I'm a creative and producer with more than 20 years of experience in the photography industry.I am the founder of Matter Studio - one of the world's first creative studios working in merging AI and photography.I left the ad industry and started my first photo studio, Shadowlands, in 2011. Shadowlands is still one of the busiest commercial photography studios in the country to this day.Over the past 20+ years I have produced work with New Zealand's top ad agencies and photographers on iconic brands like Vodafone, Air New Zealand, Coca-Cola, Heineken and many, many more.I am hugely passionate about leading a transformative shift in the photography industry, and I believe AI will play a huge role in that. Matter is boldly stepping into new creative territory, into a space I believe will revolutionize the way we work, forever.Get in touch if you need help elevating your digital imagery.Conceptual product photography / Campaign Photography Commercial / Advertising Photography / Creative Content Creation for multi-media platforms / E-commerce Photography