Heatherdawn Wadleigh Email & Phone Number

Orange County, California Area

Orange County, California, United States

Orange County, California Area

Orange County, California Area

• Record and reconcile financial transactions using QuickBooks Desktop Pro; • Process payroll using iSolved HCM SaaS;• Prepare financial reports for officers;• Facilitate external audits;• Manage office purchases;• Authorized signer on company financial accounts.

Orange County, California Area

• Guide clients in developing an SEO strategy in-person, by web conference, & telephone;• Communicate with clients, some of whom have little knowledge of SEO, web design, CMS, & general technical concepts by equating abstract concepts to familiar, more relatable ones; • Analyze new clients' sites for areas where changes can be made to improve organic SEO;• Research & analyze prospective website keywords using various tools & data mining techniques including Google Keyword Planner, SEMrush, WordStream, etc.;• Perform competitor research making note of the website optimization used, including what keywords they are using, how & where they are using the keywords, what kind of paid advertising they are running, etc.;• Maintain, modify, & search optimize clients’ existing websites & improve usability with HTML, CSS, & JavaScript; • Build, manage, & maintain Google Custom/Site Search & AdSearch search engines for client websites including site search categories, keyword synonyms, search results refinements, etc.; • Customize images using Adobe Photoshop as needed;• Create, implement, & maintain client website statistics accounts like Google Analytics, AWStats, etc. & set up filters & goal tracking as needed; • Analyze search reports looking for overall trends in site visitors, confirm visitors are coming from intended geographic target, find the most visited site pages, find what technology site visitors are using to browse the website, & etc.;• Troubleshoot site statistics reporting issues for recording errors as well as unexpected data & take actions to remedy possible tracking script issues, conflicting java scripts, or to block unwanted bot traffic, etc.; • Provide ongoing training & feedback to clients guiding future SEO steps, CMS use, Social Media first steps;• Provide SEO guidance in technical areas such as server infrastructure, website structure, page construction, nomenclature, internal linking, CSS, JavaScript referencing, & programming standards.

Associate Of Arts - Aa, Environmental Studies

Bachelor Of Science - Bs, Business Administration, Computer Information Systems, Interactive Web Development

Activities and Societies: Computer Information Systems Student Assistant, Dean’s List, Member of ARCHES, Cal Poly Rose Float Club, Member.