Heath Alva

Heath Alva Email and Phone Number

Proven VP Growth Roadmap, Ecommerce, Digital Product Development-Management, Insights, Content Strategy, CRM, P&L @ Jobcase, Inc.
Heath Alva's Location
Greater Boston, United States, United States
About Heath Alva

Energetic and driven executive with comprehensive leadership from strategy to delivery and concept to business results. High-level large-scale leadership in travel, careers, education, sports, and lifestyle verticals combined with P&L management supports a deeply analytical approach to improving company-wide productivity, efficiency, and growth. Develop, activate, and execute strategy as trusted advisor to CXOs and executives, providing pioneering, fresh, thought-provoking viewpoints. Expertise managing $100M P&L and 35 matrix cross-functional staff to achieve goals. Broad success in developing and executing plans in complex, fast-paced, competitive, regulated environments. Create and implement impactful strategies by analyzing details to understand user needs, competitors, trends, and stakeholder relationships.Qualifications• 25+ years leading product management at Jobcase, Tripadvisor, Gemvara, Name Media, Exos, AOL, and Blackboard. • Lead digital product strategy, research, development, partners, and ~six matrixed developers and designers. • Oversee building and executing empowering tools that guide workers during their career journey, such as job search, resume builder, professional profile, generative AI-powered career coach, and account management. • Increased membership 133%, community traffic 149%, organic website traffic 180%, and profiles with resumes 300% by motivating job seekers to visit Jobcase more often via innovative leadership of products, people, processes, and partners. • As senior team member, advised other leaders on strategy, products, services, team engagement, and company culture. • Grew recurring sales by $10M by creating and syndicating multiple promotions placed on affiliate sites. • Bachelor of Business Administration BBA, International Business and Marketing, George Washington University

Heath Alva's Current Company Details
Jobcase, Inc.

Jobcase, Inc.

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Proven VP Growth Roadmap, Ecommerce, Digital Product Development-Management, Insights, Content Strategy, CRM, P&L
Heath Alva Work Experience Details
  • Jobcase, Inc.
    Vice President, Member Identity
    Jobcase, Inc. Jan 2023 - Present
    Cambridge, Ma, Us
    • Lead digital product strategy, research, development, partners, and ~six matrixed developers and designers. • Oversee building and executing empowering tools that guide workers during their career journey, such as job search, resume builder, professional profile, generative AI-powered career coach, and account management.
  • Jobcase, Inc.
    Vice President, Content And Community
    Jobcase, Inc. Sep 2020 - Dec 2022
    Cambridge, Ma, Us
    • Expanded website-based user-generated content (UGC) from an e-commerce feature to competitive advantage via career advice, groups, questions, examples, reviews, and images, shareable to email, SMS, social media, and other channels. • Supervised hourly career storytelling, content creation, content farming, audience engagement, and career coaching tools. • Managed teams building large-scale, engaging custom text and images for United Health, Urban League, City of Chicago, State of West Virginia, State of Rhode Island, US Veterans Admin, and other key accounts. • Recruited, trained, evaluated, developed, and retained six staff.➤​​​Select Achievements • Increased membership 133%, community traffic 149%, organic website traffic 180%, and profiles with resumes 300% by motivating job seekers to visit Jobcase more often via innovative leadership of products, people, processes, and partners. • Generated 3,000 attendees to digital & live hiring events, including exciting content and tactics pre, during, and post-event.
  • Tripadvisor
    Head, Product And Content: Smartertravel
    Tripadvisor Jan 2017 - May 2020
    Needham, Ma, Us
    • Offers travel planning and booking services; 1B user reviews, 40 countries, 100M monthly visitors, $1.5B revenue, 3,100 staff.• Subsidiary SmarterTravel offers expert travel tips, recommendations, destination stories, and news; $120M revenue, 210 staff• As senior team member, advised other leaders on strategy, products, services, team engagement, and company culture. • L​​ed advertising revenue supported 8-website portfolio (30 M monthly visitors) digital product strategy, development, management, editorial, ad sales, and partners. • Hired, onboarded, reviewed, mentored, and retained a high-impact team of ~35 (8 product, 24 editors, 5 designers).• Promoted multiple times over ten years, managing one website to eight for exceeding goals that drove company growth. • Improved product speed to market by combining multiple front-end and back-end technologies into single full-stack. ➤Select Achievements • Delivered 20% net profit margins off $40M annual revenue, including product for search comparison websites by growing audience size, revenue, and profit by leading product and editorial staff to create and implement content monetization. • Drove $1.3M incremental revenue by re-launching JetSetter upscale e-commerce website with supporting luxury content. • Increased organic traffic 150% by creating, implementing, and scaling a content marketing strategy and SEO. • Grew recurring sales by $10M by creating and syndicating multiple promotions placed on affiliate sites.
  • Tripadvisor
    Senior Product Director
    Tripadvisor May 2013 - Dec 2016
    Needham, Ma, Us
  • Tripadvisor
    Product Director
    Tripadvisor Feb 2012 - May 2013
    Needham, Ma, Us
  • Tripadvisor
    Senior Product Manager
    Tripadvisor Oct 2010 - Feb 2012
    Needham, Ma, Us
  • Gemvara
    Director Of Product Management
    Gemvara Feb 2010 - Sep 2010
    Boston, Us
    • Built and deployed product roadmap & requirements working with engineering, marketing, merchandising, and fulfillment.
  • Namemedia
    General Manager
    Namemedia Mar 2009 - Nov 2009
    Waltham, Ma, Us
    • Directed six Home & Garden lifestyle sites, P&L, organic traffic growth, and several content and engineering staff.
  • Exos
    Director Of Digital Media
    Exos Aug 2008 - Mar 2009
    Phoenix, Az, Us
    • Architected and deployed content strategy and branded revenue partnerships that grew audience views and visitors.
  • Aol
    Director Of Programming
    Aol Jan 2003 - Jul 2008
    New York, Ny, Us
    • Led content strategy, development, design, publishing, and organic traffic for Living (Food, Home, Horoscopes) channel, among the highest-trafficked women’s and lifestyle websites at the time. • Negotiated lucrative revenue partnerships Hearst, Conde Nast, Time, and other leading publishers. • Grew revenue and views and nominated for Webby award by redesigning Living, Health, Diet & Fitness, and Style channels. • Supervised, reviewed, and mentored 14 editors and designers working in Virginia and New York City. ➤Select Achievements • Grew revenue 60% and views 300% over five years by leading matrixed cross-functional staff & agencies on initiatives. • Pioneered converting user-generated content into AOL product & community text distributed to partners and channels.
  • Aol
    Community Manager
    Aol Aug 2001 - Dec 2002
    New York, Ny, Us
    • Led 20 staff managing Health, Personal Finance, Research & Learn and the Ask a Teacher tutoring communities. • Established content moderation, trust, and safety functions to detect, review, and act on misleading message board posts.
  • Blackboard Inc.
    Product Development Manager
    Blackboard Inc. Jan 1998 - Jul 2001
    Boca Raton, Florida, Us
    • Managed product strategy for 30 educational communities, website UX/UI, content development, partners, and user needs.

Heath Alva Skills

Digital Media Seo Content Strategy User Experience Social Media Digital Marketing Product Management Entrepreneurship Digital Strategy Strategy New Media E Commerce Marketing Analytics Content Management Website Development Product Marketing Advertising Search Engine Optimization Content Development Web Analytics Product Strategy

Heath Alva Education Details

  • Vanderbilt University
    Vanderbilt University
    Prompt Engineering For Chat Gpt
  • The George Washington University
    The George Washington University
    And Related Support Services

Frequently Asked Questions about Heath Alva

What company does Heath Alva work for?

Heath Alva works for Jobcase, Inc.

What is Heath Alva's role at the current company?

Heath Alva's current role is Proven VP Growth Roadmap, Ecommerce, Digital Product Development-Management, Insights, Content Strategy, CRM, P&L.

What is Heath Alva's email address?

Heath Alva's email address is he****@****ail.com

What is Heath Alva's direct phone number?

Heath Alva's direct phone number is +161788*****

What schools did Heath Alva attend?

Heath Alva attended Vanderbilt University, The George Washington University.

What skills is Heath Alva known for?

Heath Alva has skills like Digital Media, Seo, Content Strategy, User Experience, Social Media, Digital Marketing, Product Management, Entrepreneurship, Digital Strategy, Strategy, New Media, E Commerce.

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