Heather Caouette Email & Phone Number

Central, MA, US

• Lead new business efforts.
• Compose and execute strategic integrated marketing and public relations campaigns that align with key business objectives.
• Execute strategies across multiple media channels.
• Develop messaging that resonates with target audiences.
• Create content that tells a story that will engage audiences and establish brand advocates.

Seattle, Washington, US

Central, MA, US

Fountain Hills, AZ, US

• Composed and executed strategic integrated marketing and public relations campaigns that align with key business objectives.
• Strategized with key client accounts in the healthcare IT industry that include start-up companies and industry leaders.
• Established thought leadership for key executives and select partners.
• Developed content including white papers, e-mail outreach, bylined articles, blogs, case studies and web.
• Created company and product messaging, including corporate descriptor and value proposition.
• Collaborated in design process for strategic creative campaigns.

Westborough, MA, US

• Developed, executed and managed global marketing initiatives.
• Spearheaded branding efforts and corporate messaging.
• Directed all public relations activities including: press releases, award entries and media outreach; achieved media coverage from national business, international press and trade outlets.
• Collaborated with internal departments regarding internal and external communications efforts.
• Managed relationships and marketing programs with partners and customers.
• Gained analyst support.

• Represented a variety of technology and non-profit clients with this PR firm.
• Executed PR campaigns that align with key business objectives to deliver measurable impact for her clients.
• Secured media coverage for her clients in a wide range of key national, business, consumer, trade, broadcast and local media, as well as supported analyst relations programs.

Mba-Finance

Bs, Mass Communication