Heather Dauterive Email & Phone Number

Jacksonville, FL, US

United States

• Write and design marketing content for digital and print channels
• Copywrite internal communications, web copy, white papers, press releases
• Juggle multiple assignments and deliverables against hard deadlines
• Write, produce, and edit sales videos, social media videos for marketing objectives
• Proactively gain knowledge of brands, target audiences, and competitor activities
• Manage projects and budgets; host client-facing meetings; pitch ideas Generate higher CTRs and market awareness for companies through brand-specific, SEO focused, research-driven content such as web copy, blogs, email.

United States

• Managed accounts for four clients.
• Oversaw email campaign with 400% increase in CTRs
• Interfaced with clients, strategic leads, and support team
• Defined KPIs and deliver on client objectives
• Created effective ads and visually appealing images and videos.
• Developed creative briefs for designers, writers, web-developers

I partnered with DailyBOOM media and Cate Meighan to produce a documentary about the crushing effect of COVID-19 on the live music industry. Awards: Winner Best Documentary WILDSound Documentary Film Festival, Nov 2021 | Finalist London LiftOff Film Festival 2022 | Audience Choice Berlin LiftOff Film Festival 2022 | Honorable Mention London International.

Jacksonville, Florida Area

• Instrumental in catapulting Action News Jax to number one in the market with a record 42% market share (compared with 37% in 2016 when I came on board) and making ANJ number 1 in all daytime newscasts in several sweeps.
• Daily duties included producing promos, executing brand strategies, conceptualizing campaigns, and mentoring younger producers
• Create social media content that successfully boosted engagement and reach
• Championed changes within the department to maximize efficiency, especially during the pandemic

Jacksonville, Florida Area

• Helped raise $100,000 for a Jacksonville non-profit through conceptualizing and producing a marketing campaign for Operation Orion—a partnership with K9s for Warriors
• Successfully increased ratings through strategic research
• Spearheaded creative assets for Rio Summer Olympics, designed graphic templates for news and promotion, and collaborated on promotional content with producers in different markets

Corpus Christi, Texas Area

• Executed our marketing strategies for NBC, CBS, CW, Telemundo and KDF on air and online.
• Directed, produced, and edited our Targeted Special Reports (Sweeps) and Image promotion while overseeing our topical producers and logs.
• Worked with Digital Team to grow our social media promotion both topically and for our brands.
• Managed and nurtured our strong partnerships in the community.
• Continued to grow our Affiliate relationships and syndication relationships.
• Managed and motivated our small department to take on more tasks while providing training in After Effects and Photoshop.

Corpus Christi, Texas Area

• Produced and edited ALL image and target special reports promotion for both our KRIS Brand (NBC) and our Action News Brand (CBS).
• Conceived and developed News and Marketing Strategies & Image Campaigns for all News Brands for KRIS-TV(NBC), KZTV(CBS), CW23, Telemundo and KDF-TV.
• Led producers within the department and helped develop their writing style for each of our brands and their editing skills.
• Produced, directed, and edited two innovative rebranding campaign for our NBC and CBS stations.
• Created and executed a strategy to increase viewership for prime time promotion.
• Brainstormed and helped execute a strategy to grow all brands on our digital platforms.

• Rebranded several franchise promotions including Cool Schools and our Friday night sports coverage.
• Executed promotion strategy for Surviving the Storm, a partnership to help inform the community about weather safety using our weather team.
• Produced and edited promotion of a station sponsored telethon for flood victims.

Las Vegas, Nevada, United States

• Used research to develop and execute a promotion strategy for 10pm newscast that increased ratings.
• Worked with news producers to identify stories for our newscast to target key demographics.
• Responsible for producing PSAs for our community partners, producing and editing targeted special report (Sweeps) promotion and proof of performance promotion.
• Assisted with community events.

• Grew as an editor, writer and director during my two years as a promotion producer.
• Co-produced and edited promotion on our signature Spirit of Louisiana Image Campaign.
• Reimagined the creative for a long-standing client and produced and directed their commercial.
• Co-produced and edited promotion of our station's Katrina Coverage.
• Produced and edited spots for our community partners.