As a freelance copywriter, content writer, and marketer based in Ash, Guildford, I'm here to ensure that your projects are delivered to the highest standard. Whether it is new copy for a website, social media content, or assistance with your new marketing strategy, I provide guidance, support, and most importantly: exceptional copy.

Marketing Executive (B2B) - implementing multi-channel B2B marketing campaigns to attract and retain clients forCIPD’s B2B solutions, including lead generation and nurture, social media, SEO, email marketing (via Salesforce Marketing Cloud), third-party advertising, PPC, and more- creating both client-facing and internal collateral, such as product information sheets, case studies, infographics, toolkits, and slide decks- writing agency briefs for creative, copy and marketing services- liaising with key stakeholders across the global organisation- using data and analytics to measure success against objectivesMarketing Executive (B2C)- launched CIPD’s virtual classroom offering to market and exceeded the revenueforecast by 93%developed a new ecommerce platform (CIPD Learning Shop) alongside expertcolleagues from across the business- launched the CIPD’s new online learning platform, the CIPD Learning Hub to over160,000 members, reaching our target number of users in the first month- launched the Hub and over 70 new learning programmes to our wider audienceresulting in over 2,000 non-member users in the first year- oversaw the work of a marketing executive and marketing coordinator(includes maternity leave May 2022 - June 2023)

Hybrid role supporting Haymarket Media Group with their recruitment marketing and managing the marketing strategy for People Management Jobs and Supply Management Jobs.- reduced time to hire by 35% and cost per application by 23% by delivering multi-channel employer brand campaigns- optimised Haymarket Media Group’s social media accounts with LinkedIn increasing by 3,000 followers- exceeded revenue targets by 30% for People Management Jobs and 10% for Supply Management Jobs by devising multi-channel B2B marketing campaigns- optimised SEO to overturn the 30% downward trend in web traffic to a 10% MOM increase for Supply Management Jobs- organised attendance at industry events generating nearly 250 leads for PM Jobs and 98 leads for SM Jobs- trained apprentices and marketing assistants to support the delivery of the marketing plan- built relationships and reported on marketing performance to my stakeholders within marketing, comms, and HR, as well as external partners (CIPD and CIPS)

- generated over 100 B2B leads a month through integrated marketing campaigns- organised specialist events, including webinars and roundtables, with senior government professionals- managed the relationship with an SEO specialist agency and PR agency resulting in 3 successful campaigns with over 100 media touch-points including radio, TV and print presence