• Work closely with the Marketing team on initiatives focused on building and managing online marketing campaigns and promotions, including A/B testing landing pages with Optimizely.• Design and build product pages based on usability studies, best UX practices, and stakeholder feedback.• Work closely with SEO vendor and execute content and metadata optimizations.• Respond and collaborate with multiple teams across the organization in order to execute digital needs.

• Create pixel-perfect mobile-first responsive websites from PSD's on a blank WordPress Genesis child theme.• Create custom WordPress template pages and plugins.• As the SEO team's supporting Web Developer: handle all FTP requests, such as fixing 404 errors with htaccess 301 redirects, adding sitemaps and editing robots.txt, adding alt tags to functions.php, handle errors on Agency Analytics and Web Master Tools, etc.• Design, create, and publish landing pages for Google PPC and Social Media campaigns using Unbounce• Update and maintain all existing clients' websites• Implement forms and call tracking for campaigns, using EmailMe Forms, CallRail, and WhatConverts

• Worked with the Digital Publishing team of writers, editors, and graphic designers to create and code content with HTML/CSS.• Re-skinned old content and pages to meet responsive standards across the site.• Integrated front-end, responsive, and mobile technologies.• Managed all competition content and created responsive templates for landing pages.• Created graphics in Photoshop for use across the website.

Handled all customer needs in person and over the phone for 4 years; became a NASM certified personal trainer.