Iain Driscoll

Iain Driscoll Email and Phone Number

Head Of Digital at Secure Trust Bank PLC @ Secure Trust Bank PLC
Iain Driscoll's Location
Greater Bournemouth Area, United Kingdom, United Kingdom
About Iain Driscoll

A Senior Digital Leader with a strong commercial focus and a passion for delivering exceptional digital experiences that drive conversion, business growth, profitability and operational efficiency. An expert in optimising conversion rate through the use of insight, data analytics and multi-variate testing (MVT) in order to improve the user experience across all digital journeys; developing highly effective digital content that supports digital marketing campaigns, transactional digital processes and builds customer engagement; defining and developing digital/ Omni-channel strategies; digital product development and management using AGILE methodologies.Specialisms include:- User Centered Design (UX/ IA)- Conversion Rate Optimisation- Digital/ Omni-Channel Strategy- Search Engine Marketing (SEM) - SEO and PPC- Social Media management and Marketing- Digital customer care/ support- Self-service- Digital product development/ management- Digital project/ programme delivery- Digital roadmap development- Digital content development/ management/ marketing- Digital standards and governance: Browser/ Device/ OS standards, Branding, Accessibility etc.- Digital branding and brand management

Iain Driscoll's Current Company Details
Secure Trust Bank PLC

Secure Trust Bank Plc

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Head Of Digital at Secure Trust Bank PLC
Iain Driscoll Work Experience Details
  • Secure Trust Bank Plc
    Head Of Digital
    Secure Trust Bank Plc Jul 2017 - Present
    Solihull, West Midlands, Gb
    Leading the transformation of the digital customer experience for the retail savings business.
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  • Financial Services | Consulting
    Head Of Digital - Content | Ux | Conversion Rate Optimisation | Digital Strategy | Self Service
    Financial Services | Consulting Jan 2017 - Jul 2017
  • Lv=
    Head Of Digital Operations
    Lv= Jan 2013 - Dec 2016
    Bournemouth, Dorset, Gb
    Lead the User Experience, Digital Content and Project delivery teams responsible for the continual optimisation of digital channels in order to deliver annual sales targets, improved operational efficiency and increased customer satisfaction for the General Insurance business. Developed Self-service, Omni-Channel, Digital Customer Communications, Mobile strategies and associated roadmaps for the General Insurance (Direct-to-Consumer) business.Winners: Digital Insurance Technology Awards – Best Customer Experience 2014.
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  • Lv=
    Head Of Ecommerce Delivery
    Lv= Aug 2009 - Dec 2012
    Bournemouth, Dorset, Gb
    A Group role leading the delivery of the Group’s programme of digital projects, the management and development of all digital content, development of the digital brand identity, User Experience (UX)design, the relationships with IFA Portals, and the delivery of SEO, email and Social Media marketing plans.Winners: Insurance Times Award – eCommerce in Action award 2011.
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  • Lv=
    Ecommerce Development Manager
    Lv= Jun 2001 - Aug 2009
    Bournemouth, Dorset, Gb
    Responsible for the development and implementation of the Group eCommerce strategy to ensure cost effective distribution of products and services via digital channels. Key achievements • Implementation of on-line quotation and purchase for General Insurance products. • Implementation of on-line application processing for Life protection products.• Implementation of Web Content Management System. • Delivery of on-line illustration engines for life investment products.• Launch of first aggregator relationships for distribution of GI personal lines products.• Implementation of Chat across websites and transactional applications • Implementation of CRM infrastructure and framework for the Group.
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  • Lv=
    Emarketing Programmes Manager
    Lv= Mar 2000 - Jun 2001
    Bournemouth, Dorset, Gb
    Responsible for all aspects of eCommerce strategy, Digital content, User Experience and Digital Marketing for the Group. Key achievements • Production of Group eCommerce strategy. • Implementation of on-line credit card and loan application processing.• Launch of the first Liverpool Victoria Corporate website.• Launch of the first Liverpool Victoria IFA extranet.• Establishment of 6 digital partnerships for business generation• Developed an eCommerce function from scratch.
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Iain Driscoll Education Details

  • Bournemouth University
    Bournemouth University
    Cim Diploma In Marketing
  • Bournemouth University
    Bournemouth University
    Cii Certificate Of Insurance Practice
  • Bournemouth And Poole College
    Bournemouth And Poole College
    History
  • Bournemouth School
    Bournemouth School
    O Levels

Frequently Asked Questions about Iain Driscoll

What company does Iain Driscoll work for?

Iain Driscoll works for Secure Trust Bank Plc

What is Iain Driscoll's role at the current company?

Iain Driscoll's current role is Head Of Digital at Secure Trust Bank PLC.

What schools did Iain Driscoll attend?

Iain Driscoll attended Bournemouth University, Bournemouth University, Bournemouth And Poole College, Bournemouth School.

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