I am a dyed-in-the-wool digital marketer and communicator with more than 25 years experience. I like bridging that fuzzy line between creative and technology, thinking up and helping build interesting things that inspire action, provoke thought and build brands. My creative side is balanced by a passion for process and strategic thinking, bringing alignment based on the needs, goals and resources at play.I come from a copywriting and journalistic background, which helps me approach problems critically, match creative ideas and technologies with business goals, and always try to tell a good story. Most recently I have been immersed in the brand publishing revolution, helping clients use the new resources and capabilities at their fingertips to self-publish their stories and engage with their audiences in new ways, including video, long-form narrative, interactive tools and visualizations.I am fascinated by the constantly shifting ground of technology and the way it weaves into our lives and societies. I am comfortable with the ambiguity of trial and error. I love to experiment and learn. I love to kludge things together, making disparate tools work together in ways not intended. At the same time, I am a pragmatist, willing to dig a few trenches and break a few rocks if that's the best way to reach a goal.I am something of a generalist. I speak the language of developers, user experience planners, designers, clients and account and project managers. I can sketch a site map, whiteboard a strategy, sell an idea, write the copy, and mediate the transition from 'creative idea' to 'technically possible,'Specialties: Content StrategyDigital StrategyIntegrated Strategy - linking content, social, paid, influencer and earnedBrand PublishingCreative Concepting and DirectionCopywriting (in the advertising sense - being clever n' stuff)Writing (in the editorial sense - articles, technical content, educational materials)Emerging TechnologiesClient Presentations
Listed skills include Interactive Marketing, Interactive Advertising, Creative Strategy, Creative Direction, and 31 others.
