Heather Doherty Email & Phone Number

Vail, Co, Us

Vail, Co, Us

New York, Ny, Us

- Provide advertisers and agencies with a suite of data solutions: 1) 1st party data enrichment, clustering, segmentation, and modeling 2) typing tools / custom segmentation 3) activation- Provide advertisers and agencies with a unified approach to their audience profiling, activation, and measurement-Work with ad tech platforms and media partners to provide them with "turnkey" access to our third party "on the shelf" or custom audience data, available for activation

Naples, Florida, Us

- Responsible for selling SaaS, POS data management, media measurement, and digital shelf / retail marketing intelligence.- Growing our business with Fortune 500 brands and media agencies, as well as with adtech partners.

- Consulted a PepsiCo distribution company in creating operational efficiencies, as well as redesigned a growth strategy, resulting in a 20% increase in operating income.- Created an eCommerce business focused on selling unique, high quality items at an affordable price. Responsible for all aspects of digital marketing – SEO, SEM, Meta advertising, Google AdWords, and lead generation

Reston, Va, Us

• Responsible for creating and deploying both, account management and customer success management templates/frameworks that work across all of our solutions, including 3rd and 1st party data integration solutions, as well as our SaaS based customer analytics platform. • Managed the largest agency client, Havas Media, with over 100 platform users and 6 offices• Met regularly with the senior executives of agency clients to discuss the current relationship and how we can better partner with their team to grow the partnership

Mountain View, Ca, Us

- Led the team in sales during my ear, largely driven by a deal with WPP (Mindshare)- Promoted to run the agency business in August 2020, advising on all business operations including: the customer structure, product development, and the operational structure.- Responsible for evangelizing and growing our SaaS (food content management platform) and media business across large and mid-sized agencies- Involved in the design of webinars to generate awareness and interest from the agency world- Quarterbacking and leading the conversations with LiveRamp to monetize our data

Santa Monica, California, Us

-Develop and grow enterprise accounts within Connexity's Digital Analytics and Insights division (Hitwise). - Focus on introducing and implementing new SaaS oriented products, custom analytics solutions, and DaaS to senior leadership at Fortune 500 organizations. (P&G, Kohl's, Best Buy, Lands' End, Time - Meredith Publishing, Colgate-Palmolive) - Help clients understand how to most efficiently integrate our SaaS analytics and custom solutions with their media planning and data activation efforts.- Work with vendors, such as Oracle, LiveRamp, Tableau, Datarama, Monetate, Crux, etc. on CRM appending and matching for clients.- Deliver new business and quarterly review presentations to senior leadership at leading organizations, including global marketers and agency holding groups.

Santa Monica, California, Us

- Top performer in bringing in new business two years in a row - Sell the Connexity - Hitwise suite of solutions to companies across all verticals throughout the Midwest. (Clients include Whirlpool, Abbott Labs, JC Penney, Cancer Centers of America, etc.) - Work with the various trading desks to help establish preferred partnerships as we roll out our DaaS product. Additionally, responsible for working internal relationships to ensure that we're executing and rolling out the desired data segments.

Redwood City, Ca, Us

- Lead the audience extension integration for CBSi (CSPAN, etc)- Involved in the integration, campaign management, and client presentations to senior folks- Grew and managed the Martini Media business by 2x while at Rocket Fuel, which led to my departure at Rocket Fuel and running programmatic initiatives for stategic accounts at Martini Media.

San Francisco, Ca, 94103, Us

-Responsible for selling ad exchange inventory to agencies and brands direct-Large wins included: OMD, Enterprise Rental Car, and Brown's Shoe Company

Chicago, Illinois, Us

Chicago, Illinois, Us

New York, New York, Us

-Responsible for analyzing and growing Colgate's market share in the Oral Care and Body Wash segments at retailers across the country.-Analyzed and help manage our sales in the Midwest, South Central, and West Coast leading grocery chains: Publix, Safeway, and Unified Grocers.

Worked in the Colgate Palmolive offices, as a consultant for both, the Customer and Consumer Marketing Teams. Responsiblities included: category development management, brand management, as well as analyzing and executing against industry trends.

Mba, International Marketing And Finance

Education record