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Marketing Strategy | Event Management | Field Marketing | Program Management | Sales Enablement | Account-Based Marketing | International ExperienceInnovative leader who makes the impossible happen – truly outsized results against the odds. Experienced in all facets of marketing at global organizations large and small. Decisive, logical, analytical and disciplined, yet creative and adaptable. Highly reliable, accountable, consistent and results-driven. What others say about me:- "Heather is an unmatched example of hard work, discipline and adaptability. Others revere her for her activation, follow thru, leadership and support for others. Her team thrives under her & stakeholders respect her while they know she holds them accountable. I think she is one of the best leaders at the company."- "Heather does a great of communicating expectations and challenging us to demand more of ourselves and the programs we support. I have gained so much confidence in my role, and a lot of that stems from having a great role model/mentor/manager."- "Your team is meticulous, works extremely hard and understands the responsibility of producing fanatical experiences (worthy of our brand) for our top customers/prospects/influencers."- "I’ve shared with my leaders how instrumental your team has been on 4 of my top accounts. It is refreshing to know that we have highly strategic & effective marketing resources here with can-do attitudes & a strategic approach."Top 5 CliftonStrengths: - Strategic (anticipates obstacles, sees clarity among complexity) - Achiever (driven to produce, sets the pace of productivity among a group) - Individualization (draws out the best in each person, builds productive teams) - Self-Assurance (able to meet new challenges and deliver) - Intellection (deep thinker, introspective, searching for truth and reason)
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Chief Marketing OfficerSpycloud Feb 2023 - PresentAustin, Texas, Us -
Svp, MarketingSpycloud May 2022 - Feb 2023Austin, Texas, UsProud to lead a visionary yet results-focused team of marketers and SDRs who enable SpyCloud to reach new heights year after year. With more than 500 customers globally, we're the leader in Cybercrime Analytics – helping businesses disrupt cybercrime by automating the prevention of account takeover, ransomware, and online fraud. More than ever, our focus has turned to malware infections and the entry points they create into the enterprise, which amplifies the risk of ransomware. We're defining a new approach to incident response: Post-Infection Remediation (get the guide: https://spycloud.com/lp/post-infection-remediation/). One of my proudest accomplishments: making it easier for anyone to check their darknet exposure and understand why it matters @ https://spycloud.com/check-your-exposure/#203 on Deloitte's Technology Fast 500 (2022)2022 Winner of:- Cybersecurity Breakthrough Awards "Overall Fraud Prevention Solution Provider"- Card Not Present's Best Anti-Fraud Solution, Startup- Austin Business Journal's "Fast 50" #5 - Austin Business Journey's "Best Place to Work" #9- Built in Austin "Best Places to Work"2021 Winner of:- Cybersecurity Breakthrough Awards "Overall Threat Detection Solution of the Year"- Fast Company's "Next Big Thing In Tech"- Cybersecurity Excellence Awards - Gold for Threat Intelligence- Global InfoSec Awards from Cyber Defense Magazine: Cutting Edge in Crypto Security, Editor’s Choice in Identity & Access Management, Next-Gen in Telecoms Fraud Prevention
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Vice President Of MarketingSpycloud May 2021 - May 2022Austin, Texas, Us
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Head Of MarketingSpycloud Apr 2019 - May 2021Austin, Texas, UsSpyCloud is the leader in account takeover (ATO) prevention, protecting billions of consumer and employee accounts either directly or through product integrations. Our award-winning solutions — backed by the industry's most comprehensive and actionable repository of exposed credentials and PII collected from recent breaches — proactively defeat fraud attempts and disrupt the criminals' ability to profit from stolen information. Learn more and check your personal and corporate exposure at spycloud.com.• Oversee global marketing strategy, all demand gen and brand channels, product marketing, sales & marketing alignment, PR/comms, analyst relations• Manage an awesome and highly productive in-house team as well as external agencies and vendors
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Board Game DesignerTeam Weasel Games Llc Jan 2014 - Dec 2020• Co-creator of Vikings: The Board Game (2016) and Valiant Universe: The Deckbuilding Game (2016) – both published by Catalyst Game Labs• Finalist in Cards Against Humanity’s Tabletop Deathmatch Season 1 (2014)
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Director, MarketingRackspace, The #1 Managed Cloud Company May 2016 - Apr 2019San Antonio, Texas, Us• Led events, CXO engagement, field marketing, and executive briefings • Managed multi-million dollar budget and programs with a high level of risk, responsibility and visibility• Incubated new teams and programs, including ABM and field marketing• Focused on driving pipeline growth and deal acceleration • Created Rackspace's first hosted event platform, Rackspace::Solve, which grew from a 3-city roadshow to a series of global events including Conferences, Summits, CXO Retreats, Workshops, Lunch & Learns & field events aligned to the customer journey and sales funnel• Drove face-to-face engagement with over 6k IT decision makers across the globe• Oversaw feedback programs including Customer and Partner Advisory Councils that drove our corporate strategy and product roadmap• Introduced a 3rd party CXO events program that produced 300+ introductions to target accounts per year & meaningful interactions between our sellers and C-level decision makers• Managed event programs cradle to grave: planning & goal setting, alignment & integration with the marketing, sales, product & alliance orgs, targeting & demand gen, project management, content development, sales enablement, logistics, and budget management • Created event sponsorship program, resulting in millions of dollars in MDF from partners incl. Microsoft & VMware -
Senior Manager, MarketingRackspace, The #1 Managed Cloud Company Mar 2014 - Apr 2016San Antonio, Texas, UsBuilt and led the team responsible for Rackspace Hosted Events (demand, feedback & loyalty programs). Focused on providing platforms to engage and educate the market about Rackspace services, create relationships with prospects, strengthen relationships with customers, drive increased loyalty and intimacy, and create promoters.• Created the Rackspace::Solve series -- Rackspace's first hosted event platform• Grew Solve ecosystem from 3 roadshow events in 2014 to a global series of conferences, leadership retreats, partner events and field activities that generate content, leads, and opportunities for cross-sell and up-sell• Responsible for the strategic plan for all hosted events, all execution functions, and demand gen (incl. sales enablement to get the right butts in seats)• Developed sponsorship program and sold over $1.4M in offsets to strategic alliances, including Microsoft, VMware, Intel and Red Hat• Oversaw feedback programs (Customer Advisory Council, solution-specific advisory summits) • Responsible for field events, "Delighters" (corporate gifting), and ABM programs designed to drive relationships and pipe acceleration• Ran the demand generation team and agency that launched the Rackspace "managed cloud" campaign. Proudest accomplishment: produced an awareness video that garnered huge brand exposure – more than 4M views in 1 month.• Awarded RackStar - 1H 2015• Speakers Development Program - 1H 2016
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Director Of MarketingArcplan Oct 2011 - Feb 2014Wayne, Pa, Us• Ran North America marketing including demand, field marketing and marcomm (campaigns, paid media, content syndication, sales enablement, events, webinars, light ABM, PR)• Responsible for lead generation, as well as automated lead nurture/email marketing programs (and implemented marketing automation globally) - doubled number of leads YoY• Tripled lead-to-opportunity conversion and marketing contribution to pipeline in 3 years• Managed Inside Sales function & designed outbounding campaigns • Supported our North American channel with partner-ready materials and programs• Led content, social media and public relations strategy• Managed all live events including tradeshows and webinars• Founder and editor of our corporate blog, which garnered 4-5k visits/month and hosted over 200 articles • Administrator of Salesforce.com and Pardot• Webmaster for arcplan.com and all microsites• Managed analyst relationships as well as participation in annual surveys like Gartner Magic Quadrants -
Senior Marketing ManagerArcplan Mar 2010 - Oct 2011Wayne, Pa, Us• Lead generation• Salesforce.com administration• Marketing automation• Field marketing• PR & social media• EventsAwarded Employee of the Quarter (Q1 2011).
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Agency OwnerFort:A Communications 2007 - 2012Marketing, PR and design agency for local SMBs. We handled:• Ad development and media buying• Email marketing• Lead management and sales process definition• Salesforce customization and administration• Webinar content• Sales enablement materials• Graphic design• Social media management• Website development and optimization• Public relations• Blog content• Events
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Online Marketing ManagerActivestrategy, Inc. Jan 2007 - Mar 2010• Company acquired by The Advisory Board• Developed and executed lead gen programs including automated campaigns, webinars and events• Implemented marketing automation; served as Marketo admin• Managed SEO, SEM, and PPC • Served as ActiveStrategy.com webmaster and editor/writer for corporate blog, The Glue• Responsible for maintaining data quality; served as Salesforce admin• Coordinated logistics, content, sales enablement & demand for 20+ tradeshows/year, annual client conference and educational seminars• Authored press releases, white papers, articles, newsletters, sales presentations, and RFPs
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Marketing ManagerDevon International Group May 2002 - Jan 2007• Developed the marketing strategy for three separate lines of business• Focused on driving leads and supporting the salesforce of the Devon International Group's managed care business (Devon Health) and its international manufacturing businesses (Devon Trading/Devon Motorcycles/Devon Office Furniture) • Managed direct mail and email demand gen campaigns, PPC, marcomm and microsites• Coordinated tradeshow logistics & post-show communication (20+ shows/year)
Heather Smith Skills
Heather Smith Education Details
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Penn State UniversityB.S. In Information Sciences & Technology -
Schreyer Honors College At Penn StateCinematography And Film/Video Production
Frequently Asked Questions about Heather Smith
What company does Heather Smith work for?
Heather Smith works for Spycloud
What is Heather Smith's role at the current company?
Heather Smith's current role is CMO @ SpyCloud.
What is Heather Smith's email address?
Heather Smith's email address is he****@****lan.com
What is Heather Smith's direct phone number?
Heather Smith's direct phone number is +151679*****
What schools did Heather Smith attend?
Heather Smith attended Penn State University, Schreyer Honors College At Penn State.
What are some of Heather Smith's interests?
Heather Smith has interest in Blogging, Social Media, Board Games, Food, Eurogames, Travel.
What skills is Heather Smith known for?
Heather Smith has skills like Lead Generation, Email Marketing, Salesforce.com, Business Intelligence, Marketing, Online Marketing, Strategy, Product Marketing, Marketing Management, Marketing Automation, Marketing Strategy, Seo.
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