Henry Ross Email & Phone Number

Santa Cruz, California

Chief Executive. Creative director and lead copywriter.

San Francisco Bay Area

Hired to revitalize aging training collateral. Created new templates for training presentations, incorporating elements from the company’s updated brand identity. Re-created slides for more effective communications. Rewrote content for brevity and clarity. Produced new graphics and illustrations for easier access to key concepts and procedures. Authored and led a “Beyond the Bullets” workshop that showed trainers how to get more from new template. Designed InDesign templates for related courseware—Lab Guide and Student Guide—that improved information flow and introduced consistency. Built informal and informal networks with other groups to enable content sharing that eliminated redundancy and enforced visual standards.

12+ years creating marketing content for Logitech consumer products. As lead writer and/or designer on over 90 projects, named products and wrote core messaging, advertising copy and user documentation, Also authored corporate speeches, sales presentations, and web-based immersion guides. Served as creative director for multiple product launches.

San Francisco Bay Area

Partnered with Lasselle-Ramsay on a number of high-profile projects, including web design for the US State Department, instructional product design for Amazon Lab126, and training presentations for Google. Also designed new L-R web site and refreshed the brand with a new logo, fonts, and color palette. Wrote core content and tag lines.

Santa Clara, Ca

Consulting copywriter supporting Centrify's integrated platform for enterprise identity management and security. Responsible for writing marketing collateral, include key white paper communicating the value of Centrify User Suite, Mac Edition—a solution for enterprises challenged by workforce consumerization. Wrote content and worked with designer to successful communicate the high value of products that seamlessly extended centralized identity management to Macs and mobile devices.

Cupertino, Ca

Produced original content and art for instructional materials supporting new accessories for Amazon consumer products—Kindle, Kindle Fire, Kindle Fire HDX, and Amazon Fire TV. The collateral features innovative information design that minimizes text and improving usability. The light text "footprint" dramatically lowered localization costs.

Sandy, Utah

Wrote core marketing content supporting the launch of Cricut's flagship product, the Cricut Explore design and die-cutting system. Collateral produced for launch kit included a white paper introducing a new precision architecture, a feature brochure, and a comparative analysis examining the true cost of different die-cutting systems. Also created original illustrations and charts that enhance the written content.

Greater New York City Area

Produced a full spectrum of marketing content for Wall Street firm marketing a leading-edge, Cloud-based Big Data analytics platform. Delivered content included presentations, case studies, data sheets, and web copy.

Woodside, Ca

Created a dynamic web presence for the startup's innovative job search service targeting top-level college graduates. Designed the corporate logo and the web site, including the original conceptual graphics highlighting the unique value of the offering. Wrote core messaging, tag lines, and page content. Helped plan introduction strategy.

San Mateo, Ca

Authored original XML content for online content documenting startup's energy management platform. Creating high-end visualizations to enhance communication of core concepts and information flow.

Palo Alto, Ca

Copywriter and graphic designer for Skype Connect business unit. Responsible for creating core marketing collateral for Skype Connect. Created content and original art for upcoming VoiceQuality.org web site. Wrote Skype Connect Solutions Guide targeting Skype enterprise customers. Created sales presentations for Skype business solutions. Wrote user guide for Skype ROI calculation tool and contributed to re-design of tool interface.

Palo Alto, Ca

Wrote core marketing content for the home electronics startup. Authored company's "Welcome Home" tagline and other content for key communications. Wrote user guide and box copy for the Learning Thermostat flagship product. Provided creative direction on box design, web site, and documentation.

Copywriter and graphic artist. Developed core messaging and wrote copy for corporate web site and marketing collateral. Designed corporate web site, advertising banners, brochures, data sheets, and exhibition banners.

Created instructional collateral targeting enterprise users migrating from Lotus Notes to Google Apps. Designed layout providing quick reference to key features and wrote original copy based on customer requirements.

Responsible for upgrading a wide range of marketing communications: icon library, corporate presentation, product presentations, white papers, industry brochure, use scenario illustrations, and web pages for health care market segment. Leveraged graphic design and copy writing skills to produce elegant and compelling information products in support of Trapeze Networks award-winning WLAN solutions.

Wrote original web content and provided creative direction for the relaunch of the wireless mesh-networking company’s web site.

Authored over 30 user manuals and marketing documents for Apple Computer. Won STC Award for Token Ring Administration Guide.