A social scientist turned marketer with a passion for crafting evidence-based strategies that build connections between brands and their audiences. Proven expertise in: integrating human and data-driven insights into transformative marketing and product strategies; championing innovation to fuel brand growth; delivering complex cross-channel campaigns; determining product positioning and customer targeting; directing both quantitative and qualitative research studies; navigating highly matrixed and international organizations; fostering collaboration at all levels; and leading high-performing and engaged teams.
Listed skills include Integrated Marketing, Segmentation, Customer Insight, Analytics, and 28 others.