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Self-starter, results-focused marketing professional successful in revenue generation, acquisition and retention. Focused on using data-driven metrics to create and implement effective campaigns targeting segmented audiences to increase engagement. Adept at creating marketing collateral for outreach events, sales meetings, and senior management. Seamlessly manages all aspects of marketing communications including email, publications, and event coordination with excellent time management. A flexible and enthusiastic team member capable of building and nurturing relationships on all levels.
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Marketing Technology ManagerCj Jan 2019 - PresentSanta Barbara, California, Us- 2021 Innovator of the Year award winner- Expanded GDPR opt-in efforts increasing express consent by 21%- Worked with Sales to develop an advanced lead-scoring system to alert sales owners of highly qualified leads- Lead migration from Marketo to Pardot (2019) and from Pardot to SFMC (2023) including all forms, segmented lists, automations, and engagement campaigns- On-board all internal ESP users with email best practices, compliance, and overall ESP functionality- Provides ongoing support, guidance, best practices, strategy, and governance to internal stakeholders spanning across the US and Europe- Works closely with the Email Designer to develop/edit emails for the internal users and attach automations and segmented lists upon email finalization- Creates training materials and scalable (templates) campaigns for internal stakeholders- Work with stakeholders to develop an email marketing strategy that engages clients throughout their lifecycle -
Email Marketing SpecialistFabfitfun Mar 2018 - Nov 2018- Responsible for copy, implementation, segmentation, and scheduling of all prospect emails. - Created master email analytics doc for tracking all email marketing KIPs and progress.- Analyzed all subject lines for prospect emails over the last year and developed a strategic testing schedule to drive higher conversions- Coordinate email assets and approvals from multiple departments
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Associate Email Marketing ManagerHallmark Labs, Llc Oct 2017 - Mar 2018Santa Monica, Ca, Us- Completed creative briefs for all eCards emails and uploaded finished templates in ESP.- Edited HTML of emails to include tracking IDs and redesigned all transactional emails to be mobile responsive. - Coded three responsive email designs.- Planed quarterly eCards email schedule and ensure all are completed and scheduled on time. - Created the first engagement campaigns for onboarding members and acquiring new subscribers.- Increased open rate by 2% and click through by 1% through AB testing new designs and personalized subject lines which assisted in doubling subscriber rate. -
Marketing SpecialistThe Los Angeles Film School Oct 2014 - Oct 2017Hollywood, Ca, Us- Promoted from Marketing Coordinator (Feb 2015)- Promoted from Receptionist (Nov 2015)- Worked with IT team to switch email automation system to Marketo and sync with Salesforce CRM, allowing for precise audience segmentation and improved analytics. - Devised email strategies including segmentation, auto responders, newsletter content, and nurture campaigns. - Managed monthly affiliate vendor expenses against established budgets thru compiled reports and analysis of generated leads in relation to overall marketing efforts. - Collaborated with designers on traditional marketing materials. - Ran daily lead reports and analyzed data noting negative and positive changes for optimization. - Created monthly eReqs and managed all marketing invoices. - Selected and ordered promotional products for outreach events and giveaways. - Sought out advertising opportunities that helped increase lead volume and brand awareness.- Organized weekly marketing meeting. -
Key Holder/AssociateHarvest Moon Kitchen & Marketplace Apr 2014 - Oct 2014Responsible for ensuring that guests' orders were correctly input into the POS and that they receive their order in a timely manner. Made speciality coffee drinks and ran food orders to their respective tables.Guaranteed that the cafe was clean and locked up at night.
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Shift SupervisorPanera Bread Nov 2011 - May 2014St Louis, Mo, UsMy first title was an associate. I was promoted to an associate trainer after 3 months of employment. As a trainer I was responsible for training new cashiers. I was also the opening associate responsible for setting up the cafe for business. I was once again promoted to supervisor/training specialist. My current role focuses on managing anywhere from 5-10 associates during a shift. As a supervisor I am in charge of making sure all registers and safe are balanced before, during, and after my shift. I am also solely responsible for overseeing the training of all new associates, continued education for current associates, and preparing associates for promotions.I have gained experience in all areas of the cafe including registers, prep, production, running, and baking. -
InternNova Filmhouse Aug 2013 - Feb 2014I was responsible for research as well as the development coordinator in charge of script submission and coverage. -
CrewmemberArclight Cinema Jun 2010 - Jan 2011I was experienced in multiple areas of the theater such as box office, concessions, greeting, and ushering. I was in charge of maintaining a register and accurately processing transactions.
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Dance TeacherCruz Dance And Entertainment Sep 2009 - Jun 2010I taught both the beginning and intermediate tap classes. My students ranged from 7-19 years old. I conducted weekly classes as well as choreographed pieces for both classes to take to competitions and performances.
Heather Correa Skills
Heather Correa Education Details
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California State University, Los AngelesTheatre Arts And Dance -
University Of Nevada-Las VegasTheatre/Theater
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Uc Santa BarbaraTheatre Arts And Dance
Frequently Asked Questions about Heather Correa
What company does Heather Correa work for?
Heather Correa works for Cj
What is Heather Correa's role at the current company?
Heather Correa's current role is Marketing Technology Manager at CJ.
What is Heather Correa's email address?
Heather Correa's email address is hl****@****ilm.edu
What is Heather Correa's direct phone number?
Heather Correa's direct phone number is +181830*****
What schools did Heather Correa attend?
Heather Correa attended California State University, Los Angeles, University Of Nevada-Las Vegas, Uc Santa Barbara.
What skills is Heather Correa known for?
Heather Correa has skills like Marketo, Salesforce.com, Email Marketing, Microsoft Excel, Acting, Fitness, Theatre, Social Media Blogging, Social Media, Performing Arts, Microsoft Word, Affiliate Management.
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