Howard W.

Howard W. Email and Phone Number

Senior Manager, Digital Marketing @ Repligen Corporation
Chicago, IL, US
Howard W.'s Location
Greater Chicago Area, United States, United States
Howard W.'s Contact Details
About Howard W.

Howard D White is a highly accomplished digital marketing executive with over 20 years of experience driving transformative growth across diverse industries – professional services, SaaS, software publishing IT Infrastructure, financial services, CPG, and manufacturing. My career is a testament to the power of blending strategic insight with data-driven execution to drive remarkable growth and brand visibility in highly competitive markets.At the core of my professional journey is a deep-seated belief in the transformative potential of digital marketing. From orchestrating a 400% increase in organic traffic for Gloria Services to leading a MarTech stack and ABM strategy that generated 88% of a sales pipeline worth $87MM, my approach has always been about achieving measurable success. My tenure as Director of Digital Demand at Nile Global underscored this, where targeted SEO and digital engagement strategies boosted organic search traffic by 18%, conversion rates by 34%, and click-through rates by 37%.Beyond the numbers, my role in fostering digital transformations has been understanding and leveraging digital channels' nuances to enhance customer engagement and brand loyalty. This was evident in my strategic leadership roles at companies like Cherwell Software and CNA Insurance, where innovative digital strategies propelled brand outreach and solidified market positioning.My commitment to excellence extends beyond professional achievements. Actively engaged in volunteer work, I've contributed to educational and economic development, mentoring young adults in marketing technology and serving on commissions to elevate community standards. These experiences have enriched my perspective, allowing me to bring a unique blend of community-focused vision and business acumen to the table.Looking ahead, I am passionate about leveraging my expertise to drive digital innovation and strategic growth for forward-thinking organizations. As the digital landscape continues to evolve, I remain committed to staying at the forefront of marketing trends, ensuring that the strategies I lead are not just effective today but are poised for future success.

Howard W.'s Current Company Details
Repligen Corporation

Repligen Corporation

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Senior Manager, Digital Marketing
Chicago, IL, US
Website:
repligen.com
Employees:
1284
Howard W. Work Experience Details
  • Repligen Corporation
    Senior Manager, Digital Marketing
    Repligen Corporation
    Chicago, Il, Us
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  • 180 Link Digital Media
    Director Of Digital Marketing Consulting
    180 Link Digital Media May 2023 - Present
    Leading digital transformation and marketing innovation, I guide a diverse portfolio of clients toward unprecedented growth and digital prowess. I craft bespoke marketing solutions that resonate with clients' unique needs, setting new industry benchmarks. Key Projects and Achievements: - Gloria Services: Developed a digital strategy, driving a 400% surge in organic traffic and redefining their digital footprint.- Remtex Inc.: Orchestrated a brand and digital overhaul, enhancing online visibility and customer engagement and solidifying Remtex's industry standing.- Bizio's Fresh Market: Spearheaded a comprehensive digital makeover, amplifying brand visibility and market penetration through targeted campaigns.- Pizza Pete: Directed digital and community engagement strategies, boosting brand awareness and customer loyalty.- Recognition: The AI Now Institute recognized my contributions to digital equity in its 2023 Racial Equity Report.Responsibilities: - Championed cross-functional teams to develop and implement cutting-edge digital marketing strategies.- Managed project timelines, deliverables, and budgets, ensuring optimal resource deployment.- Extracted actionable insights from marketing data to inform strategic decisions and optimize campaign performance.- Cultivated enduring client relationships, aligning digital strategies with overarching business objectives.Impact: - Drove significant improvements in SEO, content marketing, and digital presence, increasing traffic, engagement, and customer acquisition.- Demonstrated mastery in leveraging digital marketing tools and strategies to seamlessly navigate clients through digital transformations.- Enhanced client ROI, substantially increasing market share and brand recognition, demonstrating the tangible results of my work.180 Link Digital Media is a marketing consultancy firm specializing in digital marketing transformations, enhancing diverse clients' digital presence and market competitiveness.
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  • Nile
    Director Of Digital Marketing Demand
    Nile Nov 2022 - Apr 2023
    San Jose, California, Us
    As Director of Digital Demand at Nile Global, I championed the digital marketing strategy, propelling Nile into a NaaS market leader. My leadership was instrumental in the company's public launch, driving demand generation and enhancing digital presence.Achievements:- MarTech Stack Development: Spearheaded the MarTech stack, optimizing digital strategy.- SEO & Content Marketing: Elevated organic search traffic by 18% and conversion rates by 34%.- ABM Strategy: Generated 88% of the sales pipeline, totaling $87MM.- Digital Demand Generation: Boosted click-through rates by 37%, reducing cost-per-conversion by 54%.- Team Leadership: Led a web team and two agencies, enhancing collaboration and performance.- Organic Traffic: Collaborated on content, increasing new users by 25% and sessions by 16%.Strategic Impact:- Developed SEO strategies, positioning Nile as a NaaS authority.- Directed content marketing, focusing on brand awareness and demand generation.- Implemented customer journey mapping, enhancing engagement.- Coordinated webinars to solidify Nile's market position and thought leadership.Tools and Technologies:- Utilized analytics and CRM to measure campaign success.- Employed SEO tools for content optimization.This role underscores my commitment to leveraging digital innovation for market leadership and growth.Nile Global is an innovative IT infrastructure company that provides cutting-edge SaaS and NaaS solutions. It is focused on driving digital demand and performance marketing processes.
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  • Nile
    Senior Manager, Digital Marketing
    Nile Sep 2021 - Nov 2022
    San Jose, California, Us
    My role encompasses diverse responsibilities, all of which I approach with unwavering enthusiasm. My primary focus is on developing and executing digital marketing strategies that were previously nonexistent.I also work closely with various departments within the organization, including executives, product marketing, sales, and customer support, to ensure that their digital strategies are aligned with our overall business strategy. Together, we have established specific KPIs that I helped define, and I am fully committed to achieving them while supporting the corporate strategy.With a confident and professional approach, I remain dedicated to these objectives and fully commit to their realization.
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  • Cherwell Software
    Senior Manager Of Digital Experience
    Cherwell Software Aug 2020 - Sep 2021
    Colorado Springs, Co, Us
    At Cherwell Software, I held the strategic role of Senior Manager of Digital Experience. I was instrumental in architecting and evolving the Global Digital Marketing Center of Excellence to significantly improve brand outreach and demand generation, align strategic marketing plans with the entire customer journey lifecycle, and elevate global marketing performance.Key Responsibilities and Achievements:• Pioneered a dynamic content development process and SEO-CRO strategy, leading to notable conversion rate increases (CVR), inquiry generation (INQ), and year-over-year organic traffic.• Managed a substantial $1.8MM Paid Ad budget and a pivotal agency partnership, enhancing CVR by 9% and lead generation by 14.5%.• Assembled and led a cross-functional, multinational team of eight to design and implement a global KPI framework.• Launched an innovative social media lead acquisition strategy, achieving a 7% increase in net new leads.• Transformed small business organizations' brand messaging and marketing capabilities, increasing marketing visibility and engagement by over 46%, resulting in an average 18% boost in in-store traffic and sales.• Advised on fundamental marketing changes for the Southland Development Authority, leading to a 29% increase in visibility and organic search traffic.Notable Projects:SEO Campaign Enhancement: Led the initiative to elevate our Search Program, focusing on technical improvements, content strategies, and site popularity, which set the stage for continued growth in lead generation.Impact:My leadership in digital experience at Cherwell Software was marked by a forward-thinking approach to digital marketing, resulting in measurable improvements in brand engagement, lead generation, and overall marketing ROI. Cherwell Software delivers comprehensive SaaS solutions that enable organizations to automate and improve their IT service management processes.
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  • Independent Consultant
    Digital Marketing Consultant
    Independent Consultant Jul 2019 - Jun 2020
    London, Gb
    As an Independent Digital Marketing Consultant, I provided strategic marketing services to various clients, helping them navigate the complexities of the digital landscape and achieve their business objectives. My role involved a hands-on approach to developing and implementing comprehensive digital marketing strategies tailored to each client's unique needs.Key Responsibilities and Achievements:• Conducted thorough market research to identify trends and insights, which informed the development of targeted marketing strategies.• Designed and executed SEO campaigns that improved search engine rankings and drove organic traffic to clients' websites.• Managed social media profiles across various platforms, increasing engagement and brand awareness.• Developed content marketing strategies, including blog posts, white papers, and case studies, to position clients as thought leaders in their respective industries.• Implemented email marketing campaigns that nurtured leads and converted prospects into loyal customers.• Utilized analytics tools to track campaign performance, providing clients with detailed reports and actionable insights for optimization.• Advised clients on website design and user experience best practices to enhance online presence and customer conversion rates.Notable Outcomes:• Successfully increased a tech startup's online visibility by 150% within six months through strategic SEO and content marketing efforts.• Developed a social media strategy for a retail client that resulted in a 30% increase in engagement and a 20% increase in online sales over a quarter.• Implemented an email marketing automation system for a B2B client, leading to a 25% improvement in lead qualification and a 15% increase in conversion rates.
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  • Cna Insurance
    Marketing Director
    Cna Insurance Apr 2018 - Jul 2019
    Chicago, Illinois, Us
    As Marketing Director at CNA Insurance, I led the marketing strategy and execution for the company's $3B+ GWP product portfolio. My strategic vision and leadership were instrumental in driving significant growth and establishing the marketing department as a critical revenue-generating entity within the organization.Key Responsibilities and Achievements:• CNA Cyber Product Launch: Spearheaded the go-to-market strategy for CNA Cyber, the most significant product launch in the company's recent history. This initiative involved identifying unique value propositions, conducting a national survey to gauge business leader needs, and developing an omnichannel marketing plan. The successful launch resulted in CNA Cyber becoming a significant revenue driver for the company.• Strategic Marketing Partnerships: Forged strategic marketing partnerships with industry leaders such as AT&T, CrowdStrike, and NetDiligence, significantly enhancing visibility and engagement across key markets.• Cross-functional leadership: Led an 11-member cross-functional team, including Digital, PR, Communications, and Field Marketing professionals, to execute high-value marketing campaigns that drove strong growth for the insurer's product portfolio.• Marketing Operations: Drove marketing operations, ensuring the integration of marketing strategies, systems, and resources across cross-functional teams. This approach maximized marketing ROI and brand growth.Notable Outcomes:• Successfully launched CNA Cyber, a key revenue driver and the most significant product launch in five years.• Coordinated multiple joint marketing efforts with strategic partners, amplifying the reach and impact of marketing campaigns.• Led the marketing department to be recognized as a critical revenue-generating entity within CNA InsuranceCNA Insurance is a leading global commercial insurance company providing a wide range of financial services through insurance products and risk management services.
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  • Independent Consultant Hdw
    Digital Marketing & Ecommerce Consultant
    Independent Consultant Hdw Dec 2016 - Mar 2018
    At BNE Audio Electronics, I was retained as a Digital Marketing Consultant to establish the marketing strategy and operations for the consumer electronics startup. My role was critical in defining the brand's identity and developing a comprehensive go-to-market plan that integrated e-commerce capabilities and web infrastructure.Key Responsibilities and Achievements: • Brand and Web Development: Led the brand design and web development initiatives, creating a solid online presence that resonated with the target audience and differentiated BNE Audio in the competitive consumer electronics market.• E-Commerce Strategy: Planned and developed the e-commerce platform, optimizing the user experience and implementing strategies to drive online sales and customer engagement.• Marketing Operations Leadership: Provided leadership in marketing operations, ensuring the alignment of marketing strategies with business objectives and the effective use of marketing technologies.• Strategic Planning: Defined the company's brand positioning and go-to-market strategy, aligning marketing efforts with the startup's growth and customer acquisition goals.Notable Outcomes:• Successfully established BNE Audio's brand identity and online presence, positioning the company for growth in the consumer electronics sector.• Developed and executed a digital marketing strategy that integrated e-commerce capabilities, resulting in a streamlined customer journey from awareness to purchase.• Led the creation of a robust web infrastructure that supported marketing operations and provided a foundation for scalable growth.My strategic guidance and marketing expertise were instrumental in launching BNE Audio Electronics into the market, setting the stage for future success and brand recognition.Industry: Consumer Electronics, D2C
  • Panduit
    Senior Manager Of Marketing Operations
    Panduit 2013 - 2016
    Tinley Park, Illinois, Us
    At Panduit Corporation, I advanced from Digital Marketing Manager to Senior Manager of Marketing Operations, leading an enterprise-wide digital transformation. My strategic vision and execution were pivotal in establishing a Digital Center of Excellence, optimizing global marketing operations, and enhancing lead generation and e-commerce initiatives.Key Responsibilities and Achievements:• Global Web Governance: Established global processes, standards, and benchmarks for Internet marketing programs, improving brand consistency and reducing operational costs.• Lead Scoring & Operations: Developed a lead scoring model that accurately reflected customer intentions-to-buy, reducing MQL rejection rates from 70% to 26% within six months.• Marketing Automation & CRM: I managed the Marketo implementation project, integrating it with Microsoft Dynamics CRM. This led to marketing performance visibility improvements.• Branding: Contributed to the rebranding efforts for Viviscal, transforming it into a leader within its CPG category and achieving the #1 selling CPG in the Hair Growth Products category according to IRI• E-commerce: Improved the utilization of the product catalog and distributor portal for Panduit's extensive product portfolio, leading to a 310% increase in organic search trafficNotable Outcomes:• More than tripled MQL/SAL conversion rates, demonstrating the effectiveness of the implemented lead scoring and nurturing strategies.• Slashed marketing operations costs by over 30%, optimizing budget allocation without compromising quality or performance.• Reduced bounce rates by 45% and boosted organic search traffic by over 68%, reflecting the success of the SEO and content marketing strategies.Panduit Corporation is a global leader in providing electrical and networking infrastructure solutions, helping businesses optimize physical, electrical, and network systems for enhanced reliability, safety, and efficiency.
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  • Lifes2Good
    Director Of Ecommerce
    Lifes2Good Nov 2011 - Oct 2013
    Galway, Galway, Ie
    As the Director of E-Commerce at Lifes2Good LLC dba Viviscal, I was responsible for all digital marketing and e-commerce strategies for the global beauty products company. My leadership was instrumental in propelling the Viviscal brand to the top category in the consumer-packaged goods (CPG) market in less than two years.Key Responsibilities and Achievements:• Global E-Commerce Strategy: Led the global deployment of the Magento Enterprise e-commerce platform, optimizing the online shopping experience and driving significant increases in web revenue and conversion rates.• Digital Marketing Initiatives: Implemented a comprehensive digital marketing strategy that included PPC, SEO, and social media engagement, resulting in substantial growth in web traffic and social engagement metrics.• Brand Positioning: Rebranded Viviscal through all digital channels to reflect its premium status, leveraging social media, influencer marketing, and digital media to communicate the brand's credibility and drive online sales.• Data-Driven Marketing: Developed and executed a content marketing strategy that utilized data from customer surveys and market research to inform campaign decisions and content creation, effectively positioning Viviscal as a leader in the hair growth product category.Notable Outcomes:• Played a pivotal role in making Viviscal the #1 brand in its CPG category, according to IRI, within a two-year timeframe.• Achieved a 104% increase in web revenue and an 11.6% increase in conversion rates year-over-year• Enhanced PPC ROI by 46%, increased social engagement by 380%, and boosted search traffic by 172%My tenure at Lifes2Good LLC dba Viviscal was marked by strategic innovation and execution that elevated the brand's online presence and delivered tangible revenue growth and market leadership results.
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  • Onixlink.Com
    Founder & Developer
    Onixlink.Com May 2006 - Nov 2011
    As the founder of a web startup, I created an online city guide and social network from start to finish. I was in charge of all aspects of the company's operations. I established and maintained meaningful B2B partnerships and managed a team of domestic and international writers and software developers. I employed various digital marketing tools and strategies in this project, such as email, customized social networking pages, public relations, SEO/SEM, and web analytics. • Developed the eventual #1 online city guide for its demographic• National brand advertisers - AEG Live, Atlanta Jazz Festival, Nina Simone Foundation, and Black Enterprise Magazine• Managed the content and user experience for 30,000+ pages of articles and listingsIndustry: Internet, Media
  • 180 Link Media Inc
    Owner - Digital Marketing Consultant
    180 Link Media Inc 2010 - 2011
    I am an independent consultant offering web development and digital marketing services. My expertise includes search engine optimization (SEO), marketing campaigns, web development, project management, and content development for non-profit organizations like TNAntiTobacco.org and music artists and writers. As a consultant and web developer, I provide digital marketing services to my clients, utilizing my SEO, marketing campaigns, web development, project management, and content development skills.
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  • Universal Safety Response
    Sales Engineer
    Universal Safety Response Jan 2008 - Apr 2009
    Multi-disciplinarian involved and responsible for various facets of the business for the perimeter security industry leader. My role transitions from engineering technician to sales & marketing. While with USR, I propelled company online growth, shaped and executed digital marketing strategies that increased incremental sales with government, high-tech, military, and petro-chemical industry clients. I served a technical advisor to the VP of Sales and Marketing on various security project contracts valued at $17M, responsible for providing expertise and project coordination with engineering teams. Authored white papers and PR communications, as well as liaising with industry publications, worked cross-functionally between engineering, marketing, and sales to prepare proposals and install company products.Some of the results of my efforts in• Increased web-generated leads by 300% the number• Doubled click-through-rate (CTR) for online ad campaigns through effective PPC campaign management • Implemented SEO strategies, which resulted in numerous page 1 and top 20 rankings for various company products and services • Business development research identified multi-million dollar opportunities within the chemical industry market space by leveraging Chemical Facility Anti-Terrorism Standards (CFATS) regulations.• Developed and led a digital marketing strategy resulting in several and previously non-existent number one and top 10 search engine rankings for company product lines and services.• Project coordinator for numerous perimeter security enhancements and installations for high-value assets that included petrochemical facilities, level 1-4 government sites, financial institutions, and data centers.• Liaison for sales and engineering teams• Training and presentations for prospective and current clients• Confirmed product performance to spec and client issue resolution
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  • Universal Safety Response
    Field Engineer
    Universal Safety Response 2007 - 2008
    - Charged with responsibility of installing perimeter security measures and equipment for high-value target facilities and locations- Training for security systems operations and mainenance
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  • Advect Travel Group
    Online Travel And Affinity Marketer
    Advect Travel Group 2001 - 2006
    Developed and marketed niche web sites for travel, NPO, and affinity endeavors. Early adopter of digital marketing techniques in search marketing and social media drove ecommerce sales from distinct niches in travel and affiliate marketing. Working with NPO and affinity groups drove user engagement, enrollment subscriptions, and campaign marketing through online assets.• Generated nearly $200K in revenue during this part-time endeavor driven by digital marketing strategies in SEO, display advertising and content development that effectively promoted urban travel destinations and events• Advect.com domain later sold for net profit• Developed digital marketing and engagement for: Tennessee Lead Elimination Action Program Benefit Concert, William Patton Foundation Golf Tournament, WPF Boat Cruise, and Southern Entertainment Awards
  • General Motors
    Industrial Electrician
    General Motors 1999 - 2006
    Detroit, Michigan, Us
    Coordination, planning and execution of projects, with engineering and suppliersPart of Benchmarking Team which did automotive industry competitive analysisInstalled, maintained, modified, and troubleshot electrical and mechanical equipment and systemsTest and calibrated equipment, malfunction determination, and corrective action8000 hour electrician training program
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Howard W. Skills

Leadership Marketing Management Product Marketing E Commerce Social Media Workfront Strategic Partnerships Web Marketing Online Marketing Digital Strategy Business Development Communication Content Marketing Web Analytics Competitive Analysis Digital Marketing Advertising Ad Serving Google Adwords Customer Relationship Management Strategic Planning Seo Strategy Lead Generation Integrated Marketing Marketing Automation Demand Generation Online Advertising Budgeting Content Strategy Amazon Affiliate Marketing Business To Business Marketo Marketing Budget Management Cross Functional Team Leadership Change Management Paid Social Media Performance Marketing Google Analytics Marketing Operations Customer Journey Mapping Social Media Marketing Microsoft Crm Sem Strategic Thinking Email Marketing Kpi Reports Display Advertising Management Pay Per Click Analytical Skills Organic Search Project Management Advertising Campaigns Analytics Marketing Strategy Brand Management Dmp Search Engine Optimization Campaigns Programmatic Media Buying Ppc

Howard W. Education Details

  • Middle Tennessee State University (Mtsu)
    Middle Tennessee State University (Mtsu)
    Economics
  • Purdue University Daniels School Of Business
    Purdue University Daniels School Of Business
    Engineering/Industrial Management
  • Army Corps Of Engineers
    Army Corps Of Engineers
    Firefighting And Related Protective Services

Frequently Asked Questions about Howard W.

What company does Howard W. work for?

Howard W. works for Repligen Corporation

What is Howard W.'s role at the current company?

Howard W.'s current role is Senior Manager, Digital Marketing.

What is Howard W.'s email address?

Howard W.'s email address is ho****@****ink.com

What is Howard W.'s direct phone number?

Howard W.'s direct phone number is +177088*****

What schools did Howard W. attend?

Howard W. attended Middle Tennessee State University (Mtsu), Purdue University Daniels School Of Business, Army Corps Of Engineers.

What skills is Howard W. known for?

Howard W. has skills like Leadership, Marketing Management, Product Marketing, E Commerce, Social Media, Workfront, Strategic Partnerships, Web Marketing, Online Marketing, Digital Strategy, Business Development, Communication.

Who are Howard W.'s colleagues?

Howard W.'s colleagues are Jase Gorton, Augustino Giuliano, Kadri Mägi, Lauren Torres, Sten Abbenhuis, James Clasen Iii, Kevin Ws Jinn.

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