• Working directly with the founder, I help craft and execute brand and content strategies focused on customer insights, acquisition, community building and sustainable growth.• I leverage data-driven insights to optimize acquisition strategies, content performance, and brand positioning for maximum ROI across digital & offline channels.• Helping in content creation and collaborating cross-functionally to design and present scalable growth strategies, integrating storytelling… Show more • Working directly with the founder, I help craft and execute brand and content strategies focused on customer insights, acquisition, community building and sustainable growth.• I leverage data-driven insights to optimize acquisition strategies, content performance, and brand positioning for maximum ROI across digital & offline channels.• Helping in content creation and collaborating cross-functionally to design and present scalable growth strategies, integrating storytelling and data analysis to drive meaningful customer engagement and business growth. • Involved in the sales process, responsible for generating leads and client acquisition. Show less

As the Managing Director of PCPL, I lead and oversaw various critical aspects of the business, including:Sales, Marketing & BrandingQuality ControlProcess Analysis and DesignPurchase, Sourcing & LogisticsHuman Resource ManagementNew Product Development & ResearchProduction ManagementSince joining the company, I have driven significant growth and transformation. Key achievements include:Sales Growth: Increased company sales at an average of 114%… Show more As the Managing Director of PCPL, I lead and oversaw various critical aspects of the business, including:Sales, Marketing & BrandingQuality ControlProcess Analysis and DesignPurchase, Sourcing & LogisticsHuman Resource ManagementNew Product Development & ResearchProduction ManagementSince joining the company, I have driven significant growth and transformation. Key achievements include:Sales Growth: Increased company sales at an average of 114% YOY for the last 7 years through strategic initiatives and enhanced customer relations. Negotiated better credit terms with customers to improve debtor days from an average of 97 days to currently 33 days.Finance : Negotiated better Loan interest rates and terms with the bank every year leading to significant savings for the company. Production : Streamlined key manufacturing processes to ensure smooth production and superior quality, contributing to business growth through word-of-mouth referrals. Created Standard Operating Procedures and Froze the parameters to ensure consistent quality and maximum reduction in errors. This led to 93% reduction in customer complaints. Product Line Expansion: Expanded our product offering by 4 times as on 2024.Market Diversification: Transitioned from a localized customer base to serving clients across India, spreading sales across various industries. This diversification reduced revenue volatility, credit risk, and market risk.Technological Advancement: Upgraded machinery and equipment, leveraging the latest technology to boost manufacturing efficiency, increase production volume, reduce costs, and enhance business process monitoring leading to 51% faster delivery times, 17% reduction internal product defects and dramatic improvement in product quality.Purchase : Negotiated better pricing and credit terms with existing and new vendors to reduce procurement costs by 14 % which led to improved cash flow cycle as well. Show less

I built India's Best Homes to showcase the best residential projects created by the best architects and interior designers of our country.https://createwixsites.wixsite.com/website-1I organically grew it to 120,000 + followers on instagram and with a reach of 500,000 + people per month from scratch, onboarding the best architectural firms to showcase their work exclusively on my magazine.I cold called Top 250 Architectural firms in India and convinced them to share their… Show more I built India's Best Homes to showcase the best residential projects created by the best architects and interior designers of our country.https://createwixsites.wixsite.com/website-1I organically grew it to 120,000 + followers on instagram and with a reach of 500,000 + people per month from scratch, onboarding the best architectural firms to showcase their work exclusively on my magazine.I cold called Top 250 Architectural firms in India and convinced them to share their projects for getting published in my Ebook 'Fantastic Forty' which showcased 40 of the best homes in India along with detailed drawing plans and other project details.With my expertise in copy writing and website design I built the whole ecommerce store using WIX.I went through all the submissions for the Ebook and shortlisted the top 40 homes and compiled it into a beautiful Ebook and sold a lot of copies online by promoting it on my instagram page and also by running ads on facebook and instagram. Published blogs on our website after editing and organizing the the information received from the clients.Eventually my clientelle included major brands such as Fenesta, SUNDAY Design, Modulinea, Kuche 7, Trivium Media Group, Empire Home, Vanbros, SCASA, Timex Ceramic and many more. Show less