Hazel Tan Email & Phone Number

Singapore

Part of a team that is on a mission to amplify social good, accelerate positive change and build a socially-conscious network and community.Established in 2018, Concave is an independent summit exploring the convergence of Sustainability and Social Impact summit with Technology - through the lens of Culture & Community.

As the Marketing lead for ONE’s Athleisure business unit, I was responsible for driving vision, strategy and growth across their international e-commerce (one.shop) and digital platforms.

Singapore

Portfolio management of TWO L(I)PS, which included P&L management of e-commerce and marketing initiatives.Heavily involved in product innovation and developed go-to-market strategies, and end-to-end management of Marketing & PR campaigns and activations.Achievements included:2021 (Launch campaign for Two Lips Prebiotics Range)- Bronze for Digital Communication Awards - Marketing Interactive PR Awards finalist for Best Event-Led Campaign - Marketing Interactive PR Awards finalist for Best PR Campaign, Beauty & Wellness2020 (Two Lips First Anniversary campaign)– Marketing-Interactive PR Awards finalist for Best Re-launch / Launch – Creative Review UK shortlist

Singapore, Malaysia, Indonesia, Vietnam

Headed Marketing & PR for Fred Perry Singapore / Malaysia / Indonesia / Vietnam.* Localised and drove marketing strategies and initiatives to deliver brand and business objectives for 12 brick-and-mortar stores across 4 markets * Spearheaded regional events from staging live music events to new-market launches, store openings, pop-ups, press conferences and more* Ideated market-exclusive product collaborations and partnerships* Secured sponsorships to fund brand initiatives * Developed copy and oversee content and design development for all communication channels * P&L management which entailed media buys, influencer engagements, sponsorships and partnerships just to name a few * Managed database clean up cycles and developed customer loyalty programs

Played a pivotal role in supporting Marketing and PR for the 4 brands under the group (Fred Perry, V Ave Shoe Repair, Asylum Shop & Chocolate Research Facility).* Developed comms for the brands and handled press relations * Managed content for social media channels, email marketing and event-specific collaterals * Strategized PR and events for 3 shop openings in Malaysia and Indonesia* Delivered media reports and post-campaign analysis reports * Supported in planning and execution of events including Record Store Day, Asylum Shop Anniversary, Sub-Sonic Live (now known as Subculture Live)

I styled fashion and product spreads and contributed editorial for both the magazine and its city guide, Wander.