Responsible for promoting Terraboost Media benefits.The company is a purpose-driven out-of-home (OOH) media company specializing in wellness billboards and hand sanitizer dispensers across the U.S. With over 120,000 wellness kiosks in supermarkets, drugstores, malls, fitness centers, and airports, we reach more than 280 million consumers daily, showcasing our reliability and large-scale operations.In 2024, Terraboost partnered with Albertsons to launch 5,100 digital kiosks nationwide, delivering over 430 million monthly impressions across 80 designated marketing areas. These dynamic kiosks enhance consumer engagement and add value to our advertising solutions.Terraboost’s wellness billboards offer exclusive, high-visibility placements that foster positive brand associations. Serving industries like pharmaceuticals, technology, healthcare, and real estate, we leverage first-party data and advanced targeting to ensure your message reaches the right audience.

McClennan Group is a digital reinvention agency where we blueprint, create, and market digital products using AI and Human-Centered Design principles. Our solutions help end-users navigate life transitions successfully. Core to our business is assisting innovation and product teams in exploring, defining, and building best-in-class new digital products and services. Over the last ten years, we have helped major corporations such as IBM, Vanguard, AARP, Holiday Retirement, Humana, Partners in Primary Care, CareFirst Blue Cross Blue Shield, Vertex, Rangri, and others disrupt new and existing lines of business. With a team of diverse subject experts, McClennan Group believes that large corporations can create new and untapped profit pools by adopting start-up innovation practices that increase the efficiency and effectiveness of their new product life-cycle. We turn ideas into best-in-class businesses, and we invest in the outcomes together with our clients.Our key focus now is MyGoodLife.aiMyGoodLife (www.mygoodlife.ai), a pioneering AI-driven solution to revolutionize patient engagement and improve health outcomes.MyGoodLife healthcare platform uses algorithmic personalization to create ongoing, real-time conversations tailored to a participant’s individual needs and beliefs, similar to how Netflix and Spotify recommend movies and music based on user preferences and behavior. We don’t require adopting a new app or any platform integration; instead, we target and deliver via existing email, text, or direct social messaging that the end user chooses. All these techniques are proven digital marketing best practices. This approach empowers patients with better education and awareness, addressing the significant challenge of patient disengagement in the healthcare industry.

A key member of a newly organized corporate innovation team charged with restructuring the revenue acquisition strategies for the company’s local market Radio, TV, and Newspaper properties.Introduced the use of innovative computer modeling techniques for sales prospectingPartnered with Google Premier SMB Partner team to introduce local markets to Google Ad Words and Zero Moment of Truth Sales conceptAnalyzed competitive intelligence and presented future digital media trend findings to senior corporate staff Assisted in the development of new revenue productsProvided guidance and individual digital sales strategies to the local media sales team Revised compensation structures to drive digital salesPlayed a key role in increasing digital revenue production for local markets with 34 media outlets; overall markets showed a year over year growth up to 43%Achieved over 100% of target bonus every year for excellent performance

HAB Consulting was a self-owned business with a focus on providing innovative revenue producing opportunities for advertiser-supported web properties.Initiated and implemented a social media strategy to expand market penetration for dailymakeover.com which provide makeup recommendations using facial recognition technology.Led the full introduction of TradeService.com into web-based advertising from initial sale strategy, collateral production and training client personnel to sell digital.Developed and executed digital advertising strategy targeting high-income individuals for the Women on the Web propertyDelivered a sales strategy for Buzzr.com a Drupal-based web product targeted to small business owners

Inc.com provides editorial information and tools for growing companies. FastCompany.com addresses the impact of design and technology within the business environment. -Spearheaded the expansion of a digital sales division, following the acquisition of the Inc. and FastCompany digital/print brands by Mansueto Ventures. -Fueled $31.3 million in direct digital revenue with an additional $9.5 million in digitally directed print integrated advertising programs, for $40.8 million in corporate revenue-Delivered 30%+ profitability between 2005 and 2007-Increased digitally directed revenue by 333% between 2005 and 2008-Launched branded websites to expand advertising revenue opportunities (IncTechnology.com, FastCompany.tv)-Instituted formal guidelines and protocols for the sale and management of integrated advertising programs, leading to the full integration of the digital and print sales divisions

Selected to head a new combined digital sales organization for Inc.com and FastCompany.com following the acquisition of the parent companies by Gruner+Jahr USA Publishing. -Successfully steered the business through challenging market conditions through necessary reductions in resources and headcount, following the dot-com crash-Developed hybrid advertising/lead generation for Monster.com generating $700,000 in revenue -Provided training for traditional print sales team on the basics of digital advertising selling, retained sales representation firm to sell in the Southeast region-Launched Franchise Opportunities Section as a new revenue producing ad productsEstablished West Coast sales group for tech clients, growing the segment to 40% of total digital salesClients included: Adobe, American Express, Federal Express, HP, Microsoft, Visa, IBM, MasterCard, Monster Worldwide, Intel, Directory M, Reuters, United States Postal Service, UPS, Visa

Founding member of the Inc.com staff and responsible for driving aggressive digital sales and profit growth. Developed a strategic plan for the sale of digital advertising. Personally sold all advertising for the first 1-½ years developing top corporate customers and advertising agency relationships throughout the country. Built the digital sales operation from the ground up from $300,000 in the first 6 months and expanding to $3.2 million annually in 3-½ years, with total revenue reaching $6.4 million. Penetrated the market with new products including syndicated content and grew sponsorship portfolio to account for 50% of sales within two years.Clients included: ATT, American Express, Federal Express, Microsoft, Franchise Solutions, IBM, MasterCard, UPS, Key Bank, Network Solutions, Chase Bank, Staples, Compaq