Heather Burton

Heather Burton Email and Phone Number

Chief Marketing Officer at CareScout @ CareScout
Heather Burton's Location
Portland, Oregon Metropolitan Area, United States, United States
Heather Burton's Contact Details
About Heather Burton

Proven B2B and B2C marketing leader with 20 years of experience in the health care, technology and sports industries. With a love of storytelling, strategy, teamwork and problem solving, I create authentic and compelling marketing efforts that achieve the goals of the business.

Heather Burton's Current Company Details
CareScout

Carescout

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Chief Marketing Officer at CareScout
Heather Burton Work Experience Details
  • Carescout
    Chief Marketing Officer
    Carescout Dec 2022 - Present
    Richmond, Virginia, Us
  • Healthsparq
    Vice President Of Marketing And Head Of Corporate Communications
    Healthsparq Apr 2019 - Dec 2022
    Portland, Oregon, Us
  • Healthsparq
    Director Of Marketing
    Healthsparq Nov 2016 - Apr 2019
    Portland, Oregon, Us
  • Webtrends
    Director Of Marketing Communications
    Webtrends Jan 2016 - Nov 2016
    Portland, Or, Us
    Led corporate marketing department including areas of B2B demand generation, content strategy/ production, website, email automation, advertising, PR, analytics, social media, creative campaigns and operations. Head writer and editor for the company, managing blog, editorial direction and all external content development including emails, white papers, case studies, press releases and so on. Grew marketing generated pipeline and greatly improved visibility into marketing performance. And loved my team!
  • Webtrends
    Senior Manager Of Marketing
    Webtrends Jan 2015 - Jan 2016
    Portland, Or, Us
    I'm lucky to lead a smart and dedicated team who manages the following areas of our marketing department:- Content marketing strategy and action- Brand management, voice and creative campaigns - Corporate website direction, development and management (including analytics and testing)- Production of all written and creative communication assets (website content, video, sales tools, collateral, customer success stories, etc.) - Advertising and paid channel strategy and spend- Demand gen (marketing automation, pipeline and sales team collaboration)In addition to my leadership role in the above areas, I continue to act as the primary writer and editor for Webtrends.
  • Heather Burton Communications
    Marketing & Communications Consultant, Writer And Editor
    Heather Burton Communications Feb 2006 - Jan 2015
    Held long-term relationships with a number of health care and technology companies, including Samaritan Health Services, WebMD, Webtrends and the City of Corvallis. Specialized in campaign development and execution, writing and editing services, content strategy and marketing best practices.
  • Samaritan Health Services
    Director Of Marketing/Pr
    Samaritan Health Services Sep 2003 - Feb 2006
    Corvallis, Oregon, Us
    Led a team working to meet the communications and marketing needs for five hospitals, more than 30 physician clinics and a number of related services. Developed strategy, implemented tactics, and had fun -- and success -- along the way.
  • Portland Trail Blazers
    Marketing Manager
    Portland Trail Blazers Sep 2001 - Jul 2003
    Portland, Oregon, Us
    Hired to launch and manage the team's fan loyalty program.
  • Orlando Rage (Xfl)
    Marketing Coordinator
    Orlando Rage (Xfl) Aug 2000 - May 2001
  • Tampa Bay Mutiny (Mls)
    Sponsorship Coordinator
    Tampa Bay Mutiny (Mls) Dec 1999 - Aug 2000

Heather Burton Skills

Marketing Communications Writing Strategic Planning Editing Marketing Copy Copywriting Copy Editing Healthcare Employee Wellness Corporate Communications Strategy Media Relations Strategic Communications Leadership Problem Solving Social Media Marketing Digital Marketing Social Media Advertising Marketing Marketing Strategy

Heather Burton Education Details

  • University Of South Florida
    University Of South Florida
    Mass Communications
  • University Of Oregon
    University Of Oregon
    Journalism: Pr

Frequently Asked Questions about Heather Burton

What company does Heather Burton work for?

Heather Burton works for Carescout

What is Heather Burton's role at the current company?

Heather Burton's current role is Chief Marketing Officer at CareScout.

What is Heather Burton's email address?

Heather Burton's email address is he****@****arq.com

What is Heather Burton's direct phone number?

Heather Burton's direct phone number is +154151*****

What schools did Heather Burton attend?

Heather Burton attended University Of South Florida, University Of Oregon.

What skills is Heather Burton known for?

Heather Burton has skills like Marketing Communications, Writing, Strategic Planning, Editing, Marketing Copy, Copywriting, Copy Editing, Healthcare, Employee Wellness, Corporate Communications, Strategy, Media Relations.

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