- Provide leadership to team members in recruiting students and creating a consistent admissions process.- Lead the process and set the tone and vision for attracting, enrolling, and retaining a strong, diverse, mission-appropriate student body.- Build strong relationships with outside institutions or groups to attract quality students.- Collaborate with the Head of School and the Director of Operations and Finance to create and oversee Atlanta Girls’ School’s enrollment and financial aid budgets and strategies.- Partner with the Director of Strategic Communications and Marketing in a wide range of marketing initiatives, including events, personal outreach, and community and parent engagement.- Inform the leadership team and the Board of Trustees, faculty, and community about demographics and enrollment trends, ensuring that changes and challenges are anticipated, understood, and addressed.

As director of communications and marketing for Whitefield Academy, I managed and advised a team that collaborated with other departments and school divisions to develop and implement short-term and long-term marketing strategies with overall goal of increasing public awareness as well as enrollment and development objectives.

As Communications Consultant for Georgia Tech Institute Communications, my responsibilities included: • Advise communicators, academic faculty, organization leaders, event planners, program managers and administrative staff on communication strategies and strategic plans specific to Georgia Tech’s overall strategic goals and marketing objectives. • Served as the primary consultant in Institute Communications for Enrollment Services and Undergraduate Admissions supporting the development of communication plan and marketing outreach to potential students.• Lead consultant and project manager on the yearly “Road Piece” – a marketing piece that is distributed to over 25,000 potential students. • Supported development of communications plans and efforts, including project status and budgets for departments on campus including College of Computing, College of Business, Student Life and Campus Services.• Coordination of internal communications and media resources based on clients' needs.• Encouraged proper application of the Institute's brand messaging, visual identity standards, and registered trademarks.• Maintained concurrent workflows with freelance service providers/agencies, other vendors, and in-house creative professionals.• Conducted and utilized market research as necessary to recommend appropriate marketing communications strategies.

- Company point of contact for international marketing presence and media placements in print, online, trade and conferences.- Initiated and ran the development of the new website for PT&C International involving agency evaluation and hiring, creative direction and feedback and budget management.- Organized and managed international conference presence including conference signage, promotions, booth activity and speaking engagements.- Developed comprehensive procedure for seeking new worldwide business opportunities and created new reporting system for delivering weekly searches to company executives.- Conducted weekly international procurement searches and new business opportunities.- Updated monthly newsletter submissions for PT&C International.

As account manager for Scout, I was the agency point of contact and responsible for the development, coordination and management of professional promotional activities for clients. - Maintained close relationships with clients actively managing projects from initiation through production with their various departments, media outlets and production vendors.- Lead creative development and execution of advertising efforts in print, online, interactive, promotions merchandising and conferences.- Managed concepting, creation and launch of client’s consumer promotions, new product launches and ongoing campaigns.- Organized and lead client status meetings to go over existing and future projects.- Controlled all aspects of budget forecasting, allocating and estimating for client.

As Account Manager for Shepherd, I was responsible for developing major strategic advertising, marketing and promotional plans and creative marketing materials for Merial Pharmaceuticals. I was accountable for the daily contact between the agency and my client by interfacing with the various creative, media, traffic and administrative departments of the agency.

I managed the media presence and marketing effectiveness for the North region. With full accountability for a multi-million dollar budget, I offered significant strategies and solutions in media analysis and placement, divisional marketing battle plans and grand opening media outreach programs. I was successful at implementing a highly effective national multicultural media outreach program that increased sales and awareness among minority markets.

As Assistant Account Executive at Ogilvy Public Relations Worldwide, I managed client relationships by producing product launches and media campaigns and maintaining close communication and feedback. Responsibilities consisted of media relations for consumer clients including Burger King, Cinnabon, Chester's International and Target which resulted in numerous national features and the PRSA-GA Phoenix Award for public relations excellence.