Lead a team of 2 designers, schedule meetings, manage design strategy and act as main link to the Development teamDesigning a mobile iOS application, and a desktop web application to be launched in early 2019Creating comprehensive Style Guide that encompasses all design elements across several platforms including mobile and web applications that are both user and client-facingConducting user testing to assess usability across all platforms

Developed and cultivated YNOT’s brand identity of ‘Industrial Luxury’ through designing all marketing campaigns, lookbooks, and visual web content.Conceptualized and created graphics and copy for three successful crowdfunding campaigns by injecting personality into each product launched while staying true to YNOT’s imageRevamped the YNOT online store and improved the customer experience through redesigning the customizable-builders for bags, wallets, and jacketEdited and and retouched all photos for customer-facing content.Designed all social media content to promote events, sales, and holidays

Worked closely with the Fashion Editor to provide assistance during editorial photoshoots Conducted interviews with various featured influencersResearched fashion trends for upcoming stories

Conducted interviews with artists and fashion industry professionals including models, musicians, and designersWorked on a small team to edit press releases, editor's letters and other written contentProduced engaging social media content