Heather Toole Email & Phone Number

United States

Westwood, MA

Areas of specialization include: TRADE SHOWSo Planning, management and execution of client participation in industry eventso Strategize with clients to determine level of participation in consideration of available budgeto Determine the best opportunity for the most effective investments, sponsorship and otherwise, in support of client event goalso Consult.

Burlington, MA

• Responsible for the planning and execution of eBay Enterprise’s presence at all major industry conferences and expositions.
• Managed cross functional, multi-discipline team of stakeholders to develop and execute cohesive messaging, branding, demand generation programs and overall show presence in support of KPIs.
• Led the strategic collaboration of multiple eBay Inc. business units to develop, plan and execute a combined presence at industry events.
• Responsible for strategic evaluation of conferences and tradeshows to determine event participation/sponsorship level according to corporate budget constraints and demand generation goals.
• Manage team of event managers to execute project plans and managed onsite staff of 50+ employees

Burlington, MA

• Developed, planned and executed the annual client conference; lead manager an all programs associated with the conference including vendor management, contract negotiation, sponsorship program development, marketing.
• Designed, planned and executed all internal corporate meetings, including executive leadership meetings, sales trainings and quarterly company-wide meetings.
• Developed and executed the inaugural Client Advisory Board experiential program for top tier retail clients.
• Managed a team of employees and third party support

Burlington, MA

• Managed annual three day conference for more than 250 clients and prospects. Responsibilities included program design, development and execution of speaker programs as well as the management of content, registration.
• Developed quarterly webinar series including content, speaker solicitation, marketing strategy and post event reporting
• Managed e-Dialog’s participation in 7-10 trade shows annually, including graphics development, messaging, staffing, and the development of strategic programs designed to increase ROI
• Facilitated and managed the cross-company investment in a flexible booth property to be used by both e-Dialog and parent company GSI Commerce in response to the need for an integrated tradeshow presence
• Developed and executed the inaugural “Knowledge Exchange” educational event series with the goal of facilitating networking between clients and prospects, while positioning e-Dialog as a thought leader, presenting.

Partner Programs Team, June 2008 to December 2008* Manage online and in-person events for Adobe Partner Community* Develop schedule for and project manage the execution of new product launch events* Manage partner team participation in corporate events including Adobe User Conference and annual Adobe Sales Conference

* Oversaw all marketing communications, including PR, lead generation and branding* Managed one marketing specialist, multiple vendors and a budget of $500K+* Revamped company brand through design changes and effective content delivery* Built a comprehensive direct mail operation, including the management and setup of a third party system (Constant.

* Developed and executed event plan, marketing strategy, pricing model, positioning, and branding for annual user conference* Managed content development team in the determination of session content for event attendees* Determined vendor requirements, wrote RFPs, reviewed proposals and selected conference vendors* Acted as the liaison between contracted.

* Co-managed $2.5 million event marketing budget* Created and managed 3-tiered, paid sponsorship program for over 30 corporate partners* Managed RFP process and contracts for vendor services including event management, registration management, destination management, and on-site decorator* Directed nine track managers in the review of over 400 call for.

* Developed and executed product marketing seminar series for over 100 field seminars annually* Established direct and electronic marketing strategy* Supervised vendor processes including list brokerage, literature fulfillment, direct mail, and event venues

Education record

Bachelor Of Science, Marketing