Jenny Lyons Email & Phone Number

Working with our First Mates (Agent Partners) to Raise our Sales.

Responsible for the recruitment of new homeworkers to the Travel Director and Travel Manager brand and supporting the existing team of homeworkers. Worked closely with the business owners to help achieve company objectives.

Cannock, England, United Kingdom

Building relationships with existing customer base to increase sales and service. Supported a team of twelve customer service team members to solve problems and improve service delivery.

Wrexham, United Kingdom

- Polka Dot Travel has shops in the Midlands, Shropshire and North Wales- Responsible for the management of the shop network, implementing new sales practices, operational procedures and driving sales - Motivating, coaching and guiding the managers to develop their teams to give exceptional customer service- Building relationships with key stakeholders and suppliers to maximise sales- Recruited a sales team, inducted into the business for a new shop in Birkenhead- Collaboratively working with Head of Marketing to attract new customers to Polka Dot Travel through social media and CRM- Worked closely with Directors to implement sales strategies to achieve growth of the shop network - - Conducted an interview for the BBC Radio 4 ‘You and Yours’ podcast which explored the impact of the Thomas Cook collapse on the travel industry and promoted why customers should book with a travel agent.

Southampton

- Led and developed 6 Regional Managers and the training team to train and engage travel agents to sell P&O Cruises - Overhauled the e-learning system and increased completion of modules by 50% in the 6 months after the change- Reduced the training budget by 20% by reviewing costs, as a result, an additional 2,200 agents saw our ships in 2019 and the number of agents that completed e-learning increased by 30% over three years- Introduced a monthly training concept using social media to reach more travel agents viewed by over 6,000 travel agents each month- Attended agents sales conferences as a headline sponsor to promote the P&O Cruises brand to agents achieving a 10% increase in the brand- Instrumental in the launch of the P&O Cruises SHINE REWARDS CLUB loyalty scheme for travel agents which resulted in 15,000 travel agents signing up to the scheme in the first year.

Southampton, England, United Kingdom

- Recruited, trained and developed a team of Partnership Managers to train and sell P&O Cruises and Cunard to UK travel agents - Maintained effective relationships with senior retail management teams in travel agent partners - Led the commercial approach in maintaining and growing strategic relationships with agents - Managed 12 travel agent agents including marketing spend and training budgets

North West

- Driving sales and profit in a region of circa 50 stores in Merseyside - Achieved high levels of customer service and retained customer loyalty through mystery shopping scores and CSQ results - Led a team of 25 direct reports and their teams - Managed operational performance and ensuring high standards of audit controls- Recruitment, development and training of a high performing team- Implemented a cruise strategy resulting in a 15% increase in cruise in cruise sales over 6 months

Weybridge, Surrey

- Strategic Account Manager managing RCCL's largest account- Managed the marketing budget to ensure all campaigns had the appropriate spend to generate the most sales- Worked with Thomas Cook's marketing team to maximise all sales channels including on line, contact centre and retail- Built relationships with Thomas Cook Divisional Managers to engage their areas in Royal Caribbean- Was a key driver in Royal Caribbean new ship launches in the UK

- Managed Manchester and Birmingham regions and was accountable for 20+ shops, the store managers and their teams- Achieved sales targets and KPI's including profit results, customer service results and operational / audit targets- Supported the divisional manager with Cruise performance in the Midlands division and increased results by 10% in 12 months, resulting in profit growth- Conducted all HR performance reviews with direct reports including one to ones, mid year and end of year reviews

- Covered maternity leave for a divisional manager in the North West Division and managed a team of 5 regional sales managers- Accountable for the sales, service and operational performance of the division and 200+ shops- Held the position of Operational Expert for the company and worked with the audit team to ensure the internal audit programme was effective and implemented in retail- Presented at the TUI retail shop manager conference to an audience of 1,000 delegates to support the company sustainability drive- Engaged my regional managers to improve the profit results of TUI's largest stores (superstores) to improve the profit in the division, implemented profit recovery plans resulting in profit improvements of 5% in the division

Various Areas Of The Uk Including Birmingham And Manchester

- Led several regions for Thomson Holidays in the North West, West Midlands and Liverpool and had accountability for up to 45 retail shops in my region, generating over £100M turnover.- Profit delivery, through achieving sales, service and operational targets - Won company Regional Manager of the Year twice (2007 and 2010) for my results and behaviours.- I mentored 4 managers and was instrumental in their promotion to Regional Manager and senior head office roles.

- Managed a variety of shops in Staffordshire and various size teams- Managed TUI Shop of the Year in 2003 with a team of 15 staff including a Foreign Exchange bureau, Cruise and Long Haul Lounge in a City Centre location- Supported my Regional Manager and was her deputy in her absence- Managed shops through the transition from Lunn Poly to Thomson Holidays and grew existing customer base

Foundation Degree, Travel Operations Management

O Levels