Lead the Marketing team responsible for Product Management, Digital Marketing and Events. Create and execute the Strategic Marketing Plan.Create the Product Application Pipeline, bringing new product ideas based on market input.Lead cross-functional teams to develop and launch new products.

Translating results from R&D in Precision Immune Monitoring and Cell Therapy into application notes for scientists in the pharmaceutical industry

Leading the internal Marketing Agency at Materialise, developing a centre of marketing excellence serving the Business Units Medical, Software, Manufacturing and Corporate. Responsible for a team of 25 (Content, Creative, Digital Marketing and Events), located in Belgium and Ukraine. Introduced Agile cross-functional teams to deliver global and multi-lingual regional marketing campaigns effectively, and on time.Planned resources, budget and timelines for multiple projects simultaneously.

Raising awareness about Owlstone Medical's revolutionary new Breath Biopsy technology for the discovery of non-invasive biomarkers in breath. Developing the strategic marketing plan for Owlstone Medical's range of research instruments and services for the discovery and analysis of volatile organic compound (VOC) biomarkers in breath. Designing, executing and analyzing marketing campaigns including lead generation, creation of scientific content, digital marketing, and marketing automation using Marketo and Salesforce.com.Implementation of Agile (Marketing Product Owner).Develop materials to accompany clinical projects e.g. instructions for use (including videos), patient information leaflets, eCRF, study reports.Set up digital advertising, including tagging to track return on investment.

Developing and implementing detailed product marketing and communication plans. Creating and communicating scientific content using a broad range of media. Preparing and delivering scientific seminars and webinars. Creating compelling scientific content for all forms of communication (emails, catalogue, brochures, advertisements, banners, webinars, scientific posters, publications etc.). Creating customer Application Stories, TechNotes, Guidelines and White Papers. Administrator for Customer Relationship Management (CRM) system SalesForce.com.

Building relationships and coordinating projects with pharmaceutical clients across Europe. Key point of contact for delivery of clinical projects using Exiqon’s Pharma Services – from experimental design to pricing and contracts.Presenting and interpreting results including biomarker discovery, toxicity.Responsible for direct sales (academia, biotech and pharma), as well as managing distributors.

Expert knowledge of the Ambion product line (RNA products), later taken over by Applied Biosystems. Providing high quality pre- and post-sales technical support for customers across Europe. Specialized in siRNA libraries and microRNA. Responsible for approval of product replacements. Engaged with Applied Biosystems Field Sales Team through the European RNA Network (set up to facilitate integration of Ambion and Applied Biosystems), including providing product training.