Dorrie S. Email & Phone Number

Ellicott City, Maryland, United States

• Led operations, merchandising, customer service, marketing support, and warehousing activities.
• Initiated and advanced e-commerce strategy and website enhancements.
• Responsible for the talent development of a team of 6 direct reports, planning for the department’s future needs, operations, hiring, and performance management.
• Managed and grew existing brand partnerships, and explored new options with authorized partners.

Columbia, Maryland

• Championed on-budget internal and external marketing initiatives aimed at strengthening brand equity.
• Developed content focused on search engine optimization of corporate WordPress website, social media, printed collateral, and sales communications, creating Google Ads and tailoring Google Analytics to guide and.
• Planned, led, and executed trade show exhibitions and corporate events, negotiating with suppliers and vendors.
• Actively managed corporate brands and branding initiatives resulting in new registered trademarks.

Annapolis, Maryland

• Managed strategy, scheduling, promotion, measurement, design & analysis of email & social media acquisition campaigns to retail and wholesale channels drawing from Google Ads and Google Analytics feedback.
• Performed competitive market analyses to determine product offerings and promotions.
• Oversaw graphics and data accuracy of eCommerce website and Google Merchant Center product information exactitude. Proficient in HTML, MS Excel, Word, PowerPoint, Outlook, Adobe Acrobat DC, Photoshop, After Effects.
• Created and administered local MySQL RDBMS.

Columbia, MD

• Assisted and oriented new homeowners in understanding the features of connected smart home security and automation systems.
• Applied trusted data management and customer relationship management skills in assisting homeowners in system functionality, troubleshooting and resolution.
• Identified & escalated builder & homeowner issues as team member serving MD, VA, DE, WV, & PA.

Annapolis, MD

• Managed eCommerce website content, designed & edited webpages using Dreamweaver, Javascript, MySQL, Photoshop.
• Established integrated marketing campaigns using Constant Contact, Facebook, and LinkedIn.
• Hands-on experience with Google Ads and Google Analytics.
• Synthesized marketing plans through collaboration with vendors, purchasing, & sales teams, monitoring competition, and setting pricing strategies.
• Closed sales, entered orders, and created reports with SAGE 100 ERP.
• Started part time and moved to full time after 12 months.

Baltimore, Maryland Area

• Daily entry of Accounts Payable/Accounts Receivable data for US Forest Service contractor providing crew & aircraft for large-scale national firefighting efforts, interfacing with vendors to insure timeliness & accuracy.
• Audited & submitted vital work crew payroll information.

Annapolis, MD

• Planned, prioritized, and performed a variety of duties for clients in rehabilitation facilities, assisted living facilities, and client homes.
• Transported patients to hospital and physician appointments.
• Maintained records of patient care, provided patients and families with emotional support.
• Earned Certificate of Training in Alzheimer's and Other Dementias.

Odenton, Maryland

• Self-employed Independent Distributor of Sports Nutrition Products
• Trained & participated in 3 endurance cycling events to fundraise for diabetes research, county food bank, & educational scholarship fund.

• Actively marketed Health Insurance and Medicare Advantage plans to individuals in MD, DC, & VA
• Assisted small employer group clients with plan renewals, enrollment changes, claims & billing resolution, conducting needs analyses & plan recommendations.
• Administered Maryland Farm Bureau group United Concordia Dental and Davis Vision plans.

Outside sales of AFLAC Supplemental Indemnity Plans and MetLife, Unum, and Fidelity Permanent Life Insurance to State and Municipal Employees. Maryland Insurance Administration Life and Health Insurance Licensed. Conducted daily group and one on one benefits presentations to market and explain policy coverage to prospective policyholders within state.

Recruited, hired, trained, and developed a motivated and professional sales staff of 7. Maintained merchandising & operations standards, inventory & cash management. Received 2004 Director Sales Awards for Highest Percentage Net Sales and #1 Retail Store Manager Power Ranking among 10 stores in Baltimore Region, 2005 President’s Club Award for outstanding.

Annapolis, Maryland

Designed and authored over 3,000 webpages within an extensive eCommerce website using HTML, MS Frontpage, MS Access, Javascript, SoftCart, Dreamweaver, and Paint Shop Pro. Cultivated relationships with manufacturers. Help desk point of contact for customers. Collaborated with sales team in marketing, pricing, order processing, order tracking, communicating.

Master Of Science, Marketing: Digital Marketing And Advertising

Bachelor Of Science, Business Management