Helping Reforge build an outbound enterprise GTM strategy leveraging the reputation and user base built through its successful B2C offerings. Work has included:• Identifying Overlooked PQLs — Using SQL and Metabase to join product and Hubspot data, identify B2C users who are Product Qualified Leads and sales should proactively reach out to about enterprise product.• Discovering Champions Who Moved Companies — Enriching user data from product to identify power users who moved companies but hadn’t updated accounts, allowing sales to leverage them as internal champions in the sales process.• Automating Outreach — Building sequences and workflows that automatically flag the highest value leads and either message them or notify sales team to reach out.• Event Strategy Optimization — Aligning sales and marketing, ensuring reps invite top prospects to industry-specific events and follow up with the most promising Marketing Qualified Leads (MQLs) following events.As a result, sales team is now booking an additional 20-30 qualified meetings a month with PM leaders at companies worldwide, from Meta and Microsoft to Deutsche Bank and ING. Founded by HubSpot's former VP of Growth, Brain Balfour, Reforge is the leading resource for product managers and other tech professionals who want to learn how to build with efficiency and confidence. It provides work snippets, guides, and other interactive tools that can be used to leverage the expertise of industry leaders while working and long-form classes that can be used to develop entirely new skills while not. Reforge has raised over $78 million in funding. Investors include a16z, Insight Partners, TCV, and more.

Advising high-growth tech companies on commercial process, tools, and analytics.InTandem was previously known as SalesOps.io

Owned GTM systems and processes while company pivoted from being an on-demand labor marketplace to a B2B SaaS platform. Shifting from high-volume transactional selling to independent restaurant owners, to selling complex multi-year deals to corporate restaurant groups.• Grew ARR 600% in 24 Months — Documented playbook and implemented processes that enabled company to acquire first cold customers under new business model. • Rebuilt Built Out Initial GTM Tech Stack — Lean implementations of Salesforce as CRM and Hubspot for marketing automation, with the goal of right-sizing while ensuring scalability and reducing repetitive tasks.• Built Pipeline in Sector Where Enrichment Tools Struggle — Unlocked data required to power hyper-personalized outreach in a space where traditional tools like ZoomInfo fail (restaurant franchisees) by automating scraping, parsing, and aligning of data found across government records, industry publications, LinkedIn, private databases etc • Modeled Corporate Structure in Salesforce — Used junction objects to accurately map the relationships between stores, franchisees, franchisors, and parent companies. Allowing sales to make the best use of time and relationships.• Supported Marketing Initiatives — Measuring campaign performance, routing leads, and reporting on outcomes.

The only member of a 20+ person sales team retained after COVID broke out. Retained to both handle sales and help overhaul revenue operations. • Remained Flexible Through Time of Rapid Change & Ambiguity — Communicated product changes to help restaurants during COVID, while assisting in operations. Ultimately led me to transition out of sales and into SalesOps.• Help Rebuild Salesforce to Leverage ABM — Separating restaurant ownership structure from physical locations that were previously tracked in Salesforce.• Eliminated 24-Hour Delay Between Inbound Inquiries and Outreach — Used Hubspot, Python, and SQL to automate matching new accounts created in product to appropriate persona & send personalized emails with stories matching their use cases.

Led sales of a on-demand platform for hiring and finding freelance labor to small and mid-sized restaurant & events companies. • Top Account Executive — Averaged 120% of quota for three quarters, promoted five times in 18 months.• Wrote Data-Driven Prospecting Playbook — Helped sales team scale from 4 people to 25 after raising series b by building reports in Periscope and using web scraping to identify which accounts reps should be targeting and how to reach DMs directly rather than cold calling restaurants and hoping to be connected.• Moved Company Upmarket by Signing Some of World’s Most Famous Chefs and Restaurant Groups — ThinkFoodGroup, Dinex, USHG, Altamarea Group, and more. Got Danny Meyer on the phone using a well targeted cold call (ask me how!)

Worked with small business owners in the Traverse City, Mackinaw City, and Northern NJ markets to make sure that they were getting the most out of the Yelp business owner accounts and explore ways to use our advertising products to generate even more business.Member of the top team across company's 4 offices and over 2,000 salespeople (May 2018).

Managed sales & ticketing operations for off-Broadway venues and assisted in Broadway venues and Radio City Music Hall.