Heath Major Email & Phone Number

Notting Hill, Victoria, Australia

• Strikeforce AMC, or Strikeforce Alliance, is a privately owned and leading outsourcing company specialising in providing sales and merchandising, brand activation, and shopper marketing solutions across Australia and.
• Managed financial reporting for the recent financial year, specifically the reporting of $27.4M P&L to the Board.
• Delivered an EBITDA growth of $250K, an increase of 22 per cent in FY19 against FY18.
• Delivered revenue growth of $3.6M, an increase of 13 per cent in FY19 against FY18.
• Appointed as the lead negotiator during a Coles Relay RFP contract renegotiation and delivered a three-year contract extension with the largest estimated revenue contract in the company’s history, valued at over $30M.
• Appointed as the lead negotiator during a McCain Foods renegotiation and delivered a one-year contract extension.

• Key Achievements
• Managed financial reporting for the financial year, specifically the reporting of $6.5M P/L to the Board. Further developed and delivered Coca Cola Amatil (CCA) KPI reporting as well as weekly and monthly financial and.
• Delivered revenue growth of $850K, an increase of over 22 per cent in FY18 against FY17.
• Executed strategies driving the expansion of the business into five new business channels, delivering $40K in organic revenue.
• Mentored and professionally developed dedicated field teams specific to the CCA account, consisting of over 140 staff. This included leading and delivering agreed activity to achieve KPIs and ROI for all required CCA.
• Developed and implemented staff retention strategies, reducing staff turnover by 50 per cent.

• Key Achievements
• Management of client portfolio of over $4.5M in revenue across Coles, Murray Goulburn, and Carman’s accounts. Furthermore, I achieved additional client revenue of over $6M from the Mars Group, Patties Foods, and Murray.
• Achieved a 100 per cent strike rate for price rises in 2016, delivering 2.5 per cent to 10 per cent increases.
• Acquired the Coles account in FY17 and subsequently developed strategies to improve its profitability to over 23 per cent EBITDA against -0.6 per cent in FY16.
• Developed and implemented a new client recharge process, resulting in over $100K turnaround from a capital loss position. This new process also delivered a saving of 120 processing hours.
• Mentored and professionally developed a Victoria-based Client Management and Sales Support team of seven. A key focus on mentoring for this team was in driving collaboration to achieve revenue results and accurate.

• Key Achievements
• Management of client portfolio of over $3M revenue across Bulla, Kao Australia, and Tata Global Beverages accounts.
• Developed and implemented client summary reporting standards across all client management teams.
• Developed and implemented a team incentive programme, acknowledged as the best in its class by staff and senior management teams.
• Managed and executed all client activations and projects and ensured objectives, KPIs, and target were met and delivered. Further developed reporting documentation and delivered them to clients with all activations and.
• Developed and implemented activities and targets in collaboration with clients to maximise profit and growth opportunities.

Australia

• Key Achievements
• Mentored and professionally developed a joint Victorian and Tasmanian field team consisting of over 70 staff.
• Successfully remodelled and integrated two field teams through a business merger.
• Established and maintained strong stakeholder relations within AMC and the business’ client base.
• Managed variable costs in line with budgets, including wages, mileage, and expense claims across Victoria and Tasmania.

Food And Grocery Executive Programme

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Activities and Societies: Profiles in Genuine Leadership. Building Trust Under Pressure. Providing Constructive Feedback & Developing.