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Data-driven consumer marketer with over 12 years experience specializing in the travel, tourism and healthcare industries. Skilled at creating customer journeys, focused around user acquisition and retention, through email, SMS and mobile app notifications. Passionate about using market and user research to better understand a customer’s needs and create marketing campaigns and journeys to help address those needs. Enjoy team collaborations but also well equipped at being an independent contributor and owning a project from start to finish. Experience with building and leading a team.
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Director Of Marketing, CrmSesame Mar 2023 - PresentNew York, New York, Us -
Senior Marketing Manager, CrmSesame Aug 2021 - Mar 2023New York, New York, UsSesame is building a radically new healthcare system for Americans who are uninsured or otherwise priced out of everyday care. The Company’s marketplace replaces historically inefficient, expensive healthcare with a direct connection – either virtually or in-person – between patients and physicians. This direct connection enables Sesame to offer doctor visits, labs, imaging and prescription drugs at half the price. Founders include a Harvard Ph.D. in health policy and economics; a former Goldman Sachs analyst; and entertainment executive and healthcare reformer David Goldhill, author of the legendary cover story in The Atlantic, “How American Health Care Killed My Father.” Sesame has raised $75 million so far from investors that include GV, Virgin Group and General Catalyst. The Company was ranked #1 by Healthline for overall care in 2021 and 2022. -
Director, CrmGasbuddy Mar 2021 - Aug 2021Boston, Massachusetts, Us -
Senior Manager, CrmGasbuddy Nov 2018 - Mar 2021Boston, Massachusetts, Us -
Manager, Email Marketing & DealsKayak Jul 2017 - Nov 2018Stamford, Ct, Us -
Email Marketing & Content Manager, North AmericaCheapflights Dec 2014 - Jul 2017-Manage email marketing campaigns end to end including planning, targeting, testing, execution, reporting and optimization for the U.S. and Canada-Manage and maintain all affiliate relationships-Oversee two content executives who produce the email campaigns-Manage revenue targets and optimize email campaigns to reach targets, set monthly and quarterly -Maintain a complex editorial calendar by month ensuring all targets are hit when possible-Weekly and monthly reporting on email trends, KPIs, user trends, optimization, A/B testing and other key elements to our email program-In-depth research into travel trends, companies, seasonality and travel deals in the market to ensure we are promoting relevant, competitive and targeted content to our users
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Email Content Executive, North AmericaCheapflights Feb 2013 - Dec 2014- Execute email marketing campaigns for our subscribers in the United States and Canada- Work with clients directly to manage content expectations and help build a successful email campaign- Research and organize content to be included in our various email products sent 4-5 times per week- Work closely with the sales team to ensure clients understand the process of our email program- Assist on implementing mobile optimized email templates- Provide insight into KPIs, subscriber behavior trends and responsiveness to promotions - Develop email subject lines and track their performance to determine trends in open rates- Work closely with the content team to brainstorm new ideas for email products and templates- Produce analysis to help demonstrate subscriber trends in various parts of the country as well as travel behavior based on seasonality- Use this information to determine destination popularity with our subscribers and factors that contribute to a successful performance for our clients over time
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Assistant EditorCarnegie Communications May 2011 - Jan 2013Westford, Massachusetts, Us-Managing all data and correspondence between two and four-year colleges and universities in the Midwest region of the country -Editing material for our annual College Admissions Data Sourcebooks and other various publications we produced both online and in print-Writing and editing weekly articles for a newly-launched college resource website as well as a blog focused on public colleges and universities-Managing email marketing campaigns for promotional purposes and assisting with our social media accounts on an as-need basis -
Contract EmployeeBeacon Hill Staffing Group Oct 2010 - May 2011Boston, Ma, UsContract positions included:-Assistant to the director at a non-profit organization -Online research and reporting for a market research company-Office assistant for a real estate company -
Outreach AssistantU.S. Fish And Wildlife Service Jan 2010 - May 2010-Worked in the External Affairs and Ecological Services departments to produce written content for the contaminants program-Researched, reported, wrote and edited a series of articles for web features and press releases-Worked directly with biologists to obtain study proposals, interviews and information on each topic-Developed angels for each story and worked with specialists to edit the final pieces-Worked closely with public affairs specialists to appropriately disseminate the stories to the public
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Advertising InternSeacoast Media Group 2009 - 2009Portsmouth, Nh, UsAs an intern in the advertising department of this newspaper company, I worked to sell advertisement space and create sales incentives. Additionally, I assisted with carrying out market research for the newspaper's sales team. While there, I gained experience in editorial, graphic design, sales, operating the newspaper's website, and other aspects of the newspaper industry.
Kristen Healy Skills
Kristen Healy Education Details
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University Of Massachusetts AmherstCommunication -
University Of GalwayPolitical Science And Journalism
Frequently Asked Questions about Kristen Healy
What company does Kristen Healy work for?
Kristen Healy works for Sesame
What is Kristen Healy's role at the current company?
Kristen Healy's current role is Director of Marketing.
What is Kristen Healy's email address?
Kristen Healy's email address is kr****@****hts.com
What is Kristen Healy's direct phone number?
Kristen Healy's direct phone number is +161783*****
What schools did Kristen Healy attend?
Kristen Healy attended University Of Massachusetts Amherst, University Of Galway.
What skills is Kristen Healy known for?
Kristen Healy has skills like Editing, Social Media, Blogging, Microsoft Excel, Email Marketing, Press Releases, Online Advertising, Marketing, Online Marketing, Social Media Marketing, Writing, Newsletters.
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