I am an independent Creative Director and Copywriter with extensive experience in brand strategy, brand development, and brand expression, as well as graphic design, art direction, digital strategy, integrated marketing, user experience.Find me at DoubleDeckerDesign.comCore Competencies: My sweet spots are big picture ideation, conceptualization, content creation, and leading unique, detailed creative execution. _____________________________________________________________Creative DirectorIn my role as CD, I lead design teams through all phases of the creative process, guide objectives, strategy and work flows, practice mentorship, training and new design methods. From briefing to launch and beyond.Design ConsultantAs a freelance consultant, I lead clients through all phases of the creative process, map design and marketing efforts strategically to business goals and objectives—and develop unique creative solutions across print, digital and social media.CopywriterAs a writer, I develop creative and strategic messaging relevant to target audiences and media channels. Examples include print and web copy, scripts for video and commercials, brand guidelines and verbal brand foundation messaging such as brand mission, vision, positioning and value propositions, among others.LeadershipAs part of a leadership team, I cover the junction of brand strategy and design expression relevant to client business objectives, marketing goals and the respective strategic creative solutions. I work closely with clients and stakeholders to guide projects to their best possible outcome. In a design team, my responsibilities cover team supervision, leadership, mentorship and training.