Chrissy Packtor, Mph Email & Phone Number

• Manages Salesforce communications work, assigning tasks to other team members and leading client communications• Leads monthly website and Salesforce and ad hoc social media analytics reporting, including training staff on using these platforms• Manages inbox for website update requests from clients and other contractors—both delegating requests to other team members and making updates myself in Drupal• Acts as team’s AP Stylebook and HHS style guide expert, ensuring deliverables follow their guidance

• Drafted and edited content for social media, emails, websites, blogs, reports to Congress, and more using AP Style• Managed client’s email updates and schedule using Salesforce Marketing Cloud• Evaluated social media, website, and email performance using platform analytics and Google Analytics• Developed new processes as client needs expanded, such as for Salesforce email management and analytics reporting

• Led digital content production for the Healthcare team using public health and plain language best practices• Collaboratively planned, executed, and evaluated organic and paid social media campaigns• Conducted background research and performed social media audits for new business pitches• Worked across Golin on projects for clients such as Janssen, Pear Therapeutics, Neurocrine Biosciences, LEO Pharma, Novartis, Adelson Medical Research Foundation, and the Food and Drug Administration

Washington D.C. Metro Area

• Developed materials and monitored media for two drug approvals and two high-level data releases in the span of two months• Wrote press, internal, and digital content targeting consumer, professional, and employee audiences• Planned and executed webinars presenting data and new campaigns to patient advocacy groups• Provided management support for oncology community engagement program that hosts an annual awards ceremony, maintains a digital resource hub, and spearheads thought leadership activities

Rockville, Md

• Collaboratively developed strategic communications plans using web, email, and social media best practices to promote resources to targeted audiences• Managed various tasks and projects simultaneously and developed project management documentation, such as monthly reports, end-of-contract reports, and project timelines• Utilized multiple analytics tools to evaluate promotional successes and developed recommendations for improvement based on these metrics• Used plain language best practices to translate complex health and policy information into understandable content for digital platforms

Boston, Ma

• Drafted, edited, and finalized articles on public health research and policy to be published online at publichealthpost.org• Translated complex public health information into content for a general audience• Managed Public Health Post’s Twitter and Facebook using Hootsuite and increased followings on both by at least 20%

Master'S Degree, Public Health

Functional Area: Health Communication and Promotion Context Area: Sex, Sexuality, and Gender

Bachelor Of Science (B.S.), Majors: Biology, Psychology; Minor: Women'S And Gender Studies