Katie Button Restaurants and the Button Meana Group house Katie Button Media and Magnolia Network’s "From The Source", a series exploring the origins and stories behind different ingredients, as well as the Cúrate brands. This includes Cúrate Trips, Cúrate at Home and Cúrate Wine Club, as well as two restaurants: La Bodega by Cúrate and Cúrate Bar de Tapas, which won the James Beard Foundation Outstanding Hospitality award in 2022.The companies challenge the industry standard, steadily building comprehensive benefits to create a sustainable work environment for their living wage-certified restaurant group.

• Lead the development, implementation, and ongoing management of comprehensive digital marketing and social media strategies for Asheville Proper and Little D’s. Planned and executed digital content across Instagram, Facebook, Google Business, and LinkedIn, resulting in an active and engaged online presence.• Created engaging food-related content that reflects Proper Little Restaurant Group’s unique ambiance, seasonal menu changes, restaurant interiors, and special events. Edited photos in Adobe Lightroom to enhance visual appeal while maintaining brand consistency.• Crafted captivating and informative copy pertaining to menu items, promotions, and special events, ensuring a consistent tone and style that aligned with Little D's and Asheville Proper's brand identities.• Monitored and responded to comments, messages, and reviews in a professional and timely manner, enhancing customer engagement and satisfaction.• Drew upon my longstanding experience in fine dining and hospitality to provide valuable insights into customer service, guest experience, and service standards.• Collaborated closely with the management team to ensure a seamless integration of marketing efforts with the overall restaurant strategy. Fostered a positive and collaborative work environment, contributing to the growth and success of the Proper Little Restaurant Group.

• Oversaw cross-channel content strategy for website, social, blog and email marketing/automation. Contributed photo and video content for Instagram, Facebook, Tik Tok and Pinterest. Successes include a 20% increase in Instagram impressions, 30% increase in Meta conversions, and 540% increase in Pin saves.• Re-envisioned visual brand strategy and established design guidelines. Created original graphic design assets. Managed and collaborated with staff, including content assistant, photographer, and Shopify app developers to tell a consistent brand story across all print and digital channels. • Implemented website redesign for improved UX, resulting in increased CTR, conversions and lead generation.• Optimized all product data for SEO, resulting in elevated search rankings and Google Merchant performance.• Planned and executed SEM campaigns, producing an 84% increase in impressions, 72% increase in conversions and a consistent 6:1 ROI. Managed advertising budgets and performance to set KPIs.

• Increased brand awareness through 325% increase of instagram followers while leading content creation and strategy. Crafted compelling photo and video content, engaging copy and Meta ads• Curated immersive shopping experiences for trade shows and local craft fairs. Led experiential activations as an Airbnb and Allbirds marketing partner. • Managed all omnichannel retail operations. Drove 120% revenue increase in first year managing store operations. Facilitated growth to second retail location.• Spearheaded and launched Weebly e-commerce platform. Assisted with web design and merchandising. Headed inventory management. Wrote landing page, product and service copy for lead generation. Coordinated fulfillment using own carriers and on-demand carrier integrationsPerformed Square for Retail POS programming, onboarding and integrations for omnichannel sales.• Lead product buying and procurement.• Oversaw all hiring and employee development. Assisted with post sales support to assure customer retention.

• Conceived and launched brand. Gained a foundation in building brand strategies and business roadmaps.• Responsible for all business operations, product sourcing, inventory management, merchandising, customer service and bookkeeping. • Curated Instagram, Facebook and Pinterest board. Crafted paid Facebook and Instagram ads on a shoestring budget. Performed light graphic and web design.• Held twice-weekly sales at local businesses, craft fairs, and events, as well as a month-long retail residency in Oakland, California.

• Managed business operations and facilitated restructuring while contract employee. Identified operational and structural pain points to guide strategic and actionable solutions.• Assisted with lead generation for design services. Provided B2B consultations, budget negotiation, drafted design plans and lead project installation.• Built updated company website, photographed visual content and composed website copy for local SEO. Applied updated branding across all social and advertising channels.

During this period I worked Full Time as a Fine Dining Server, Restaurant Manager, and Shift Lead at some of the Bay Area's most innovative and trend-setting restaurants. Restaurant highlights include MUA (Oakland), Camino (Oakland), Mister Jiu's (San Francisco), and Villon (San Francisco). This experience working in high-end customer service and hospitality taught me to calmly operate with a sense of urgency, to think on my toes, and to carry myself with grace and intention.

• Highest grossing Sales Associate. Contributed to a 25% sales increase in the first quarter of 2017.• Researched lifestyle and design trends to plan and implement visual merchandising strategy in line with company’s image and target market.• Refashioned window and floor displays on a weekly basis to promote new product launches and reflect seasonal themes.• Photographed and drafted text for social media content to market products and events to a 6k+ follower base.

• Assisted with the design of inbound digital and physical marketing materials using Adobe Design Suite.• Researched and composed technical articles and copy for newsletters and marketing materials.• Updated Wordpress web event calendars. Crafted targeted LinkedIn, Twitter, and Facebook content for member outreach and event promotion.• Ran Salesforce member reports to distribute Constant Contact e-mail campaigns.• Owned event production of the Residential Design Awards (2014), Member Appreciation Party (2014) and in-house showcases.

• Fulfilled administrative duties as a contract employee for the Financial Industry Regulatory Authority and The Bridgespan Group.• Quickly adapted to office cultures, operations and demands.• Managed Outlook Inbox and Calendars. Scheduled client meetings and performed conference room setup and breakdown.• Maintained electronic and physical office filing systems and databases.• Assisted Office Manager by logging weekly inventory and ordering supplies.• Served as first point of contact for all office guests

• Copy-edited critical essays for scholarly publications by Associate Professor and former Dean of English, Dr. Dean Reader.• Used online databases to fact-check scholarly articles.• Assisted in instructing a seminar-based undergraduate course in Contemporary American Literature by preparing lesson plans and leading class upon Professor’s absence, holding weekly office hours to assist students out of the classroom, and grading student assignments.

• Used online databases to research images and obtain copyright licenses for upcoming publication.• Streamlined work by organizing file systems using Excel and online file servers.• Read and evaluated manuscripts submitted to publishing company and responded to publishing solicitations.• Read and excerpted reviews of City Lights publications and amended product descriptions on sales platforms, such as Amazon and other book distributors.

• Assisted with database management, tracking correspondence, executive committee meeting minutes, and the in-kind donation process.• Helped with writing, organizing and updating of digital filing systems.• Provided event production and grant-seeking assistance.• Moderated two events on the evening of the annual Litquake LitCrawl.

• Acted as Project Manager for the direction, execution and editing of Streetside Stories’ 2009/2010 Anthology of Student Writing, "Like Sparks, Like Water".• Supervised 20+ interns and volunteers working in schools and on copy-editing team.• Constructed and managed production schedule for publisher, graphic designer, and head copy-editor to ensure all deadlines were met and project completed.• Ensured all content was translated and edited correctly for clarity and tone.• Acted as layout designer and editor of monthly community outreach newsletter. Drafted in Indesign and distributed to mailing list via Mailchimp.

• Trained, managed and scheduled body of 35-40 volunteers per quarter.• Worked with record labels, bands, promotional companies and Bay Area venues to arrange on-air interviews and promotional giveaways.• Co-presented two major events in the Bay Area each month - from sold-out concerts at The Fillmore to week-long festivals - by writing sales pitches, negotiating co-present agreements and assisting with event planning and logistics.• Distributed press releases to print and online media outlets to promote station events, wrote and produced on-air ad spots for all shows and festivals, managed social promo, and conducted on-air interviews with bands and labels to drive event attendance.