• Assisted the production and management of the company's vertical industry podcasts, overseeing vendor relationships, coordinating guest appearances, obtaining brand approvals, and orchestrating live broadcasts from major industry tradeshows. Successfully promoted the podcasts through diverse channels, maximizing their reach and impact. • Designed a robust and innovative unique ID code system as a key contributor to the End-to-End Attribution project to enable comprehensive tracking of all marketing activities across the marketing technology stack, from conception to ROI. Facilitated seamless coordination and standardized data fields across previously isolated systems within multiple departments. • Integrating and optimizing various software applications within the marketing technology stack, including Marketo, Salesforce, Google products, Adobe DAM, Adobe AEM, Workfront, Tableau, Seismic, and more. Streamlined workflows, enabled seamless data exchange, and empowered data- driven decision-making capabilities. • Orchestrating and coordinating the creation and management of comprehensive vertical marketing materials targeting global enterprise, business markets, and the public sector. Crafted persuasive presentation decks, concise briefs, and insightful white papers to bolster B2B sales efforts. • Conducted thorough market analysis and forecasting, informing department-wide budget planning. Ensured strategic allocation of resources and optimized financial outcomes through data-driven insights

• Developed and coordinated all marketing operations and strategies for an AI SaaS start-up company, leading to a 200% growth in the number of users.• Expanded market share to small business AI developers through targeted social media campaigns, SEO, content generation, and strategic platform partnerships, resulting in an increase of 300% in monthly website traffic and a 20% increase in sales in less than one year.• Reduced staffing costs by 40% and improved operational efficiency by 50% through the implementation of automation software (AI powered customer chat, SalesForce integrations, campaign automations, etc.).

• Developed and managed a 1.2 million dollar department budget for multiple in-house and paid lead channels, including major campaigns on Connected television, AdWords and Facebook.• Maintained in-house campaign conversion rates of 18% from clicks, and 85% from lead-to-close.• Increased overall growth by 22%.• Established best practice data analytics standards for understanding our market, its seasonality, trends, audience segments, and ROI.• Reorganized the department to establish baseline key performance indicators and predictive market projections using statistical analytics models and guided machine learning.• Spearheaded the development and execution of a new customer retention strategy that increased customer lifetime value by 20%.

• Providing full-service strategic brand and image management services for a variety of clientele, ranging from petroleum exploration companies to designer labels for young girls' clothing.• Crafting and executing international marketing and communications plans, managing all aspects of the client's brands – from developing the messaging to delivering the final product.

• Served as a media consultant for exclusively female public personalities who wished to exert better control over their media image and thereby increase their audience, influence, and ultimately, income.• Assisted four women of particular talent in their media careers, including consultation on media presence, public communication, crisis management, social media management, and political strategy with respect to their particular challenges as women in the public forum.• All four women now enjoy popular media platforms: two with major networks.• Consultant for other female media professionals in the early stages of their careers.

• Directly controlled the image management objectives for this Political Action Committee, which focused on advocacy for women's issues.• Oversaw all decision-making for branding, public awareness campaigns, fundraising strategies, public/media relations, and crisis management in response to political counter-attacks.• Directly assisted in the raising of over 1 million dollars for this PAC which in turn was used to support legislation and public candidates for office at the local, state, and national level whose positions aligned with that of the stakeholders whose donations the PAC accepted.• Was responsible for all website design, development, and management in addition to managing all social media accounts.

• This was a non-profit organization for science education, wherein we develop a variety of educational and promotional materials in cooperation with various institutes of science and learning, such as Rice University, Stanford University, University of Colorado - Boulder, The Joint Astronomy Centre - Hawaii, Oxford University, CSICOP, and other similar organizations.• Developed several licensed characters and programs, as well as lectures, articles and various workshops for teachers, scientists and the general public.• Coordinated and supported public outreach efforts with public sector STEM departments, such as NASA, the Department of Energy, and NOAA, to increase public awareness and engagement for various research and exploration programs (e.g., the Cassini Project, NOAA's climate science research, etc.)• Helped to create a national network of science educators and communicators.

Responsibilities expanded to include coordinator of all marketing support materials (including web presences) for our client base, as well as marketing research, targeting and implementation of marketing strategies. Extensive client contact (travel 20% - 30%). Contributed to all marketing decisions for our clients and our company.

Management of a major project involving the introduction of a new mobile advertising media to school buses, in order to provide supplemental funding to independent Texas school districts. I consulted on this project from the infancy stages, developing this concept into realization.School-bus side advertising entails a great deal of sensitivity to both the political and financial aspects.Pricing, strategizing, promotions, negotiations, management, distributions management, public relations, etc.