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A skilled writer who tells stories that inform and entertain. A graphic designer/information architect able to shape raw content into vibrant, market-fresh communications.Owner of a client list that's a roll call of industry heavyweights—Amazon, Google, Logitech, Adobe, Apple, NeXT, Hewlett-Packard, Philips, Sony, Nutanix, Cisco and more.Services include copywriting (core messaging, advertising, tag lines, blogs, box copy, web copy), dynamic presentations (PowerPoint and all other platforms), creative direction, branding and identity, graphic design (web design, illustration, package design, layout templates, infographics, data visualization), instructional design (quick reference cards, feature guides, pamphlets), marketing communications (brochures, white papers, data sheets, sell sheets), and product naming.
Uplift
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PresidentUplift Jun 1986 - PresentSanta Cruz, CaliforniaChief Executive. Creative director and lead copywriter.
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Instructional Designer, CopywriterNutanix Dec 2017 - May 2018San Francisco Bay AreaHired to revitalize aging training collateral. Created new templates for training presentations, incorporating elements from the company’s updated brand identity. Re-created slides for more effective communications. Rewrote content for brevity and clarity. Produced new graphics and illustrations for easier access to key concepts and procedures. Authored and led a “Beyond the Bullets” workshop that showed trainers how to get more from new template. Designed InDesign templates for related courseware—Lab Guide and Student Guide—that improved information flow and introduced consistency. Built informal and informal networks with other groups to enable content sharing that eliminated redundancy and enforced visual standards. -
Copywriter, Designer, Creative DirectorLogitech 2004 - Apr 201612+ years creating marketing content for Logitech consumer products. As lead writer and/or designer on over 90 projects, named products and wrote core messaging, advertising copy and user documentation, Also authored corporate speeches, sales presentations, and web-based immersion guides. Served as creative director for multiple product launches. -
Consulting Writer, Designer, And Information ArchitectLasselle-Ramsay Nov 2008 - Jul 2014San Francisco Bay AreaPartnered with Lasselle-Ramsay on a number of high-profile projects, including web design for the US State Department, instructional product design for Amazon Lab126, and training presentations for Google. Also designed new L-R web site and refreshed the brand with a new logo, fonts, and color palette. Wrote core content and tag lines.
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Copywriter, Creative DirectorCentrify Oct 2009 - May 2014Santa Clara, CaConsulting copywriter supporting Centrify's integrated platform for enterprise identity management and security. Responsible for writing marketing collateral, include key white paper communicating the value of Centrify User Suite, Mac Edition—a solution for enterprises challenged by workforce consumerization. Wrote content and worked with designer to successful communicate the high value of products that seamlessly extended centralized identity management to Macs and mobile devices.
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Copywriter, Information ArchitectAmazon Aug 2013 - Feb 2014Cupertino, CaProduced original content and art for instructional materials supporting new accessories for Amazon consumer products—Kindle, Kindle Fire, Kindle Fire HDX, and Amazon Fire TV. The collateral features innovative information design that minimizes text and improving usability. The light text "footprint" dramatically lowered localization costs. -
CopywriterCricut Jun 2013 - Dec 2013Sandy, UtahWrote core marketing content supporting the launch of Cricut's flagship product, the Cricut Explore design and die-cutting system. Collateral produced for launch kit included a white paper introducing a new precision architecture, a feature brochure, and a comparative analysis examining the true cost of different die-cutting systems. Also created original illustrations and charts that enhance the written content. -
Marketing Writer, Graphic Designer1010Data Jul 2011 - Jun 2013Greater New York City AreaProduced a full spectrum of marketing content for Wall Street firm marketing a leading-edge, Cloud-based Big Data analytics platform. Delivered content included presentations, case studies, data sheets, and web copy. -
Creative Director, Web Designer, CopywriterGobeyondu Aug 2012 - Dec 2012Woodside, CaCreated a dynamic web presence for the startup's innovative job search service targeting top-level college graduates. Designed the corporate logo and the web site, including the original conceptual graphics highlighting the unique value of the offering. Wrote core messaging, tag lines, and page content. Helped plan introduction strategy.
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Senior Writer And Graphic DesignerC3 Energy Network Oct 2011 - Jan 2012San Mateo, CaAuthored original XML content for online content documenting startup's energy management platform. Creating high-end visualizations to enhance communication of core concepts and information flow. -
Copywriter, Creative ConsultantSkype Nov 2010 - Jul 2011Palo Alto, CaCopywriter and graphic designer for Skype Connect business unit. Responsible for creating core marketing collateral for Skype Connect. Created content and original art for upcoming VoiceQuality.org web site. Wrote Skype Connect Solutions Guide targeting Skype enterprise customers. Created sales presentations for Skype business solutions. Wrote user guide for Skype ROI calculation tool and contributed to re-design of tool interface. -
Copywriter, Creative ConsultantNest Labs Dec 2010 - Jun 2011Palo Alto, CaWrote core marketing content for the home electronics startup. Authored company's "Welcome Home" tagline and other content for key communications. Wrote user guide and box copy for the Learning Thermostat flagship product. Provided creative direction on box design, web site, and documentation.
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Head Of Marketing Communications (Consulting)Emdigo Jul 2010 - Mar 2011Copywriter and graphic artist. Developed core messaging and wrote copy for corporate web site and marketing collateral. Designed corporate web site, advertising banners, brochures, data sheets, and exhibition banners. -
Instructional DesignerGoogle Dec 2009 - Apr 2010Created instructional collateral targeting enterprise users migrating from Lotus Notes to Google Apps. Designed layout providing quick reference to key features and wrote original copy based on customer requirements. -
Communications ManagerTrapeze Networks Apr 2009 - Aug 2009Responsible for upgrading a wide range of marketing communications: icon library, corporate presentation, product presentations, white papers, industry brochure, use scenario illustrations, and web pages for health care market segment. Leveraged graphic design and copy writing skills to produce elegant and compelling information products in support of Trapeze Networks award-winning WLAN solutions. -
Documentation ConsultantSkypilot Networks 2002 - 2008 -
CopywriterDust Networks Oct 2005 - Jan 2006Wrote original web content and provided creative direction for the relaunch of the wireless mesh-networking company’s web site. -
Documentation ConsultantShoretel 2000 - 2006 -
Documentation ConsultantSony Corporation Of America 2003 - 2004 -
Technical Documentation ConsultantSony 2002 - 2003
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Technical Writer, Marketing WriterApple Inc. Sep 1988 - Aug 2001Authored over 30 user manuals and marketing documents for Apple Computer. Won STC Award for Token Ring Administration Guide. -
Communications ConsultantEmusic 1999 - 2000
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Documentation ConsultantPhilips 1996 - 1998
Henry Ross Skills
Henry Ross Education Details
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Environmental Studies
Frequently Asked Questions about Henry Ross
What company does Henry Ross work for?
Henry Ross works for Uplift
What is Henry Ross's role at the current company?
Henry Ross's current role is Copywriter, Graphic Designer, Information Architect.
What is Henry Ross's email address?
Henry Ross's email address is ha****@****ail.com
What is Henry Ross's direct phone number?
Henry Ross's direct phone number is +165054*****
What schools did Henry Ross attend?
Henry Ross attended University Of California, Santa Cruz.
What are some of Henry Ross's interests?
Henry Ross has interest in Exercise, Sweepstakes, Home Improvement, Reading, Shooting, Gourmet Cooking, Sports, Home Decoration, Cooking, Electronics.
What skills is Henry Ross known for?
Henry Ross has skills like Product Marketing, Web Content Management, Online Marketing, Brand Development, Corporate Branding, Content Management, Web Content, Graphic Design, User Experience, Messaging, Graphics, Start Ups.
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Henry Ross
Chattanooga, Tn3gmail.com, tva.gov, tva.gov1 +142375XXXXX
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