Heather Black Email and Phone Number
Heather Black work email
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Heather Black personal email
Heather Black phone numbers
For over 20 years, I have evolved as a senior marketing professional who has successfully built and managed marketing departments for small and medium-sized B2B high-tech companies. I am passionate about digital marketing, inbound marketing, web, and social media. I bring a wealth of experience in demand and lead gen, product marketing, digital marketing, event management, PR, partner and customer marketing, and marketing operations.*** ExpertiseB2B, Marketing Strategy and Execution, C-Suite Presentations, Go-To-Market Strategy, Product Marketing, SDR Development, Paid Social, Account-Based Marketing, Digital, Inbound Marketing, Content Marketing, Lead Generation, Web, SEO, Social Media, Product Marketing, Corporate and Product Branding, Customer Marketing, Marketing Analytics, Competitive Intelligence, Sales & Go-to-Market Enablement, Tradeshows, Media & Public Relations*** Marketing TechnologyPardot Certified, SalesForce, Salesloft, WordPress, Adwords, Google Analytics, WordPress Oktopost, Assana, Wrike*** Fully bilingual English and French advanced communication and writing skills*** IndustriesEnterprise B2B SaaS; Engineering Software, Hardware, and Services; Cloud-Based, SaaS Solutions; Visualization and Simulation, Video Technologies; Telecom
Gardaworld
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GardaworldMontreal, Qc, Ca
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Vice President MarketingAlcumus Mar 2024 - PresentCardiff, South Wales, GbAlcumus SafeContractor helps hiring corporations mitigate supply chain risk with our network of health & safety-certified contractors.As VP Marketing at Alcumus SafeContractor, my role was to lead the Marketing and BDR teams through a transformation anchored on marketing acceleration and excellence and build a predictable lead pipeline for the business. - Upskilled the teams to implement best practices and create momentum, scaling campaign productivity- Introduced accountability and measurement, including to “connect the dots” between marketing activities and pipeline- Built a high-performing BDR team, driving significant growth in quantity and quality- Launched vertical market campaigns to accelerate sector dominance- Launched customer engagement programs including advocacy, face-to-face events, monthly newsletter, and onboarding series -
Vice President MarketingWysdom.Ai Aug 2022 - Mar 2024Minneapolis, Minnesota, UsWysdom, acquired by Calabrio, is at the forefront of helping chatbot teams improve the performance and quality of their AI bot, with a unique-in-the-market AI analytics software that analyzes conversations from voicebot, chatbot, and live agent to identify performance gaps and recommend next actions.In my role as VP Marketing at a Conversational AI startup, I help bring the vision to life, bring structure and scalability to the Marketing organization, and directly contribute to growing the sales pipeline. Highlights include:- Introduced data-driven Marketing; demonstrating Marketing accountability to pipeline- Built team structure for efficiency and scalability - Defined and launched strong top of funnel multi-channel campaigns, growing MQLs from single digits to hundreds per quarter- Repositioned product messaging from feature-based descriptions to value-driven statements, based on ICP and personas- Initiated product launch process, including content development and communications plans, in collaboration with product team- Supported a successful acquisition and exit to Calabrio, including transitioning the Marketing operations -
Vice President MarketingStradigi Ai Apr 2021 - Jun 2022Montreal, CaAs head of Marketing for a B2B AI software company, I lead all aspects of the marketing strategy with positive energy and enthusiasm. Working closely with Sales, Product, and Partner leadership, my focus is on building a vibrant and relevant brand, along with repeatable and scalable demand & lead generation in key markets. • Built a marketing team from the ground up, to deliver on go-to-market strategy & execution• Redefined product marketing including ICP, personas, and messaging• Overhauled branding including new visual identity, website and product positioning, to represent a young, dynamic software company (Launch in June 2022)• Defined and built measurable outbound SDR practice • Implemented ABM & intent campaigns to achieve market focusStradigi AI makes it easy for data teams to turn data into insights, drive business decisions, and improve products and services, with Kepler AI software. Our customers use Kepler to build and add machine learning models into apps and start making AI predictions, without writing a line of code.www.stradigi.ai -
Director Of Marketing, Project Management & It SolutionsUpland Software Aug 2017 - Apr 2021Austin, Texas, UsLed the Marketing activities for 6 products in Project & IT Management solution suite, within the Upland portfolio, including enterprise PSA, TEM, ITFM, and PPM software.• Increased inbound lead volume by 40% with content and SEO strategy• Directly grew the sales pipeline by 35%• Developed G2 presence quadrant from niche to leader over 4 quarters• Actively engaged with partners, customers, and analysts to hone product messaging• Championed creative customer experiences to increase loyalty and reduce churn• Supported the team through 2 acquisitionsUpland helps global businesses accelerate digital transformation with a powerful cloud software library that provides choice, flexibility, and value. Our growing library of products delivers the "last mile" plug-in processes, reporting, and job-specific workflows that major cloud platforms and homegrown systems don’t provide. We focus on specific business challenges and support every corner of the organization, operating at scale and delivering quick time to value for our 1,800+ enterprise customers. -
Director Of Marketing & Pardot ConsultantNubik Mar 2016 - Aug 2017•, Canada, CaAt Nubik, we help our customers streamline business operations for profitability and growth with the leading cloud technologies. Working hand-in-hand, we review internal processes to identify the right technology roadmap, from lead acquisition to contract renewal. Our partners provide the technology, we provide the know-how. Our philosophy is people first; we are the proud winner of the 2016 Quebec Prize for work-life balance from the Regroupement des jeunes chambres de commerce du Québec. - Built the Pardot consultancy for the business - Responsible for brand, demand and lead gen, events, website and digital marketing strategy and execution. -
Director Of Marketing And CommunicationsHaivision Apr 2014 - Aug 2015Montreal, Quebec, Ca -
Digital Communications And MarketingAeroplan Nov 2011 - Nov 2012Montreal, Quebec, Ca -
Director Of MarketingAverna Aug 2007 - Sep 2010Montreal, Quebec, Ca -
Director Of Sales And MarketingCm Labs Simulations Jan 2001 - Dec 2006Montreal, Qc, Ca -
Pr And Marketing ManagerUbisoft (Gameloft Portal) Sep 1999 - Jan 2001Paris, Paris, Fr -
Demand Creation ManagerAutodesk (Formerly Discreet Logic) Jan 1998 - Sep 1999San Francisco, Ca, Us -
Production CoordinatorLa La La Human Steps 1998 - 1998Montréal, Québec, Ca
Heather Black Skills
Heather Black Education Details
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Mcgill UniversitySociology
Frequently Asked Questions about Heather Black
What company does Heather Black work for?
Heather Black works for Gardaworld
What is Heather Black's role at the current company?
Heather Black's current role is Experienced B2B SaaS marketer, laser focused on demand gen, lead gen, and the tools to make it happen..
What is Heather Black's email address?
Heather Black's email address is he****@****dia.com
What is Heather Black's direct phone number?
Heather Black's direct phone number is +184736*****
What schools did Heather Black attend?
Heather Black attended Mcgill University.
What are some of Heather Black's interests?
Heather Black has interest in Education.
What skills is Heather Black known for?
Heather Black has skills like Marketing Strategy, Online Marketing, Lead Generation, Product Marketing, Digital Marketing, Management, Marketing Communications, Crm, Marketing, Email Marketing, Salesforce.com, Web Analytics.
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