Healey K. Email & Phone Number

Canada

Vancouver, British Columbia, Canada

- Proactively seeking and delivering revenue growth initiatives and optimization opportunities. - Proficient in analyzing website performance metrics and translating the data into actionable insights. - Customer journey mapping to support omnichannel sales funnel through digital content, on-site search, navigation, product merchandising, upsell and cross-selling strategies. - Experience building A/B tests + CRO methodologies and deploying personalization tactics based on consumer segmenting. - Prioritize and project manage website roadmaps, collaborating with key stakeholders on launch initiatives; writing requirement briefs, leading UAT/QA, and conducting post-launch performance analysis. Effectively working on multiple projects simultaneously. - Oversee the rewards and referral program to drive customer acquisition and retention through CRM techniques, while tracking ROI. - Ownership and execution of the online campaign and marketing calendar. - Product catalogue enrichment & onsite content enhancements. - Oversee day-to-day eCommerce operations, bug fixes, and provide CX team support.- Contribute to the Go-To-Market (GTM) calendar/strategy. - Scope and onboard 3rd party vendors and partner agencies. - Mentor, develop and coach a team of specialists/coordinators.

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

- Oversee and optimize product listings using strong knowledge of keyword research, Amazon’s algorithm, and product search rankings including detailed maintenance and improvement of listings.- Execute Amazon AMS campaigns, lightning deals, coupons, and Enhanced Brand Content (A+ pages & gallery images) to increase revenue. - Develop and launch strategic Amazon advertising campaigns (Sponsored Products, Sponsored Brand Headline Ads, Sponsored Display etc.). - Lead Amazon channel inventory management by collaborating with the Supply team to ensure optimal and smooth operations. - Preparing reports and performance summaries on accounts performance; translating data into recommendations and actions to drive growth in the marketplace.- Monitoring listings for unauthorized 3rd party sellers, suppressed items, and pricing fluctuations to ensure “Buy Box” maintenance. - Troubleshoot any marketplace errors or issues for a timely resolution. - Identify untapped product opportunities and markets for further business development.- Monitor customer reviews and questions ensuring timely and quality responses bridging the gap between customer service and product marketing.

Coquitlam, British Columbia, Canada

- Involved in the execution of the marketing plan. - Lead the creation of retailer presentations, monthly newsletters, sell sheets & the branded bi-monthly magazine. - Researched, monitored, and analyzed information on competitors’ marketing tactics and business practices. - Acted as the key marketing contact for numerous distributors and retailers as well as the internal sales teams. - Updated and maintained the newly created E-Commerce site. - Developed detailed creative briefs for the design team to prepare assets. - Coordinated logistics and managed the execution for trade shows, sales meetings, and off-site meeting.

Manchester, United Kingdom

- Work closely with the online merchandisers to ensure product priorities are in line with planned product promotions. - Daily monitoring of incoming product to ensure all product listing pages are maintained and updated.- Partner with the creative team and web developers to generate compelling content for the website. - Collaborate with the CRO team to determine site navigation, perform A/B testing and optimize content on the web.- Manage the product catalogue quality assurance process to ensures complete asset accuracy and sign-off before publishing. - Conduct competitor analysis, advising on and revising trends to generate growth and brand awareness. - Managing the creation and delivery of marketing strategies.- Analyzing the success of campaigns and ROI.-Basic HTML knowledge.

Amsterdam Area, Netherlands

Herzogenaurach, Bavaria, Germany

Bsc (Hons) International Fashion Marketing, Apparel And Textile Marketing Management

Indesign Training Workshop