I had the opportunity to work in different discipline, industry for over 20+ years, ranging from Consumer Electronics(IT department, e-commerce, Loyalty Programme); Market Research (GFK Retails Solutions) and Media/Digital/Marketing Agency . Starting off as Desktop/System support; Web Application Developer with IT Department of SONY(Malaysia) back in 1999. Over the years, with my technical knowledge and experience with Information Technology; I've managed to moved my way up in managing and growing the company's Online Store and MYSony loyalty programme by working very closely with the business's Consumer Marketing & Sales division. this is also where I've first discovered my passion over Big Data Solutioning(SAP Desktop Intelligence/Business Objects) and interest over Consumer Data analytics.In 2013, I've joined GFK(M) Retail Solution as a member of the Business Analyst's teamhandling Regional Operation Hub Management(LATAM, Africa) Department where our primary functionality is to carry out analytics exercise over the company's Production workflow (Resources and Output performance analysis) My Journey in Publicis(MY) till DIGITAS(marketing agency under PublicisGroupe): started in mid 2015 till 1Q2022: Started off Data Analyst(Lead); where my task includes leading Data team as well; at the same time, I've also extended my skillset, specializing in Consumer/brand sentiment/industry Research, Web+Social analytics; primarily supporting & manage the agency's deliverable (reporting, dashboard visualization) to its clientele; secondary role is to support the Planning and Strategic department in enriching Strat deck for new business pitches. my current journey with Quandatics Malaysia, as a Senior project manager, I offer a range of skills and expertise that are essential to the success of any project. With background includes extensive experience in integration, management, strategic planning, and leadership, I am also known for my strong communication and interpersonal skills, as well as my ability to solve problems, make informed decisions, and highly adaptable and thrive in fast-paced, dynamic environments.Specialization================+ System+Project management, Business Application (Business and IT)+ Digital Marketing, eCommerce+ Data Analytics, Business Intelligence Solutioning+ Consumer/Brand sentiment+ Industry Research+ All rounders, who thrives thru calmly under pressure
Quandatics (M) Sdn Bhd
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Project ManagerQuandatics (M) Sdn Bhd Jun 2022 - PresentKuala Lumpur, Cheras• Experience in leading and driving IT projects of the following fields/industry :-(Telecommunication, PowerBI & Tableau dashboarding, ERP, Banking IT Infrastructure & Service Delivery, Application Support, ETL, Big Data Analytics )• Day-to-day includes activity such as scope definition, resource allocation, development of project management plan that includes all team members’ roles and responsibilities, project comm. plan, WBS and change management plan according to the standards and expectations of the PMO.• Involved extensively during preliminary discussions of project initiation phase with client to identify business pain points, requirements, including stakeholders identification from various departments (ISSD, Business, Investment etc.)that is critical in driving the project to success.• Monitor project progress, track key performance indicators (KPIs), and ensure project milestones are met; Prepare and present project status reports and performance metrics to senior management, and key stakeholders on a periodically basis.• Ability to Identify and come up with mitigation plan in addressing project risks, including proactively addressing any issues that may impact project timelines or quality. • Serve as the main point of contact between internal and external stakeholders, able to communicate well with all level within the project (technical, business, senior management)•Familiar with Microsoft Project, Trello, JIRA, Azure DevOps, Confluence in tracking & managing the overall project timeline and always conduct periodically communication session to ensure the project is on track with key stakeholders. • Familar with Waterfall(SDLC), Scrum methodology practices including documentation preparation, able to multi-task, and prioritize own and others work according to a changing business environment•Experience with multi-tiered application architecture, SQL server, Azure environment and standard reporting tools (Tableau, PowerBI)
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Data AnalystPublicis Groupe Jul 2015 - Mar 2021Kuala Lumpur, MalaysiaMajor/Specialize in Consumer Sentiment (Social Listening)+ Research over digital landscape/digital marketing and social network ; eg. extracting insights/learnings from Social Conversation/platform, crafting and data mining them into insights/actionable thoughts for brands/organizations to work/leverage on.Well-verse with business data conceptualization, harmonization & Big Data Analytics area .(eg. Database harmonization & development, Customer Database Management (Analytics + Review)(CRM, eCommerce))Familiar & well-verse with visualization & analytical tools such as: Tableau, PowerBI, Business Objects, SAP Desktop Intelligence,familiar & well-verse with Digital Marketing and Social Analytical/visualization/Listening tools:Talkwalker, FanPagekarma, Google Barometer, Analytics ,Netbase, NUVI and also advance Excel features.Business Website Performance Analytics (with Google Analytics). -
Business AnalystGfk Retail And Technology Feb 2013 - Jun 2015Centerpoint South, Mid Valley Megamall -
Business Analyst (Crm & Loyalty Programme Management)Sony (Malaysia) Sdn Bhd Jan 2012 - Jan 2013Centerpoint South, Mid Valley MegamallStrong understanding of business processes & workflow, especially in CRM/FMCG/Retail .Well verse with business Data Modelling & methodology; especially in Customer Databases Design & Development .Possess strong complex problem solving skills, & "Can Do" mindsets; and the following skill sets:-Planning• Determining target customer for online sales & marketing campaigns• carrying out predictive analysis eg. when and what customers will buy / redeem • Identify types of customer promotions required to enable upsell, engagement, recognition and win back • Identifying key business drivers, eg. determining the effective methodology/mechanics in improving customer relationship strength and business results.• deriving critical KPIs that really matter to the business. • implementation of methodology & mechanics in tracking of these KPIs on an ongoing basis. - Carry out deep analysis & insights on consumer purchasing behavior & patterns(Customer's insights) based on captured customer's data captured via various touch points (eg. Websites, Retail, Survey & Digital Media) and come out with proposal of improvement / KPIs critical to the business.Well verse and very familiar in using (BI) Business Intelligence (SAP-Desktop Intelligence)Reporting & Data Mining tools Business system Conceptualization skills:Able to define business needs, requirements from business & marketing unit; & transform these requirements, CTQ points into Functional & Technical Specification.Execute projects based on Six Sigma (DMAIC) approaches.Project Manager role in Business System & Process Re-engineering (BPR) cycle which includes: B2B/B2B2C Platform Development by Studying & analyzing current processes, operations & practices.Able to define project requirements & objectives, schedule by identifying key important factor, resources & business needs. Develop test cases, UAT documentation & going through UAT phase together with stakeholders/power users. -
E-Commerce/Online Store Development Manager (Digital Marketing , Social Media)Sony (Malaysia) Sdn Bhd Jun 2007 - Dec 2011Bandar Utama, Pj SelangorDevelop company's e-Business initiatives and projects;in which key functionality includes project initiation, management & execution . Job role & responsibility includes :- • Drives e-Business/online store strategy; revenue model; includes planning, execution & deployment of digital & online sales & marketing campaign.* Digital Marketing (SEO, Facebook) and Social Media Management.* Website Content Creation and Management - Creation of new content to increase website value.-Web Traffic (Analysis,Monitoring & Drive Visitors)-Web Analytics - Compile and analyze data from Omniture and Google Analytics to predict and understand website trend.Developed media strategy that utilises best practices for social media, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), banner exchange and networks, mobile marketing and media, interactive media, social influencers,time/location/interest/topical based marketing. • Business Intelligence (BI)Data analysis & reportingAdditional SkillSets:* Loyalty Program ManagementDrive and manage CRM program, perform customer analysis segmentation and membership recruitment and customer retention program. Strong IT knowledge & technical foundation in Database systems & development, (Microsoft SQL Server) environment.Well verse with the Internet/web-based businesses infrastructure & technology. Accomplishments: • Establishment of Online PurchaseWithPurchase(PWP) Promotional Framework – in supporting & promoting of online business channel (2009 – 2010) • Synchronizing Online to Retail activity & vice versa project (2008 – 2009) (Retail to Online: Sony Bravia / VAIO CASHBACK Promotional platform) • eCRM (Web) Platform Development & Deployment (mysony.sony.com.my) ( 2008 – 2009) • SonyCard - CRM Platform Establishment & Data consolidation into My Sony CRM via Business Object / Desktop Intelligence (2007-2008)
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Business Analyst ( Business System Management)Sony (Malaysia) Sdn Bhd Jun 2004 - Mar 2007Bandar Utama, Pj SelangorBusiness Analysis - Understanding the business, capturing user requirements, mappingand documenting existing business processes (operational and system);defining functional specifications of the business systems.Project management Responsible for project timelines, managing resources, ensuring successful deployment of business systems and/or enhancements.Quality AssuranceEnsuring that business systems implemented meets requirements and expectations of business users.User ManagementFunctioning as the primary contact point with users for business system or enhancement requirements, management of users and their expectations.Application SupportSecond line of support and maintenance of the IT applications and supervising role forApplication support delivery team
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Webmaster & AdministratorSony (Malaysia) Sdn Bhd Jan 2001 - Apr 2004Bandar Utama, PjWeb application development; includes development of internal INTRANET, and workflow application.-B2C B2B website moderator, Web development using HTML, VBScript, Microsoft Visual Studio and Javascript.familiar with Microsoft Internet Information Server administration and management.well verse in using MS SQL Server
Heanwei Goh Education Details
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Open University Malaysia (Oum)Grade B/2Nd Class Upper -
Grade C/2Nd Class Lower -
Sekolah Menengah Sultan Abdul SamadA
Frequently Asked Questions about Heanwei Goh
What company does Heanwei Goh work for?
Heanwei Goh works for Quandatics (M) Sdn Bhd
What is Heanwei Goh's role at the current company?
Heanwei Goh's current role is Project Manager at Quandatics (M).
What schools did Heanwei Goh attend?
Heanwei Goh attended Open University Malaysia (Oum), Informatics College, Sekolah Menengah Sultan Abdul Samad.
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