Managed diverse business units including Residential, Enterprise & Networks, Biz, Corporate Marketing, MPower & Vantage Energy.Developed and executed impactful digital campaigns (Social Media, Advisories, Email Newsletters) for both internal and external audiences.Enhanced customer engagement through social media community management.

Orchestrated seamless execution of crafted campaign strategies across diverse digital channels, ensuring alignment with client objectives and KPIs.Managed end-to-end campaign lifecycle, from conception to post-mortem analysis, optimized for cost-effectiveness and exceeded set KPIs.Collaborated with Account Managers to enhance campaign performance, fostering strong client relationships and delivering exceptional service.Standardized internal processes for efficient communication and task delegation, both within the team and with external partners.Partnered with clients and agencies to develop strategies aligned with objectives and KPIs, leveraging data-driven insights for future campaigns.

Oversaw optimization and functionality of all web ad units across Summit Digital's websites (e.g., cosmo.ph, topgear.com.ph) for serving ads to premium advertisers and partner affiliates.Implemented, optimized, and monitored ad serving performance across all 13 Summit Digital websites, generating weekly, monthly, and quarterly reports.Coordinated with Product Development teams to assess feasibility of ad executions, ranging from standard ads to rich media formats, across all Summit Digital websites.Collaborated with Publishers to implement effective marketing strategies, pricing structures, and advertising packages, enhancing the marketability and saleability of website titles.Worked closely with the Development team to create new ad units and execute rich media campaigns for premium clients.Supervised inventory levels for available ad zones on website titles to ensure optimal utilization.

Managed digital accounts for Mediacom, a Group M agency, overseeing non-P&G accounts including Fonterra, Volkswagen, and the Jollibee Group (Jollibee, Burger King, Chowking, Red Ribbon, etc.).Ensured the successful execution of media campaigns across various digital channels, ensuring alignment with client objectives.Acted as the primary point of contact for clients, handling daily client management and addressing all digital requirements such as content creation, campaign and strategy development, media planning, and reporting.

Spearheaded digital ad sales for Summit Media websites, leading campaign conceptualization and creative executions for Summit Digital. Campaigns encompassed static ads, rich media executions, promotions, and database acquisition strategies.Collaborated closely with clients to ensure the seamless execution and timely delivery of their campaigns, prioritizing client satisfaction.Managed key accounts within categories such as Rustans, Nike, General Mills, Colgate Palmolive Philippines, HP, MSD, Mead Johnson, and others.Provided guidance and leadership to Junior Account Managers, ensuring exceptional account and client management standards for their assigned clients.Worked in tandem with Digital Publishers to develop innovative ad executions tailored to both existing and prospective clients' needs.Assisted the Ad Sales Manager in preparing comprehensive monthly sales reports for presentation to the Group Ad Sales Director.

Specialization : Digital Advertising Industry : Publishing Work Description : Responsible for Campaign Implementation of assigned agencies and industries. Responsible for preparing post campaign analysis for assigned accounts. Assigned in the approvals and implementation of campaigns uploaded in Google Ad Manager. Responsible in promoting and marketing Summit Media’s websites to new and potential clients through presentations and creating online campaign strategies for the brands.

Industry : Internet Marketing Work Description : Conceptualized and created the framework for the mobile site mobilemo.com Presented ideas and executions for the functionality of the site. Handled Search Engine Optimization with a team to help build the popularity of the mobile site. Promoted and marketed the mobile site to acquire new members and beta testers for the site. Handled the Quality Control of the site by checking for bugs and other back end issues before the official launch of the mobile site.

I• Acquired leads and advertisers for Yehey.com. • Worked with companies for marketing tie-ups such as event sponsorships and celebrity chat events. • Helped the Sales team achieve monthly sales targets.

Managed workload of Member Services Analysts to ensure optimal utilization of time.Assists in the attainment of the external and internal service quality standards.Kept 98% service level by initiating reports and action plans to handle increased levels of calls.Handled the system integration of Diners Credit Card and Security Bank MasterCard. Trained numerous hires for the Call Center Department.

Specialization : Independent Power Provider Industry : Independent Power Provider Work Description : Assisted the President in organizing his daily schedules – meetings, events etc. Sourced important information from newspaper clippings about power supply management and shared with the company. Assisted other company executives and staff in their daily tasks and requirements. Handled company supply inventory. Scheduled messenger’s daily delivery schedules.