I specialize in crafting bespoke strategies that elevate brand visibility, drive customer engagement, and maximize ROI. With a proven track record of delivering impactful results, I excel in leveraging creative thinking and design prowess to develop compelling content and campaigns. From captivating short videos to persuasive copywriting, I employ a diverse range of multimedia techniques to captivate audiences and drive action.I am deeply entrenched in the digital landscape, with a keen understanding of emerging technologies and social media platforms. Whether it's harnessing the power of SEO to boost online visibility or leveraging data-driven insights for targeted advertising, I am adept at staying ahead of the curve.Leadership is at the core of my approach; I thrive in collaborative environments, leading cross-functional teams to execute on innovative marketing initiatives. With strong analytical skills, I meticulously track campaign performance and metrics, refining strategies for optimal results.Key Highlights:• Orchestrated a 169% increase in social media following • Developed an email marketing strategy, resulting in a 125% increase in subscribers and a 40% open rate• Leveraged strategic Facebook ad campaigns to drive business growth, resulting in a significant increase in inbound calls and inquiries, effectively translating online engagement into tangible sales opportunities.• Spearheaded the development and implementation of highly targeted direct mail campaigns, resulting in consistent year-over-year revenue growth by leveraging compelling messaging, co-op marketing, creative design, and strategic audience segmentation.My diverse skill set includes:• Digital marketing • Social Media• Brand Management• Marketing Strategy• SEO• Advertising & Design• Creative Copyrighting and Content Management• Web design and E-commerce • Communications, media and events• Project Management

At Home of my Heart, our passion lies in honoring Cape Breton Island and its people – their resilience, warmth, and vibrant culture infuse every aspect of our brand. We're more than just a clothing and décor company; we're a tribute to the Cape Breton spirit. Our curated selection of apparel, candles, prints, and more is meticulously crafted to reflect the essence of Cape Breton, offering Cape Bretoners a tangible way to wear their love for home.Driven by the belief in the power of storytelling, we're committed to preserving and sharing the unique experiences that unite Cape Bretoners. Through our thoughtfully designed products, we aim to evoke nostalgia and pride in the places that shape our identities.But our mission extends beyond merchandise. Home of my Heart is a beacon of positivity and inclusivity, welcoming all who share a connection to Cape Breton to join us in celebrating the 'home of our hearts.' Together, let's spread the love and sense of belonging that defines the Cape Breton spirit.

Developed and directed multi-channel marketing and communication campaigns, presented campaigns to senior executive, staff and retail partners. Created impactful marketing plans and programs to grow brand opportunities and to support business sales growth, market penetration, customer retention, profit margins and market share.Managed a team of graphic designers and a Marketing Specialist; conducted reviews. Directed all PR, events, promotions, marketing collateral, including catalogues and direct mail. Led the creative direction of nine product releases; defined and managed the overall look and feel of catalogues, packaging, presentations and sales materialSelected Results:• Boosted lead generation by 175%, primarily through social media and e-mail marketing• Re-branded the Kameleon brand of jewellery as well as Gemdrops • Re-developed the advertising plan and saved the company over $200K while increasing sales • Grew social media presence from 64k to over 160k on Facebook • Created multiple contests that generated hundreds of thousands of web hits.Strategies:• Re-vamped and elevated company’s Kameleon brand presence at vendor tradeshows as well through the re-design of consumer look books and built awareness by creating/sharing engaging content and building a sense of community through social media, web, e-mail and digital advertising• Reduced costs with media agencies, saving thousands of dollars in fees; worked closely with marketing team to create high-quality web and social media strategies in-house.• Conceived and executed contest strategy as a way to generate interest at little to no cost, with several of the contests going viral.

Managed the national marketing plan in addition to relationship management with branch managers and staff, vendors, travel partners and media outlets as it pertains to advertising and brand management. Facilitated the implementation of campaigns that reflected national brand strategy and supported organizational reputation and growth/retention and attraction goals. Managed the creative library, budget, co-op participation and recovery and planning. Managed online media planning, search engine marketing, display advertising buying, social media and web.Selected Results:• Developed Maritime Travel’s presence on Facebook (9,000 fans)• Increased traffic to maritimetravel.ca by 24% via an integrated marketing strategy• Directed the e-mail marketing strategy. Increased members from 100K to 150K.• Re-designed the Maritime Travel flyer and direct mail programs to have a more modern, elevated look in addition to a more targeted distribution across the country. Resulted in 75 - 100% ROI.Strategies:• Refined company’s social media presence and built awareness by creating engaging content and building a sense of community.• Further refined the national advertising plan with the advice and support from store level staff. Managed the monthly advertising plan for over 35 newspapers nationwide.• Managed the creative development and content strategy of the flyer and direct mail programs; worked with Canada Post and a market research company to effectively target national, regional and local distribution• Managed a multi-tiered marketing budget and ensured spend was on target each month and program standards were met.• Responsible for regular face-to-face meetings with branch managers and staff as well as regular interaction with travel partners, customers, community leaders and travel groups• Implemented marketing programs and strategies to support business sales growth, market penetration, customer retention, profit margins and market share

Responsible for communications and media for the Department of Labour. Acted as a liaison between government departments, the media and Communications Nova Scotia. Responded to media inquiries, wrote speaking notes and press releases and prepped the Minister of Labour for press conferences and speaking engagements.• Created event scenarios, letters of congratulations, note to editors, and letters of invitations for various projects and partnerships • Successfully planned events for the Department of Labour including the National Day of Mourning and a provincial career fair • Brainstormed and spearheaded ideas with the senior management team and the Minister of Labour on events and external programs• Worked with external designers to create collateral for departmental programs and events

Planned and developed a comprehensive public relations and marketing strategy to promote and advocate for The Lung Association of Nova Scotia. Led the planning of all LANS communications, media and publication activities and advised the CEO on government and media relations.• Responsible for writing both internal and external communication materials including fundraising appeal letters, direct mail and speaking notes • Led the design and development of the annual plan in coordination with the CEO• Designed print ads, posters, flyers and event material • Maintained relationships with local and provincial media; monitored media, wrote and distributed news releases• Managed marketing and communications efforts for Atlantic Respirology and Critical Care Conference, the Credit Union Atlantic Lung Run, the AGM and other special events • Worked with the National Office and National Marketing/Communications group on strengthening nation-wide initiatives, programs and strategies• Managed the website and online marketing campaigns • Maintained photo files and archives for use in internal and external publications

• Created and implemented the marketing plan and the visual marketing strategy • Created and managed content on the Superquinn web site• In coordination with the agency of record, conducted market research and data collection through focus groups, customer surveys, trends and competitive analysis• Directed all PR, events, promotions and marketing collateral including the Superquinn Rewards direct mail and flyer campaign • Implemented marketing programs and strategies to support business sales growth, market penetration, customer retention, profit margins and market share• Managed brand development and measured the impact of marketing activities in-store• Monitored competitors and advised on sales strategies to compete in the marketplace• Managed the bi-weekly point of purchase (POP) strategy across all stores• Assisted Merchandising Director with shelf management and in-store promotions

Founding team member of the new NSLC. Re-branded Nova Scotia Liquor Commission to NSLC and cemented NSLC as a leading retailer of beverage alcohol in Canada. Awarded the 2007 Excellence in Retailing Award for In-Store Retail Merchandising by the Retail Council of Canada. Collaborated with designers and architects on the “look and feel” of the new NSLC stores, including the big-box store in Bayers Lake and the cold beer room. Provided input into branding strategies to maximize short and long-term retail opportunities; increased the average shopping basket from $18 to $25 in less than two years. • Managed the design and execution of point of purchase campaigns across 108 NSLC locations• Assisted in the development and design of the NSLC strategic plan• Developed the first NSLC online community with over 70,000 members• Managed sales initiatives with vendors in collaboration with outside sales reps• Implemented the first digital signage program in the NSLC store network• Assisted in the planning of events such as the Port of Wines Festival and Cocktail Carnival• Managed relationships with advertising, research, print and mail agencies• Wrote copy for print ads, news releases, web sites, reports and presentations• Contributed to the development of the first NSLC customer segmentation model• Prepared marketing budgets, approved invoices and monitored spending• Worked with merchandising to develop shelf management programs and in-store promotions • Liaised with suppliers and vendors on monthly sales projections, point of sale materials and promotions