Helaine De Tomasi Email & Phone Number

Clearwater, Fl, Us

Leading the global branding, corporate marketing and lead generation/growth marketing for WellnessSpace Brands (formerly branded as HydroMassage). Their suite of products includes HydroMassage, CryoLounge+, and RelaxSpace Wellness Pods are specifically designed for wellness and recovery for a healthy mind and body.

Professional athlete- 1st place at Caribbean Grand Prix 2023- Top 3 at Tri-City, Baltimore Pro, MaxFit, Charlotte, Grand Prix Bermuda, and Miami Pro- Top 5 at Chicago Pro, Iron Games, NorCal, Ultimate Grand Prix

Led the strategy and execution of the company’s brand, GTM strategy, messaging, product marketing, demand generation, social media, content, PR, events and creative design organizations. Built, managed and coached a high-performing marketing team that drives successful marketing campaigns that meets business objectives and drives qualified leads. Built relationships with media and stakeholders through creative PR strategies and created marketing GTM plans for the live selling e-Commerce platform for B2B and B2C solutions.

Developed marketing strategy and drive lead acquisition, growth, and retention for the rapidly expanding Enterprise, Mid-Market, SMB, e-Commerce and Channel divisions in North America, LATAM, India and Australia/NZ. Managed a global team of 18 marketing managers to drive awareness, lead generation and e-commerce revenue. Responsible for ABM demand generation, event management, digital marketing, public relations, advertising (SEM/PPC), marketing operations, email marketing and reporting/analytics. Tiger Team member for Manchester United and Mercedes F1 sports partnership teams.

Led the marketing strategy and brand awareness for next generation cloud infrastructure company acquired by Samsung (including digital, demand generation, events, PPC, advertising, social media and content marketing), as well as AR and PR communications. Oversaw planning/execution of campaigns to drive lead gen for sales team with enterprise, executive-level marketing initiatives.Managed design and branding for content for syndication programs, presentations, collateral, ebooks, and display banners, as well as the Open Source developer communities.

Waterloo, On, Ca

Spearheaded marketing strategy (including digital, demand generation, events, workshops, inside sales, social and content marketing), as well as business intelligence, reporting, and analytics to measure impact of marketing programs for multiple audiences and verticals. Oversaw planning/execution of global campaigns for enterprise products and B2B SaaS solutions—determined program mix by audience type, topics, region, target list, and ROI. Support sales team by driving lead development through PPC, SEO, A/B testing, and digital marketing initiatives.Develop content for syndication programs and marketing events (presentations, collateral, ebooks, infographics). Manage social media marketing, as well as all marketing software tools, databases, CRM system, training, and premium accounts. Create SDR follow-up processes, scripts, triggers, and training programs.

San Jose, Ca, Us

Maximized company’s presence and ensured consistent brand messaging across 12 industry sectors as thought leader overseeing team of three in design and execution of marketing strategies and plans for executive programs, global partners, channel, customers, and corporate marketing. Implemented communication strategies for launches, acquisitions, field sales, and internal Geos tied to business management and aligned to sales priorities. Designed communications strategy/planning for global vertical sales accounts and drive demand/lead generation for multimedia marketing (print, TV, radio, web, social media). Controlled $3.4M budget.Created high-impact social media marketing, audience acquisition, and event sponsorship strategies for launches and events and managed web presence, marketing campaigns and communications. Managed contracts/work of advertising/PR/web design agencies and assessed marketing performance and ROI through metrics and usage data. Created promotional strategy for go-to-market plans. Served as speaker for marketing presentations and workshops.

Reporting directly to COO, oversaw marketing communications, product marketing, and inside sales development functions, leading staff of 9. Optimized sales readiness through development of processes that included assimilation of market research, market/competitive analysis, and client / account profiling. Managed a range of events; developed advertising, SEO/SEM campaigns, social media marketing and email campaigns. Designed multiple language websites, as well as intranet and customer portal. Directed competitive/market analysis, branding efforts to properly position the company and product line as well as partner alliance programs. - In Year 1, grew new license revenue by more than 200% while increasing worldwide brand awareness and revenue growth by 206% through execution of go-to market strategy. Boosted sales conversions by 20%+.- Drove messaging and strategic positioning of the company, products and solutions to re-brand company into larger Application Lifecycle Management (ALM) space to show full integration of product line.- Developed company’s first AR/PR outreach program by building influential relationships with analysts and securing press coverage in business and trade publications.

Huntsville, Al, Us

As Head of Marketing, built and led 11-member marketing, events, and PR team for private company selling Linux-based remote access servers, reporting to Brazil-based CEO and President. Oversaw international trade shows and directed corporate videos, customer meetings, and user conferences. - More than doubled revenue in under 2 years through effort to increase brand visibility; executed dynamic marketing communication plan, and developed corporate branding and positioning to reflect a new strategic direction and product category for worldwide market. - Directed global messaging and corporation messaging initiatives as well as the company’s analyst relations program.- Designed 12 international websites to reflect customer focus and product depth; built online e-commerce store that increased sales revenue for existing clients.- Produced company’s first comprehensive collateral featuring updated product and corporate messaging. Also delivered first international PR/AR outreach program, which resulted in analyst relationships, press coverage in trade and business publications, and increased awareness for international sales teams.

Optimized product launches for Fortune 100 firms through development of PR and AR plans / strategies, managing a 20-person team. Handled media planning and investor relations. Drove business development, created plans for corporate mergers/acquisitions, and designed crisis management programs. Mentored and trained account executives and associates.Performed and delivered detailed competitive analysis and research for corporate/product positioning for high-visibility clients such as Vignette, Deloitte Consulting (CRM & e-Business Practices) and BroadVision.

· Created marketing plans and strategies for Mylex, a RAID storage and adapter company; built international marketing communications team and managed budget · Managed international trade shows; coordinated international sales meetings and distributor training seminars· Managed international advertising campaigns and managed ad agencies; developed direct response campaigns and lead generation programs· Developed corporate and product collateral; wrote quarterly customer newsletter· Managed PR agency and strategic marketing and PR initiatives· Designed international product packaging for POS · Created the company’s first corporate web site and intranet to boost brand awareness