Digital Marketing Specialist
Current- Develop and implement digital marketing strategies tailored to the student housing market, focusingon leasing, resident engagement, online reputation management, and brand awareness.
- Manage and oversee digital marketing channels, including SEO/SEM, email marketing, social media,online advertising campaigns, and review management.
- Create and manage content for social media platforms, including Instagram, Facebook, Twitter, andTikTok, to engage with current and prospective residents.
- Measure and report the performance of digital marketing campaigns, assessing them against goalssuch as increasing occupancy rates, improving lead generation, and enhancing online reviews.
- Collaborate with property managers and leasing teams to optimize online content and enhance theresident experience.
- Monitor and manage the company’s online reputation, including responding to reviews on platformslike Google, Yelp, and specialized student housing review sites.