Harry Bailey Email & Phone Number

United Kingdom

United Kingdom

London, United Kingdom

Invited by the founder and CEO to get the business ready for, and accelerate towards, the next stage of scaling. Redefined the agency’s proposition, built the growth strategy and set up the system for growth. Included the mapping of priority growth segments, customer profiles and the required sales roles, marketing activities (long and short) and internal behavioural change required to fuel the growth engine. Accomplished this within 6-months. More about Two Degrees Below:A consultancy-led creative agency obsessed with people, change and performance.Through consultancy, creative & experience teams, they can provide the end-to-end solution for clients to drive change effectively. From the critical thinking to diagnosing, planning, designing and implementing - at scale.Specialising in People & Change, Employee Communications, Corporate Communications and Experiential.

London, England, United Kingdom

Joined the global client services leadership team to drive growth for key consumer clients whilst leveraging the full capabilities & talent of our network. Global client lead for launching WPP’s innovative Connected Packaging Martech solution. Technology that delivers more meaningful, contextually-aware experiences to consumers through scanning and provides brands with valuable first-party data and behavioural insights to better understand their consumers. Within Y1, delivered our go-to-market positioning, launched a pilot in the US and generated significant new revenue for the business.Key Clients:BAT, Coca-Cola, Kellogg's, L'Oreal, Nestle, ReckittMore about Landor: World-leading brand specialists. Consulting. Design. Experience. Connecting business strategy to brand. Bringing every facet of brand to life.Creating brand-led experiences for talent & customers. United in our drive to make a positive difference. Proudly part of WPP. We build brands, designed to transform. The Landor Group includes leaders in sonic branding amp, workspace & architectural design experts BDG and award-winning motion specialists ManvsMachine.

United Kingdom

We’re ICF Next, your strategic partner for engagement and transformation.We break traditions. We break molds. We break through. Our passion is to help you make the change you need to succeed. We are mission-driven creatives, communicators, strategists and technologists. Part of global consultancy ICF, we're working to improve the world in areas from energy to health to transportation and beyond. From strategy to execution, we create the kind of change that brings you closer to the people you serve: citizens, consumers, colleagues, and entire communities. http://bit.ly/2W8PpF8

Taiwan & Hong Kong

Appointed as the first CEO for Hong Kong & Taiwan, reporting to the regional CEO for Asia Pacific and tasked with transforming it into a strategic hub for the region. Built a new strategy for both markets to unite whilst retaining their individual differences and strengths, positioning them as the strategic hub for the Greater China area, providing clients and our regional markets access to commerce specialists and expert delivery teams.Required significant restructuring to operationalise, deliver greater value for our clients and profitability to the business. Within 12 months, we were appointed: Agency of Record for Colgate Palmolive’s festival commerce campaigns; lead agency for all British American Tobacco (BAT’s) brand needs across Asia Pacific region (6+ markets) and Global Travel Retail. Whilst adding Carlsberg and Huawei to the portfolio.More about VMLY&R Commerce:In January 2021, Geometry Global & VMLY&R merged to form VMLY&R Commerce; becoming the world’s most comprehensive end-to-end global Creative Commerce Company with 12,000 people across 50 markets. Helping brands grow by designing unified commerce communications. By understanding how, when and why people buy, we deliver the most engaging and culturally relevant creative commerce experiences across Retail, Experience, Design and Innovation. Delivering growth through long-term brand equity building and short-term conversion-led activation.Core Capabilities: Brand Activation; Retail - Physical & Digital; eCommerce (Marketplace); Experiential; Shopper, Trade & Field Marketing.Local Agency Expertise: Global Brand Management, Travel Retail, eCommerce (Marketplace) and Regulated/Restrictive Marketing.Key Clients: British American Tobacco (BAT), Colgate-Palmolive, Fonterra, Heineken, Kimberly-Clark, Starbucks, Coca-Cola, Jaegermeister.

Taipei City, Taiwan

Promoted and relocated to Taiwan, reporting directly to the regional CEO with full P&L responsibility and leading a team of 30 full-time employees and a part-time field-force of 250+ individuals who executed approximately 200+ activities per week nationwide. Triggered an immediate transformation of business and people performance, delivering double-digit growth in operating profit in Y1, a 25% enhancement in employee engagement levels, and a 30% increase in client performance scores. Performance recognised by global leadership WPP with a place on WPP’s Executive Leadership Experience and receiving the WPP Leaders & Partners Award. Furthermore, our team earned three industry awards at the 2019 Dragons of Asia, a first in the past four years.Core Agency Capabilities: Branding & Design, Physical & Digital Retail, Experiential, Trade & Field Marketing (200+ activities per week).Core Clients: British American Tobacco (BAT), Coca-Cola, Fonterra, Kimberly-Clark, Moet-Hennessy, Heineken, 3M.More about Geometry Global: WPP’s end-to-end Creative Commerce agency, whose expertise comes to life across any surface and screen, in physical retail, eCommerce, experiential, branding and design - all enabled by technology. Specialising in understanding shopper behaviour to identify the key moments that matter on the purchase decision journey and then creating ideas capable of converting

Singapore

Relocated to head up our Client Services team for our ASPAC centre of excellence. Specialising in developing shopper marketing strategies & brand activation ideas for influencing shopper behaviour across all channels (online to offline, modern to traditional) in markets throughout SEA. Tasked with identifying client & operational areas for improvement to reverse declining profitability of the business. Within one year, we’d delivered an improvement of c. 0.9m, been appointed as Unilever's AOR for Shopper Marketing (Home Care) and converted a number of new business wins including: HSBC, LEGO, Coca-Cola and Nestle.

Hong Kong, Hong Kong Sar

Converted and grew a single ad-hoc seasonal project into a multi-million dollar annually retained account, becoming the Agency's biggest and longest standing client. Required assembling and leading a multi-functional and highly-collaborative team, made up of various agency partners given the complexity of this joint venture. Doing this whilst, performing our role as the lead global agency responsible for all brand development and market management needs, with coverage growing to 25+ markets. Our role required advising on the recommended brand growth strategies whilst developing the marketing assets required to enable the effective geographic expansion of a Chinese brand internationally and vice versa, an international brand to enter China. Required a high level of stakeholder management to navigate a complex joint venture and multi-agency model.

Sydney, Australia

Two month secondment to act as interim business lead for Australia to help embed our in-house agency team. Required designing a new client-to-agency way of working and setting up a new highly-collaborative team to service effectively. Responsible for leading and managing all agency business across Australia, New Zealand and surrounding islands.

Hong Kong

Relocated from London to Asia unlocking an incredible 5-year experience that saw the team grow from strength to strength (25-50ppl), being recognized both internally & externally with industry awards, enjoying new business success, converting & building the agency’s largest retainer client, CTBAT (c. $2.5m+ p.a.).New business wins included: British American Tobacco (BAT), Intel, VW, Huawei, Kimberly-Clark, Philips, Rolex (Tudor), Harley-Davidson and UBS.

London, United Kingdom

Joined OgilvyAction London working across key UK, European and Global accounts (Ford, Unilever, Coca-Cola). Responsible for the creation & delivery of multiple award winning product launch campaigns for Ford of Britain; Coca-Cola IMC shopper marketing campaigns (incl. 2010 FIFA World Cup); and Ford of Europe UEFA Champions League Sponsorship Activation.

Hampton Court, Surrey

Graduated and joined the Duracell, Procter & Gamble agency team responsible for developing and delivering their pan-European marketing initiatives.