Heather R Clyde Email & Phone Number

Bedford, Texas, United States

In my role as Content Marketing Manager, I am responsible for establishing and overseeing State National's content marketing and content marketing team. From inbound and outbound communication, media management, and SEO, to complete content strategy, we are the ones making it happen. Additionally, I am the Program Director of State National's Client Advisory Council.

Bedford, Texas

Bedford, Texas

Dallas/Fort Worth Area

TravisWolff joined with accounting and consulting firm Armanino LLP in January 2017.

Dallas/Fort Worth Area

Developed content strategy for High Net Worth (HNW) and Real Estate niches. Coordinated specialized group of accountants to write articles for the website and created a newsletter from articles that went out every 2-months to our HNW database. Responsible for the quality and accuracy of the firm's marketing-related data. Worked with Salesforce.com to implement and drive use adoption of Salesforce CRM and expanded and maintained database of clients, referrals and prospects for marketing efforts. Updated all content on Firm websites including PR, blog updates and images using WordPress CMS. Maintained Google Analytics and reviewed GA reports to monitor website traffic patterns as well as interlinked blogs with relevant terms and keywords.

Mckinney, Tx

As Delivery Director, I was responsible for both Project Management and Account Management roles (for the Client). I worked with a team of experts to collaborate strategic online solutions for various clients such as Discover Hawaii Tours and National Van Lines. In addition, I was accountable for delivering day-to-day management of web development, SEO tactics (including content strategy and social media), email programs, creative execution, CRM segmentation as well as back end analysis. Other responsibilities included: Oversight of my team: two project managers and two account managersCMS management: from making small copy changes to new page creation (upload, formatting and interlinking content)Keyword research SEM campaign management (beginners knowledge of AdWords)

Managed over 70 SEO accounts with a combined monthly budget of over $200,000. Responsibilities included: Strategy collaboration with the SVP of Local Search and Sr. SEO Manager. Implementation and monitoring of monthly strategy tactics. Review all SEO performance reports for accuracy and results. Discuss SEO performance reports with Clients. Used the monthly results and Client discussions along with KPIs to plan the next month strategy. Pulled and reviewed reports from BrightLocal, MySEO Tools and Google Analytics.

Managed multiple digital projects ranging from ad units to website design and development from strategy through launch. Focused on individual and team leadership, project organization and flow. Individually managed large projects through full life-cycle (strategy, scoping, budgeting, pre-production, production, QC and final delivery) for projects such as: American Airlines media website, Summer’s Eve website, PediaLax website, Corner Bakery RSVP system, Texas Roadhouse custom Facebook promotions and MD Anderson online presence and media. Partnered with TRG Brand Managers to educate and communicate digital production knowledge. This collaboration allowed me to gain more understanding of client's business needs and was influential in providing solutions.

Led a team of artists, designers and developers in the production of everything digital, ranging from microsites, to web portals to mobile applications to in-game software. Guide all phases of a project, from inception to completion.Worked with a wide range of clients, from Fortune 500 companies to nonprofits to design, build, enhance, and manage creative web initiatives. Some of the clients worked with include: Microsoft, McDonalds, RWJF, Clorox, Pepsi, 7-Eleven and Del Monte.Sr. Producer for Integrated and Interactive Online Media Advertising Campaigns such as Clorox Power A Bright Future, DEW 1 Million Facebook Application, elements of the Pepsi Refresh campaign and Purvia Facebook and digital coupon campaign.Collaborated with Flash and Web Developers in Java, PHP, Cold Fusion, .NET Framework and many other programming languages. At times, worked with Developers to recommend what code type would be best for a project.

Acted as Digital Project Manager for keystone clients such as MonaVie, ACN, Ignite, AVON, Vemma and Pre-Paid Legal. Projects ranged from digital web videos, website sweepstakes and Independent Business Owner specials and promotions, asset management application development and NowVideo (online video prospecting system). Worked with the internal web services department on web solutions projects such as internal sales collateral manager, client portal and artwork review/approval system and in-house collaboration application.Primarily responsible for managing content, design, list management, and metrics of e-newsletters, evites, company announcement emails and product launch emails. Conceptualized, designed and wrote content for VideoPlus.com. Worked in multiple CMS (ExpressionEngine, Drupal, and Alfresco) to maintain all VideoPlus websites - maintenance and improvements. Initiated and implemented company blog.

Bachelor Of Arts - Ba

Education record