Heath Alva Email & Phone Number

Cambridge, MA, US

• Lead digital product strategy, research, development, partners, and ~six matrixed developers and designers.
• Oversee building and executing empowering tools that guide workers during their career journey, such as job search, resume builder, professional profile, generative AI-powered career coach, and account management.

Cambridge, MA, US

• Expanded website-based user-generated content (UGC) from an e-commerce feature to competitive advantage via career advice, groups, questions, examples, reviews, and images, shareable to email, SMS, social media, and.
• Supervised hourly career storytelling, content creation, content farming, audience engagement, and career coaching tools.
• Managed teams building large-scale, engaging custom text and images for United Health, Urban League, City of Chicago, State of West Virginia, State of Rhode Island, US Veterans Admin, and other key accounts.
• Recruited, trained, evaluated, developed, and retained six staff.➤​​​Select Achievements
• Increased membership 133%, community traffic 149%, organic website traffic 180%, and profiles with resumes 300% by motivating job seekers to visit Jobcase more often via innovative leadership of products, people.
• Generated 3,000 attendees to digital & live hiring events, including exciting content and tactics pre, during, and post-event.

Needham, MA, US

• Offers travel planning and booking services; 1B user reviews, 40 countries, 100M monthly visitors, $1.5B revenue, 3,100 staff.
• Subsidiary SmarterTravel offers expert travel tips, recommendations, destination stories, and news; $120M revenue, 210 staff
• As senior team member, advised other leaders on strategy, products, services, team engagement, and company culture.
• L​​ed advertising revenue supported 8-website portfolio (30 M monthly visitors) digital product strategy, development, management, editorial, ad sales, and partners.
• Hired, onboarded, reviewed, mentored, and retained a high-impact team of ~35 (8 product, 24 editors, 5 designers).
• Promoted multiple times over ten years, managing one website to eight for exceeding goals that drove company growth.

Needham, MA, US

Needham, MA, US

Needham, MA, US

Boston, US

• Built and deployed product roadmap & requirements working with engineering, marketing, merchandising, and fulfillment.

Waltham, MA, US

• Directed six Home & Garden lifestyle sites, P&L, organic traffic growth, and several content and engineering staff.

Phoenix, AZ, US

• Architected and deployed content strategy and branded revenue partnerships that grew audience views and visitors.

New York, NY, US

• Led content strategy, development, design, publishing, and organic traffic for Living (Food, Home, Horoscopes) channel, among the highest-trafficked women’s and lifestyle websites at the time.
• Negotiated lucrative revenue partnerships Hearst, Conde Nast, Time, and other leading publishers.
• Grew revenue and views and nominated for Webby award by redesigning Living, Health, Diet & Fitness, and Style channels.
• Supervised, reviewed, and mentored 14 editors and designers working in Virginia and New York City. ➤Select Achievements
• Grew revenue 60% and views 300% over five years by leading matrixed cross-functional staff & agencies on initiatives.
• Pioneered converting user-generated content into AOL product & community text distributed to partners and channels.

New York, NY, US

• Led 20 staff managing Health, Personal Finance, Research & Learn and the Ask a Teacher tutoring communities.
• Established content moderation, trust, and safety functions to detect, review, and act on misleading message board posts.

Boca Raton, Florida, US

• Managed product strategy for 30 educational communities, website UX/UI, content development, partners, and user needs.

Prompt Engineering For Chat Gpt

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services