Puranova is the region's first company dedicated to solar water pumping. We specialize in designing, sourcing, installing and commissioning solar DC water pumps, powered by PV solar generators for a wide range of applications including: residential common swimming pools, private swimming pools, commercial swimming pools in hospitality and sports sectors, pivot irrigation, small and large scale irrigation, drinking water supplies from underground sources (4", 6", 8", 10" wells) and solar energy capture in solar farms/ parks. Our solar pump systems provide reliable and consistent supply of water with zero energy cost, sparing our customers the cost of electricity/ diesel and reducing their environmental footprint simultaneously.

Managed sales and business development resources (human and otherwise) to maintain and grow existing sales channels; and identify and establish new sales channels in Asia, MENA, North America and South Africa. Managed multimillion dollars tenders to governmental and international organizations. Built a global team of 10 sales and business development professionals, and created a complete structure for efficient operation including KPIs, SOPs, division of labor and reporting system.successfully introduced the concept of business development via channel partners to become the key strategy for corporate growth. Increased group sales in Asia, MENA and the US. Co-planned and implemented successful restructuring, which led to building a strong global sales team. Built strong relationships with key accounts and successfully negotiated partnerships, and managed major contracts from tendering to payment collection.

Built and maintained multi-stakeholder partnerships with businesses, media, Government and State donor embassies. Created business development and resource mobilization strategy for OCHA. Consolidated a partnership with Deloitte Pakistan to map the private sector CSR practices in the country. Reactivated and chaired the Humanitarian Communication Group, a coordinated and aligned forum for all UN organizations and NGOs within the country. Developed and oversaw the implementation of the Country Communication and Advocacy Action Plan. Acted as the spokesperson for OCHA Pakistan during high profile campaigns.

Planned and co-founded the business. Took full leadership of P&L, business development, corporate relations and PR. Created new business opportunities and built profitable relationships with customers across governmental and non-governmental sectors in GCC and Africa. Acquired sole distributorship of niche products from manufacturers in the US, UAE, India and Pakistan. Executed a countrywide research and mapping exercise of the humanitarian sector in UAE. Acquired and oversaw the organization of the first two Arabic training courses for the SPHERE Project in Geneva. Won supply contracts of relief goods to several countries.

Took full responsibility for tender and institutional business in the Middle East and Central Asia. Managed key accounts and customers. Led the development of the global strategy and a five-year budget/forecast for key products within my portfolio. Conceptualized and piloted proof of concept for various innovative business initiatives such as health-education and DDR (Disarmament, Demobilization and Reintegration) packages. Successfully penetrated and built Northern Sudan market with a ten times revenue growth in 2 years. Won tens of tender awards over a 3-year span (2007-2009) with a 76% hit rate in several countries.

Handled sales and marketing in assigned territories for assigned product lines. Managed HCV/HBV key accounts and local agents in UAE and Bahrain. Managed and won several government tenders. Organized group presentations and carried out relationship management through corporate sponsorship, seminars, field trials, and patient relationship management. Turned around the performance of Peg Intron® in UAE & Bahrain, halting the decline in the market share and growing it from 45% in 2005 to 54% in 2006. Won annual tender in SQUH, Oman 2004/ 2005: Listed Aerius® tablets replacing all antihistamines 2004-2005, and doubled Nasonex® share from 45% in 2003 to 83% of the total steroids market in 2005.Successfully launched Aerius® syp& tab in Oman Sep’05 with initial sales of 13% of the annual target in the first month.