Heather Deal Email & Phone Number

Rochester, Ny, Us

Des Moines, Iowa, United States

Web and digital project lead: Built webpages, training guides, wireframes, and site maps, ensuring projects were completed on time and to high standards of quality.Mentorship and oversight: Supported team development with emotionally intelligent mentoring, training,and performance oversight for student interns and provided web CMS training for campus partners.Performance and accessibility: Spearheaded initiatives for search engine optimization, search enginemarketing, and web accessibility requirements.User experience research: Partnered with marketing firm for user research while launching a new website.

Creative direction: Art direction, print design, and production for all signage and events.Web production: Production of all web and digital assets including emails, web pages, and web graphics; managed agency digital campaigns, overseeing monthly budgets, creative, and strategy.Communication and marketing: Crafted thoughtful communication for internal and external marketing,including weekly and monthly media planning for radio, television, and print, serving as the point of contact for media/PR requests and interviews.Mentorship and oversight: Managed and provided direct support to the Storytelling Coordinator.

Website design and content management for the main lollypop.org website, Blackbaud TeamRaiser fundraising websites, and Blackbaud Luminate event and ecommerce pagesAnalytics tracking and search engine optimization management for lollypop.org and Blackbaud Luminate donation formsManagement of online giving in collaboration with the Development department for the yearly Holiday Giving campaignEmail marketing campaign management, including layout, design, html coding, managing audience lists, and analyzing year-to-year campaign performancePrint and digital design for ads, annual reports, fundraising mailers, catalogs, posters, flyers, brochures, internal signage, yard signs, and stationaryEvent communications, strategy, and support for annual fundraising events, including The Tails of Hope Telethon, which raised a record-breaking $535,000 in 2021

Rochester, Ny

Project management, art direction, and print design for stakeholders across all divisions and departments within the University of Rochester Medical CenterArt direction, design, layout, and print coordination for major publications including Rochester Medicine, Dialogue, and Strong KidsArt direction, project management, and design for the Golisano Children’s Hospital yearly ‘Stroll for Strong Kids’ fundraising campaignWebsite content updates for the URMC newsroom and blogs

Department Of Biomedical Engineering

Design, project management, and print coordination for all print materials including annual reports, newsletters, posters, invitations, pop-up banners and recruitment materials for the Department of Biomedical EngineeringWeb design and content management for the Department of Biomedical Engineering, the Center for Medical Technology & Innovation, and the Rochester Center for Biomedical UltrasoundDesign, management, and content creation for email marketing campaignsDevelopment, management, and content strategy for the Department of Biomedical Engineering social media accountsRecruitment event support and in-house event support, including tabling, speaking with potential students, and event photography

Web content management: Spearheaded and managed the School of Applied & Engineering Physicswebsite redesign and provided web content management; served as key stakeholder in the College ofEngineering re-branding.Print and web design: Collaborated with professors, administration, colleagues, and students and provided web design, print design for recruitment materials, and custom illustrations for lab publications.