1- Managing and developing the performance of the three food production factories.2- Achieving the target to expand and increase the production and sales all over the Middle East, Africa, Gulf area and The Kingdom of Saudi Arabia.3- Develop the company's annual business plan and budget in line with the company's strategic direction.4- Develop the customers’ satisfactions by providing unique services to all clients.5- Establish the objectives of the company and determines the methods and procedures for achieving such objectives.6- Set goals for the company and work to achieve these objectives through direct control of the operations for each department.7-Review and check periodically the work procedures followed by department managers, and make sure that they conform to the standards adopted in the company and recommends the necessary improvements.8-Direct the sales of the company to achieve the highest distribution and promotion of products and maintain an ideal level of stock.9-Direct all marketing functions to ensure the achievement of the company's goals and strategies.10-Decide and evaluates all factors that may affect market planning, such as economic climate, competitive situation, sales trend and legislative actions in the country.11-Evaluate operating results and review strategies regularly.12-Assess the performance of all managers and seek to improve their skills.13-Review staff performance appraisals, proposes salary increases, and promotions.14-Maintain the company's relations with government departments, customers and suppliers.15-Review and approve the financial data and analysis the expansions required.16-Receivable are reviewed periodically to control the cash flow rate.17-All contracts invoices and payments due to suppliers shall be reviewed and approved.18-All amendments to the inventory shall be adopted at the end of the year if necessary, in a manner not inconsistent with the powers of the Board of Directors.

1-Attending the periodic board of meetings and the formulation of recommendations and decisions and to develop implementation programs and sub plans and supervising the implementation of the approved plans. 2-To represent the company in front of the official bodies and external customers.3-Coordination between all departments in the company to ensure the proper functioning properly.4-Reviewing and updating the organizational structure of the company and factories with the necessary Future expansions. 5-Overseeing the rebuilding of human resources management and interviewing the Supreme Administrative jobs and start processing efficiency indicators to measure and evaluate staff.6-Supervise the evaluation of directors of departments and heads of departments.7-Building strategic plans for sales and marketing with horizontal & vertical expansion and participation in internal and external exhibitions.8-Follow-up the export department's growth and open new markets & study the competitors.9-Creating the right climate for the management of research and development to experiment with new products to increase the size of the market share.10-Supervising the implementation of the highest quality standards in production and laboratory systems to achieve higher productivity with the best quality procedures and less waste percent (Lean Manufacturing).11-Overseeing the restructuring of the purchasing department and the logistics and the adoption of the documentary cycle administrative.12-Organize and expansion of warehouse department (spare parts and raw materials and production requirements) & the external refrigerators and increased storage capacity to cut the expenses.13-Supervise the restructuring the maintenance department and the internal workshops (mechanical, electrical, refrigeration, air conditioning and freezing) and raise the level of efficiency.14-Updating and development Accounts, audit and IT departments to cope with the evolution of technology.

1) Develop, maintain and grow customer business.2) Handling and maintaining allocated customers position and Sevice level . 3) Lead contract negotiations,set sales pricing within agreedflexibility and ensure correct pricing in sales orders.4) Providing market status , internal competition position .5) Providing plan for product develop opportunity.6) Follows latest sales trends and job mix , adapting them to the organization needs.7) Art work design handling and following up the execution of the delivered orders.8) Handling of customer claims together with theafter sales service departement . 9) Maintenance working capital projection .10) Providing customers orders break down and forecasting,identifying their requirements short and long term (Yearly, quarterly ,monthly and as required ).

1) Achieve the company sales and profit objectives By effective management of human and monetary resources.2) Accountable for planning, developing and implementing short & long term Marketing objectives and policies to achieve company goals. 3) Maintain and improve competitive positioning while insuring maximum business volume at optimum cost. 4) Responsible for enternal and external purchasing including:materials,machines, toals…etc.

Managing the branch including sales department,after-sales services department and spare parts department.

1) Managing the maintenance crew (41).2) Handling all maintenance paper–work, bills,vouchers, budget breakdown and analysis in addition to new budgetplanning. 3) To ensure customer satisfaction is achieved by providingquality service.4) To complete performance appraisals and counseling for employees reporting to me.5)To provide efficient, courteous and timely services to all customer requests and inquiries.

1) Perform complete site investigations.2) Determination of required A/C capacity for the site.3) Dealing with customers and dealers.4) To prepare technical appraisals and training plan for the technicians and conduct training sessions accordingly.5)To estimate manpower and material costs required handling a service job.

1) Site preparations.2) Design, estimate and selling of A/C Projects.3)Construction of Aluminum works,hanged roofs and false ceilings.

Performing and supervising selling schedule for drilling and hammering equipment.