Head Of Digital
CurrentLeading the transformation of the digital customer experience for the retail savings business.
Jul 2017 - Present
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Iain Driscoll Email & Phone Number
Head Of Digital at Secure Trust Bank PLC
at
Secure Trust Bank PLC
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Current company
Role
Head Of Digital at Secure Trust Bank PLC
Location
Greater Bournemouth Area, United Kingdom
Who is Iain Driscoll? Overview
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Iain Driscoll is listed as Head Of Digital at Secure Trust Bank PLC at Secure Trust Bank PLC, based in Greater Bournemouth Area, United Kingdom. AeroLeads shows a matched LinkedIn profile for Iain Driscoll.
Iain Driscoll previously worked as Head Of Digital at Secure Trust Bank Plc and Head of Digital - Content | UX | Conversion Rate Optimisation | Digital Strategy | Self Service at Financial Services | Consulting. Iain Driscoll holds Cim Diploma In Marketing from Bournemouth University.
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Secure Trust Bank PLC
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Profile bio
About Iain Driscoll
A Senior Digital Leader with a strong commercial focus and a passion for delivering exceptional digital experiences that drive conversion, business growth, profitability and operational efficiency. An expert in optimising conversion rate through the use of insight, data analytics and multi-variate testing (MVT) in order to improve the user experience across all digital journeys; developing highly effective digital content that supports digital marketing campaigns, transactional digital processes and builds customer engagement; defining and developing digital/ Omni-channel strategies; digital product development and management using AGILE methodologies.Specialisms include:- User Centered Design (UX/ IA)- Conversion Rate Optimisation- Digital/ Omni-Channel Strategy- Search Engine Marketing (SEM) - SEO and PPC- Social Media management and Marketing- Digital customer care/ support- Self-service- Digital product development/ management- Digital project/ programme delivery- Digital roadmap development- Digital content development/ management/ marketing- Digital standards and governance: Browser/ Device/ OS standards, Branding, Accessibility etc.- Digital branding and brand management
Current workplace
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6 roles
Iain Driscoll work experience
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Head Of Digital - Content | Ux | Conversion Rate Optimisation | Digital Strategy | Self Service
Financial Services | Consulting
Jan 2017 - Jul 2017
Head Of Digital Operations
Lead the User Experience, Digital Content and Project delivery teams responsible for the continual optimisation of digital channels in order to deliver annual sales targets, improved operational efficiency and increased customer satisfaction for the General Insurance business. Developed Self-service, Omni-Channel, Digital Customer Communications, Mobile strategies and associated roadmaps for the General Insurance (Direct-to-Consumer) business.Winners: Digital Insurance Technology Awards – Best Customer Experience 2014.
Jan 2013 - Dec 2016
Head Of Ecommerce Delivery
A Group role leading the delivery of the Group’s programme of digital projects, the management and development of all digital content, development of the digital brand identity, User Experience (UX)design, the relationships with IFA Portals, and the delivery of SEO, email and Social Media marketing plans.Winners: Insurance Times Award – eCommerce in Action award 2011.
Aug 2009 - Dec 2012
Ecommerce Development Manager
Responsible for the development and implementation of the Group eCommerce strategy to ensure cost effective distribution of products and services via digital channels. Key achievements • Implementation of on-line quotation and purchase for General Insurance products. • Implementation of on-line application processing for Life protection products.• Implementation of Web Content Management System. • Delivery of on-line illustration engines for life investment products.• Launch of first aggregator relationships for distribution of GI personal lines products.• Implementation of Chat across websites and transactional applications • Implementation of CRM infrastructure and framework for the Group.
Jun 2001 - Aug 2009
Emarketing Programmes Manager
Responsible for all aspects of eCommerce strategy, Digital content, User Experience and Digital Marketing for the Group. Key achievements • Production of Group eCommerce strategy. • Implementation of on-line credit card and loan application processing.• Launch of the first Liverpool Victoria Corporate website.• Launch of the first Liverpool Victoria IFA extranet.• Establishment of 6 digital partnerships for business generation• Developed an eCommerce function from scratch.
Mar 2000 - Jun 2001
4 education records
Iain Driscoll education
Cim Diploma In Marketing
Bournemouth University
Cii Certificate Of Insurance Practice
Bournemouth University
A Levels, Geography, History
Bournemouth And Poole College
O Levels
Bournemouth School
FAQ
Frequently asked questions about Iain Driscoll
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What company does Iain Driscoll work for?
Iain Driscoll works for Secure Trust Bank PLC.
What is Iain Driscoll's role at Secure Trust Bank PLC?
Iain Driscoll is listed as Head Of Digital at Secure Trust Bank PLC at Secure Trust Bank PLC.
Where is Iain Driscoll based?
Iain Driscoll is based in Greater Bournemouth Area, United Kingdom while working with Secure Trust Bank PLC.
What companies has Iain Driscoll worked for?
Iain Driscoll has worked for Secure Trust Bank Plc, Financial Services | Consulting, and Lv=.
How can I contact Iain Driscoll?
You can use AeroLeads to view verified contact signals for Iain Driscoll at Secure Trust Bank PLC, including work email, phone, and LinkedIn data when available.
What schools did Iain Driscoll attend?
Iain Driscoll holds Cim Diploma In Marketing from Bournemouth University.
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