• Agile Project Lead and Certified Scrum Master with 3 years’ experience delivering digital projects and driving product development across web and marketing technology platforms, translating product vision from concept to delivery. Proficient in both waterfall and agile methodologies, managing full project lifecycles with a focus on iterative development - from requirements scoping to planning and execution. Skilled in building and prioritising product backlogs, creating user stories and overseeing feature development. Experienced in creating project plans and work breakdown structures (WBS) with proven ability to lead and collaborate with cross-functional teams using tools like Jira, Confluence, SharePoint, MS Planner, and MS Project.• Expertise in Martech implementations spanning marketing automation, content authoring and personalisation, and email marketing within CMS platforms like Sitecore. Hands-on experience managing full content lifecycle and automation workflows, including user acceptance testing (UAT). Skilled in e-commerce site setup and management on Shopify. • Experience in UX/UI enhancements, including user flows, site maps, and wireframing using Figma, with a focus on accessibility compliance through WCAG guidelines to deliver intuitive, user-centred designs. Basic knowledge in HTML/CSS using tools like Sublime Text. Skilled in data analysis and visualisation with Power BI and MS Excel, using PivotTables and macros to generate actionable insights. Proficient in leveraging Google Analytics and Crazy Egg to drive data-informed decisions that optimise digital experiences and improve online conversions.If you'd like to contact me, please email me at hazelchung199810@icloud.com