Heather Cullen Email & Phone Number

Denver, Colorado, United States

Supervise and develop sales and customer service departments through consistent and reliable performance evaluation. Establish fiscal and personal goals for effective growth and continued development of sales team. Build marketing programs including implementation of new website and menu branding.

Manage retail and catering operations of $1.5M business dining account. Insure proper cash handling procedures. Prepare financials including break even points (COGS), purchases, café and outlet sales, catering and house account charges. Supervise staff and operations of 3 outlets to ensure optimum customer service and identify merchandising opportunities.

Increased sales and profitability of a Boston based catering company specializing in breakfast, lunch and corporate events through development of new accounts and increased usage of current clientele. Expanded operation to include retail at new self-designed facility. Managed on-site events from 25-600 people, designed and implemented strategic growth and.

Concentrated in group room business of corporate and association markets. Conducted aggressive solicitation through outside calls, inside appointments, telemarketing, and direct mail. Assisted Director in preparation of annual marketing and action plans for assigned market segments.

Assisted managers in opening duties, attended detail meeting for major social events and weekly meetings with sales & catering dpartment to ensure client satisfaction. Handled all invoicing for department. Acted as liason throughout food & beverage and sales departments.

Bs, Hotel, Restaurant, & Travel Administration

Activities and Societies: Minuteman Marching Band Color Guard, Departmental Career Day Committee Chairperson Graduated cum laude

Certificate, Innercity Entreprenuer Streetwise Mba Program

Diploma