Responsible for local and international brands development and execution plans across the region aligned with brand strategies. Build and improve product performance at stores. Create and implement activities at point of sales. Supervise and guide merchandising team implementations.

Develop the leading position of the local brands assigned while maintain the desire sustainability. Prepare and execute the marketing strategy for the introduction of an international brand into the Dominican market. Manage the budget assigned for each brand. Develop POS materials to enhance the visibility of our brands.

Development and implementation of a Teen strategy that allows the Company to build trial and everyday interaction with our brands at POS, improving recruitment and creating a relevant market differentiation in the Caribbean region.

Planned, developed and implemented Trade engagement programs, a competitive visibility platform and monitoring industry trends in order to support brands activities and helped to achieved sales targets.

Prepared and executed consumer engagement activities that outline and support the brands and markets in order to ensure accurate representation of PMI portfolio.

Consolidated and analyzed sales information and trend products for better accurate of market plans.

Keep updated the Merchandising system with the information related to routes, visibility materials, new products and costumers to provide management tools to plan the strategies for the markets.

Run marketing and trade activities in order to increase product handling, brand visibility and create customers relationship that helped to maximize sales in the most relevant clients to achieve the company sales targets.