C-level executive, board member and entrepreneur focused on building brands to help people lead healthy, fulfilling lives. In his 30-year career he has developed and led high-performing teams with track records of measurable success in large organizations, start-ups, and bank-owned turnarounds, and forged strategic global partnerships with licensors, retailers, distributors, factories, sports properties, and agencies. Herbie brings a unique combination of foundational experience in consumer packaged goods and P&L management to the digital technology era, and has spent the past 10 years focused on growing and leading ventures in the health and fitness realm with brands utilizing innovative technological solutions. A strategic advisor with the financial acumen and experience to build organizations from the ground up and position them for capital investments or sale, Herbie has served as employee number one and managed businesses with both robust and lean resources. With a growth mindset and hands-on leadership style that relies on engaging at all levels and encouraging thought partnership, he was recognized in 2018 on the FORBES CMO Next list of 50 leaders “who are redefining the role and who embody all that the role is becoming, can be and will be in the future.”Herbie currently serves as CEO of a venture capital-backed health tech start-up, Fresh Health, for which he was hired by the board in 2022 to build the organization and lead the development and commercialization of the company’s initial offering, the Proclaim® Custom-Jet Oral Health System, a medical innovation in consumer health technology. Prior to his role at Proclaim, Herbie co-founded and successfully exited two different ventures—a pet technology start-up, Link AKC, in partnership with The American Kennel Club, and a connected fitness start-up, Myx/”MIX”/ Fitness, which he took from concept to over $100 million in sales resulting in a merger and IPO with The Beachbody Company in 2021. Before his time as an entrepreneur, Herbie spent nearly 20 years in brand marketing for consumer packaged goods, consumer electronics, durable goods, and retail, managing businesses such as Lysol, Woolite, Timex, Ironman, and LensCrafters.