• Lead new business efforts.• Compose and execute strategic integrated marketing and public relations campaigns that align with key business objectives.• Execute strategies across multiple media channels. • Develop messaging that resonates with target audiences. • Create content that tells a story that will engage audiences and establish brand advocates.

• Composed and executed strategic integrated marketing and public relations campaigns that align with key business objectives.• Strategized with key client accounts in the healthcare IT industry that include start-up companies and industry leaders. • Established thought leadership for key executives and select partners. • Developed content including white papers, e-mail outreach, bylined articles, blogs, case studies and web.• Created company and product messaging, including corporate descriptor and value proposition. • Collaborated in design process for strategic creative campaigns. • Steered media relations efforts, including securing media coverage in targeted publications.• Established and expanded client social media presence.• Supported industry award and trade show efforts.

• Developed, executed and managed global marketing initiatives. • Spearheaded branding efforts and corporate messaging.• Directed all public relations activities including: press releases, award entries and media outreach; achieved media coverage from national business, international press and trade outlets.• Collaborated with internal departments regarding internal and external communications efforts. • Managed relationships and marketing programs with partners and customers.• Gained analyst support.• Identified and engaged appropriate social media channels.• Steered customer advocate endeavors, working with physician practices and hospitals. • Served as spokesperson when appropriate. • Established speaking opportunities for select executives, including at Health 2.0 and HIMSS. • Government relations: Worked with local government representatives. • Oversaw website content, marketing automation platform, online programs and SEO strategies.• Led trade show program. Named as one of PRSourcecode's Top Tech Communicators in 2008.

• Represented a variety of technology and non-profit clients with this PR firm. • Executed PR campaigns that align with key business objectives to deliver measurable impact for her clients.• Secured media coverage for her clients in a wide range of key national, business, consumer, trade, broadcast and local media, as well as supported analyst relations programs.