Heather Ranney (Crowe) Email & Phone Number

Boston, Ma, Us

• Lead the agency relations team to grow channel revenue YOY through net new, organic and win-back business opportunities under the enterprise sales division of Nexxt • Responsible for developing and executing comprehensive agency relations strategy, including acquiring new partners, contract negotiations, education/training, marketing/communications, sales, developing incentives, etc • Develop, lead and execute various projects with cross-functional teams to promote agency growth • Identify, create and implement process/workflow improvements/efficiencies for enterprise sales team • Build, maintain and grow relationships at all levels within agencies from C-level/senior leaders to account teams

Weston, Ma

• As part of the enterprise leadership team, lead agency relations channel with responsibility for owning and growing agency partnerships and revenue • Develop overall internal and external agency relations strategy, communications plan, best practices and multi-pronged marketing approach to ensure agency enablement and education for existing Monster solutions as well as new product adoption • Educate, train and enable internal teams regarding best practices for partnering with agencies • Consult with clients and partner with enterprise sales teams to develop strategic solutions recommendations

Waltham, Ma

• Develop and drive multi-million dollar global recruitment marketing strategies, employer brand initiatives and internal/external Talent Acquisition-related communications for high-profile clients, including Fortune 100 and 1000 organizations spanning various industries (financial services, technology, communications, retail, health care, etc.)• Consult with new/existing clients to uncover, understand and solution for challenges/needs and identify areas of opportunity and organic growth• Develop holistic strategic recruitment marketing plans to activate clients’ employee value proposition, attract quality candidates and engage candidates to increase applicant conversion• Manage and oversee a team of account service professionals to ensure client success/retention and ongoing professional development as well as revenue goal attainment

Waltham, Ma

• Develop, plan, execute, measure and optimize customized, targeted, integrated digital campaigns to solve client sourcing/hiring challenges and employee retention efforts• Partner with new business development team for seamless transition of new accounts into the agency• Manage internal resources including creative, web development, brand, digital, mobile, campus, military, diversity, SEM/SEO and product development to grow client engagement as appropriate• Responsible for meeting budgeted revenue quotas on a monthly, quarterly and annual basis via client retention,organic account growth and onboarding/ramping up new client relationships

Waltham, Ma

• Personally recruited by CEO of growing, start-up, boutique marketing, branding and advertising agency• Led several consumer marketing and recruitment marketing accounts, including agency’s most profitable client• Developed and executed numerous national, award-winning, revenue-generating, results-driven marketing and communications plans and campaigns• Managed re-branding efforts for high profile, multi-hospital systems, including logo and tagline development,corporate identity package, multi-media creative executions, website development, internal communications, creation of corporate brand standards manual and corresponding collateral/promotional materials

Framingham, Ma

• Brought on board by Regional Vice President to co-launch New England branch of full service recruitment marketing agency• Grew agency from $0-$3+ million in annual billings and 0-75 clients in 3 years, resulting in a successful, profitable, self-sufficient branch office for existing agency • Received 2 promotions in 4 years due to integral participation in agency growth and client retention • Conducted capabilities presentations to new business leads and directed meetings with existing clients• Managed Client Services function – responsible for interviewing, hiring, training, oversight of performance and career pathing for account services team

Needham, Ma

• Directly responsible for servicing, maintaining and upselling business billing over $3 million annually• Worked closely with clients to develop creative and media strategies within budgetary constraints• Selected for system process improvement committee to enhance company-wide efficiency/employee morale