As a content strategy expert, I drive product launches, increase watch time, and fuel revenue growth by crafting compelling stories and optimizing go-to-market processes. • Develop and execute content strategies focused on creator monetization and creative strategy, collaborating with external teams like Creator Tips and YouTube Creators Channel, reaching hundreds of thousands of partners. • Operationalize distribution for the global content strategy team by auditing workstreams, establishing go-to-market standards, and creating Looker Studio dashboards for content management. • Act as a key speaker and facilitator at internal product sessions, host/interview at company events, participate in videos for YouTube Creators Channel, and feature in media outlets such as The Verge. • Deliver strategic insights and guidance on key product initiatives, influencing company OKRs through collaboration with analysts and presenting actionable findings to stakeholders. • Advise on and develop sensitive external communications, including product launches and interviews, ensuring effective positioning for high-stakes events.

Subject matter expert in content strategy for gaming creators and game publishers, responsible for creating narratives and educational positioning for partnership teams. • Designed business review templates to help content creators make data-driven decisions about their channels, working with analysts to automate partner data and reduce preparation time for partner managers. • Consolidated partner-specific performance insights and content strategy recommendations into cohesive slide decks, presenting and pitching in-person to top priority partners and AAA publishers. • Fostered strong relationships with cross-functional gaming teams, aligning needs and sharing insights to break down silos.

Audience development specialist working with a rotating portfolio of emerging and top tier gaming content creators to grow their viewerships, watch time, and digital brand on YouTube.• Managed 160 individual creators providing 1:1 support through business plans, strategy calls, and reactive technical and content strategy support; Rated top 10% of partner managers for client satisfaction in the Americas• Produced and presented YouTube content strategy workshops across US and Canada• Developed and ran YouTube Live-focused panels featuring managed creators at external events including PAX West • Onboarded and trained new hires and vendor team with a focus on using internal analytics tools to pull insights